2. Why are Idents important?
Idents are pivotal because they give the channel a
sense of identity, this adds to the reliability given
off by the channel.
An ident does influence a brand’s identity because
it helps create an image in the mind of the
consumer.
The company also instil trust into the consumer by
showing consistency and continuity, this gives the
consumer assurance about the quality of product
that is being produced by the channel.
3. How are idents enhanced by motion
graphics?
• Idents are enhanced a great deal by motion
graphics, it is almost like motion graphics add
another dimension to what ever may be being
presented.
• Motion graphics can help bring an ident to
life.
• Adds character, personality and it also makes
the things that we watch ecstatically pleasing.
4. The importance of compositing within
idents
• Compositing helps idents become more
interactive.
• Adds vibrancy to what is being shown i.e. it is
a lot more interesting to watch a mixture of
multimedia elements then simply watching a
continuous shot of one thing or a static
picture.
5. Design choices within idents
• It is important to think about a range of design
choices like colour schemes, typography or fonts.
• For example the colour scheme of an ident has to
match the scheme of the channel so that the
channel can be recognised without being aware
of the logo.
• Fonts used can also be important as certain
channels may use their own fonts and therefore
use this as a marketing tool.
6. Graphics within idents
• The use of graphics within idents allows the
channel to be given a sense of identity.
• It means that the idents can become more
memorable and stick in the mind of the viewer
for a longer span of time
• Idents only last for a matter of seconds, therefore
the use of graphics has to make them stand out
from the rest of the channel
• Helps visualise the essence of the channel in a
much more creative way
7. Movement
• Movement with the ident provides another
way of interpreting the message of the
channel
• Movement can enhance an ident through the
fact that it makes the ident look funky and
upbeat therefore drawing attention to the
ident itself.
8. Overview
• Overall all of the different elements of
creating an ident have to fit well together to
make it flow. For example the pace of the
ident and how vocals or music are integrated
into that to make it complete.
