RCC Bio
- 1. REBECCA CLEMENTS 1037 Farmington Lane, Atlanta, Georgia 30319 770.827.7562
rebeccaclements8@outlook.com
Rebeccaisa thoughtful leaderwithatrack recordof successhelpingcompaniesdetermine how togrowand
compete effectivelyinevolvingindustriesandmarkets.She has over23 yearsof expertisein marketing,strategy
and businessdevelopment.Rebecca isastrategicthinkerwiththe agilityto spanfromcraftingstrategiesto
developingplans toleadingimplementationtoaccomplishingobjectives. Rebeccahasworkedand traveled
extensivelyinEurope andLatinAmericaforover19 years, and isinspiredby building,developingandleading
cross-cultural teams.
Rebeccaspecializesindrafting strategiesthathave generatedmillionsof dollarsin profitablegrowth.She utilizes
go to marketplanningthatencompassesaholisticapproachtotargetmarketsthrough marketing, channel,
product/solution,pricingand customerexperience. Rebeccaunderstandshow todrive growthandvalue through
directand partnershipchannel strategies.Herexpertiseinmarketing isdeepandbroad.She hasledmultiple,
successful re-brandingefforts.Rebeccadesigns integratedmarketingandcommunications planstoaccomplish
businessobjectives.
Rebeccaisknownas a trusted,reliable resource withacollaborativeleadershipstylethatensuresstakeholder
engagementandalignment. Earlyinhercareer,she waschosento leada regional brandinginitiative forBellSouth
International resultingin approval of the recommended brandstrategy byBellSouthCorp,and9 operating
companiesacrossLatinAmerica.She hashelda numberof increasinglyresponsible rolesincludingSeniorVice
President,Global StrategicMarketing,atElavon,Inc.(adivisionof USBank) and Chief MarketingOfficer, managing
sales,marketingandcustomerservice at LATApparel. AtElavon,Rebeccabuiltmarketingteams,deliveredannual
revenue goals,and negotiated strategicalliance andmarket developmentagreementsworthhundredsof millions
of dollars. AtLATApparel, she ledcultural change andpositionedthe companyforgrowth.Duringhertenure,
revenuesgrew over30% and targetmarginswere onplan.
Rebeccahas ledstrategicplanningprocesses,initiativesonorganizational design,successionplanning,employee
engagementandcommunityrelations. AsPresidentof Elavon’sEmployeeDevelopmentNetwork,she createda
company platformof communityadvocacyfor financial literacyand communityrevitalizationthrough
partnershipswithUnitedWay,JuniorAchievement,Cityof Refuge,YearUp,and East Lake Foundation.The
program hasgenerated significantcontributionsof employeevolunteerhoursandfinancial support.
Rebeccafeelsshe isather bestwhenservingothers.She iscommittedtoservingwomenandfamilieswhoare
workingtoachieve stabilityforthemselves.Forover20 years, she has volunteeredata transitional shelterfor
women,sharingencouragement,hope andlife skills. She teachesfinancialmanagementtofamiliesandwitnesses
the transformative powerof knowledge andconfidence acrossgenerationsasfamiliestake control of their
financesandtheirfutures.
Rebeccagrewup inRome, Georgia.She graduatedfromEmory UniversityandearnedherMBA from GeorgiaState
while workingatBellSouth. She hasservedonboardsof non-profitorganizationsforover10 years.