Laura Mann

1. Frankly, Green + WebbCreated for: Presented by: Date issued:
USF Museum Studies Laura Mann 24th April 2014

2. Frankly, Green + Webb
Today I’ll be talking about…
• Frankly, Green + Webb
• Business models
• The RFP process
@lhmann
laura@franklygreenwebb.com

3. Frankly, Green + Webb
About Frankly, Green + Webb

4. Frankly, Green + Webb
Our work is a mixture of:
• Research: understanding how
audiences use digital
technologies in the
cultural heritage sector
• Planning: strategy,
planning and concept
development
• Design: service, experience
and content
• Implementation: getting in
up to our elbows in order
to help these types of
projects get up and
running. Find out more at:
http://www.franklygreenwebb.com

5. Frankly, Green + Webb
What are your objectives?
Your priorities?
What is the audience
motivated to do?
What
experience
does the
technology
support?
Context
What is the context
for the experience?
Mission
Audience
Delivery

6. Frankly, Green + WebbFrankly, Green + Webb
New technologies + successful adoption
= new possibilities for digital engagement
Meaning MakingDigital ≠ a way to deliver
information

7. Frankly, Green + Webb
Research + Design
Audience Focused

8. Frankly, Green + Webb
Mobile Content Specialists

9. Frankly, Green + Webb
Technology is a Tool

10. Frankly, Green + Webb
Content"
design"
Experience"
design"
Service"
design"
• Operations
• Processes
• People
• Marketing
• Communication
• Infrastructure
• Software
• Hardware
• Information
• Help
• UX

11. Frankly, Green + Webb
Business Models

12. Frankly, Green + Webb
One size does not fit all
Museum
Alone
Museum and
Vendor
Completely
Outsourced
Scriptwriting
Media Production
Publishing to devices
Hardware Provisioning
Marketing, sales,
distributions
Analysis and
evaluation
Ongoing maintenance
and support

13. Frankly, Green + Webb
One size does not fit all
Roles? Functional
areas? Departments?
Museum
Alone
Museum and
Vendor
Completely
Outsourced
Scriptwriting
Media Production
Publishing to devices
Hardware Provisioning
Marketing, sales,
distributions
Analysis and
evaluation
Ongoing maintenance
and support

14. Frankly, Green + Webb
Interpretive/Engagement
Program?
Revenue Generator?

15. Frankly, Green + Webb
Will my mobile program
make money?

16. Frankly, Green + Webb
Will my mobile program
make money?
Maybe, but probably not

17. Frankly, Green + Webb
The RFP Process

18. Frankly, Green + Webb
Step 1:
Internal Planning
Project Canvas

19. Frankly, Green + Webb
Project Canvas

20. Frankly, Green + Webb
Project Canvas
Digital Project Brief
http://digitalcapacity.artscouncil.org.uk/storage/
commissioning/Brief_Components_and_Project_Brief_Canvas.pdf

21. Frankly, Green + Webb

22. Frankly, Green + Webb
Step 2:
Soliciting Bids
RFP

23. Frankly, Green + Webb
RFP GuidelinesRFP Guidelines

24. Frankly, Green + Webb
DO
• Complete your internal
planning process
• State the problem
• Describe audience, use cases,
outcomes
• Ask for a description of
process
• Make your expectations clear
• Be transparent about the
evaluation process
• Conduct interviews/
presentations
• Fail to get internal buy in
• Prescribe the solution or the
technologies
• Micro-manage the deliverables
in the RFP
• Skip reference checks
• Fail to plan for post-launch
DON’T
RFP Guidelines

25. Frankly, Green + Webb
What not to say in your RFP
The Museum suggests a 20-
second Flash intro, as well
as fully programmed static
web pages…
Animation will include
movement, images, copy and
sound formatting in a
singular, fluid process. The
animations will last 10-75
seconds. This is not a Flash
version of the HTML site.
Rather, animation will
include…dynamic navigation
buttons to already existing
static HTML website pages.
Sound composition will be
provided by the museum and
will be programmed and edited
into the Flash animation.

26. Frankly, Green + WebbCreated for: Presented by: Date issued:
USF Museum Studies Laura Mann 24th April 2014