2. Idents are important because they show the
viewer the logo and the brand of TV channal what
they are looking.

3. Motion graphics are helping people to memorise
the ident and it makes it more interesting for the
viewer.
Compositing are enhanced idents it can show to
viewer more information or show it in different
angle.

4. Colour
Every ident have to be individual but in
same time it have to show the idea of
designers. Colours have to match audience
to make them more interested in idents.

5. Graphics makes idents more interesting more
excited for viewers a specially for children.
Moreover it can show the logo it nice way.

6. Movement in idents can be different types but
they always help viewer to see information in
details.

7. Idents can be made in different visual
effects, correspond with idea of it and what they
want to show the viewer.

8. Typography in idents can help to show some
letters or sentences or logo. Usually in idents
there is shown the logo in the end or in middle or
it is there from the start.