From a Great Idea to a Great Business: Lessons from the iQ Prize

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Lessons from the iQ Prize: key ingredients for creating a compelling business plan, and for transforming a good business idea into a great business.

Presentation at Dublin's BizCamp, 19th September 2009.

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From a Great Idea to a Great Business: Lessons from the iQ Prize

  1. 1. From Idea to Business: Lessons from the iQ Prize Morgan McKeagney iQ Content www.iqprize.ie www.iqcontent.com @morganmck morgan@iqcontent.com
  2. 2. In the beginning...
  3. 3. COMPETITION TEAM / MARKET SALES & PROBLEM / CRITERIA MARKETING SOLUTION TECHNOLO BUSINESS GY MODEL
  4. 4. Judges & Criteria COMPETITION / MARKET TEAM SALES & PROBLEM / CRITERIA MARKETING SOLUTION BUSINESS TECHNOLOGY MODEL
  5. 5. And the winner was....
  6. 6. No shortage of ideas
  7. 7. Solve a genuine problem (Don’t confuse a hobby for a business)
  8. 8. How’re you going to make money?
  9. 9. Who’s it for? Who’re you competing with? How’re you different (and better)?
  10. 10. Give a taste of the future. Get me excited. Make it tangible.
  11. 11. Show me you can sell, sell, sell. Who’s going door-to-door?
  12. 12. You can’t do it on your own: team & balance.
  13. 13. Twitter / Facebook / SEO is not a marketing strategy.
  14. 14. Look (and feel) fantastic: words, branding, bizplan, presentation, aesthetics.
  15. 15. The future’s bright.... Get in touch: Morgan McKeagney iQ Content www.iqcontent.com www.iqprize.ie Twitter: @morganmck Email: morgan@iqcontent.com Thanks & good luck!

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