Taking Qualitative Online: What I wished I’d known before I started

1. Main
Stage,
November
3,
2011
Taking Qualitative Online:
What I wished I’d known before I started
Victoria Gamble - WorkINProgress
A
Presenta*on
from
the
Fes*val
of
NewMR
Main
Stage
–
November
3,
2011

2. Victoria Gamble, WorkINProgress Qualitative Research, Australia
Festival of NewMR 2011 - Session 1 Schedule: 00:00am-02:00am (GMT)
Taking Qualitative Online:
What I wished I’d known before I started
Victoria Gamble
WorkINProgress || Qualitative Research

3. Victoria Gamble, WorkINProgress Qualitative Research, Australia
Festival of NewMR 2011 - Session 1 Schedule: 00:00am-02:00am (GMT)
OnlineQualitative
Why did I create this
presentation?
Online
qualita+ve
research
is
s+ll
an
emerging
technique
There
are
many
ways
of
approaching
it,
but
no
‘right’
way
There
is
s+ll
a
lot
of
confusion
about
what
it
is,
when
to
use
it
and
if
it
is
any
good
at
all!

4. Victoria Gamble, WorkINProgress Qualitative Research, Australia
Festival of NewMR 2011 - Session 1 Schedule: 00:00am-02:00am (GMT)
OnlineQualitative
Complementary sides
of the story
Online
qualita+ve
research’s
strength
is
in
its
asynchronous
nature
Allows
for
more
considered
and
reflec+ve
responses
Gives
less
confident
par+cipants
a
chance
to
voice
their
views
Increases
comfort
with
disagreeing
Provides
a
level
of
anonymity,
gives
freedom
to
express
different
views

5. Victoria Gamble, WorkINProgress Qualitative Research, Australia
Festival of NewMR 2011 - Session 1 Schedule: 00:00am-02:00am (GMT)
OnlineQualitative
Different
people have
different
approaches,
this is what
has worked
for me…
What it looks like…
An
online
discussion
forum
–
las+ng
between
3
and
10
days
…
could
be
longer…
depending
on
the
objec+ves
• Par+cipants
given
a
specific
number
of
tasks
to
complete
in
one
day
• These
could
be
a
combina+on
of
task
types
-­‐
forums,
photo
uploads,
polls
etc
• A
combina+on
of
closed
/
private
ac+vi+es
and
open
/
public
ac+vi+es
–
to
get
a
balanced
picture
of
the
issues
• An
itera+ve
discussion
plan.
Start
out
with
a
plan
but
change
it
based
on
responses
throughout
the
project
• Ac+ve
modera+on.
Acknowledge
contribu+ons
(par+cularly
on
first
days)
and
be
responsive
to
queries.
5

6. Victoria Gamble, WorkINProgress Qualitative Research, Australia
Festival of NewMR 2011 - Session 1 Schedule: 00:00am-02:00am (GMT)
My 7 big tips
6
Things
I
wish
I’d
known
before
I’d
started

7. Victoria Gamble, WorkINProgress Qualitative Research, Australia
Festival of NewMR 2011 - Session 1 Schedule: 00:00am-02:00am (GMT)
OnlineQualitative
Use
first
day
as
a
‘sign
up
day’
Irons
out
technical
kinks
Makes
sure
you
have
par+cipants
before
cri+cal
tasks
Start out slow
#1

8. Victoria Gamble, WorkINProgress Qualitative Research, Australia
Festival of NewMR 2011 - Session 1 Schedule: 00:00am-02:00am (GMT)
You
need
nerves
of
steel
Hope
for
the
best
Plan
for
the
worst!
Don’t Panic
OnlineQualitative
#2

9. Victoria Gamble, WorkINProgress Qualitative Research, Australia
Festival of NewMR 2011 - Session 1 Schedule: 00:00am-02:00am (GMT)
Don’t
use
‘the
lingo’
Consumer
friendly
language
Be
clear,
friendly
and
cha[y
in
tone
Remember who
you are talking to
OnlineQualitative
#3

10. Victoria Gamble, WorkINProgress Qualitative Research, Australia
Festival of NewMR 2011 - Session 1 Schedule: 00:00am-02:00am (GMT)
How
long
would
the
task
take
a
‘real’
person
to
do
Respect
par+cipants
+me
Tasks
that
take
too
long
will
lead
to
a[ri+on
Be honest and
realistic in your
expectations
OnlineQualitative
#4

11. Victoria Gamble, WorkINProgress Qualitative Research, Australia
Festival of NewMR 2011 - Session 1 Schedule: 00:00am-02:00am (GMT)
Tone
needs
to
be
cha[y
but
clear
Each
task
/
ac+vity
should
be
asking
about
one
thing
But
you
might
need
to
ask
for
that
one
thing
in
mul+ple
ways
Get your tone
right
OnlineQualitative
#5

12. Victoria Gamble, WorkINProgress Qualitative Research, Australia
Festival of NewMR 2011 - Session 1 Schedule: 00:00am-02:00am (GMT)
How
will
you
deal
with
people
who
only
complete
half
the
task?
How
can
you
mo+vate
people
to
complete
the
board
when
their
week
gets
busy?
How
will
you
pay
your
par+cipants?
Structure your
incentives
OnlineQualitative
#6

13. Victoria Gamble, WorkINProgress Qualitative Research, Australia
Festival of NewMR 2011 - Session 1 Schedule: 00:00am-02:00am (GMT)
Is
your
topic
sufficiently
engaging
to
mo+vate
people
to
par+cipate?
How
savvy
is
your
target
demographic?
What
implica+ons
does
that
have
for
your
tasks?
The
best
online
par+cipants
are
not
necessarily
who
you
would
think!
Consider your
target and your
topic
OnlineQualitative
#7

14. Victoria Gamble, WorkINProgress Qualitative Research, Australia
Festival of NewMR 2011 - Session 1 Schedule: 00:00am-02:00am (GMT)
OnlineQualitative
3 Myths to challenge
Online
Qual
is
cheaper
than
Face-­‐To-­‐
Face
Qualita+ve
approaches
Bigger
is
Be[er
Only
suited
for
par+cular
demographics
–
youth,
tech
savvy
etc

15. Victoria Gamble, WorkINProgress Qualitative Research, Australia
Festival of NewMR 2011 - Session 1 Schedule: 00:00am-02:00am (GMT)
OnlineQualitative
Why I love it…
For
topics
that
require
considera+on
or
reflec+on
Complements
offline
approaches
Cost
effec+ve
for
wide
geographic
reach
Increased
par+cipant
engagement
Rich
and
detailed
outputs
Itera+ve
and
adaptable
Client
engagement

16. Victoria Gamble, WorkINProgress Qualitative Research, Australia
Festival of NewMR 2011 - Session 1 Schedule: 00:00am-02:00am (GMT)
Thank you
Victoria Gamble
WorkINProgress || Qualitative Research

17. Victoria Gamble, WorkINProgress Qualitative Research, Australia
Festival of NewMR 2011 - Session 1 Schedule: 00:00am-02:00am (GMT)
Q & A
Victoria Gamble
WorkINProgress
Greg Coops
Asian Strategies

18. Victoria Gamble, WorkINProgress Qualitative Research, Australia
Festival of NewMR 2011 - Session 1 Schedule: 00:00am-02:00am (GMT)
Victoria Gamble
Read Victoria’s blog @ http://wipqrtalks.com.au/
Follow Victoria’s tweets at @ http://twitter.com/gamblegamble
Connect with Victoria on LinkedIn @ http://au.linkedin.com/in/gamblegamble
Check out WIPQR @ http://wipqr.com.au/

19. Main
Stage,
November
3,
2011
Taking Qualitative Online:
What I wished I’d known before I started
Victoria Gamble - WorkINProgress
A
Presenta*on
from
the
Fes*val
of
NewMR
Main
Stage
–
November
3,
2011