Final power point 3


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Final power point 3

  1. 1. Our next step in educational technologyTHE APPLE iPAD
  2. 2. Roger’s (2003) Six Steps ofInnovation Recognition of a problem or need Research Development Commercialization Diffusion/Adoption Consequences
  3. 3. Need While laptop computer allows users to work in mobile environments, they have issues that innovators looked to solve:  Short battery life  Weight  Portable, but only to a point
  4. 4. Need in our schools Replace outdated technology Digitizing textbooks for updated content Address the different learning styles of our students
  5. 5. Learning styles?
  6. 6. Before iPad• Newton Message Pad 2000• Shows some resemblance to iPad features.
  7. 7. From production to end-user iPad announced 2010. Missing Adobe Flash Reliance on AT&T for data Introduction of iPad 2
  8. 8. Intended audienceiPads offer somethingfor all audiences:• Business leaders• Entertainment junkies• Students and Teachersall in one device.
  9. 9. Commercialization Produced at Foxconn in Shenzen, China Production moving to Brazil iPads cost $260 to make, retail for over $99 Peripeherals and protection sold extra
  10. 10. Timeline of the iPad Rogers’ (2003) 5 stages of the innovation- decision process. Stage 1: Knowledge Stage 2: Persuasion Stage 3: Decision Stage 4: Implementation Stage 5: Confirmation
  11. 11. Stage 1: Knowledge  Announced by Steve Jobs: January 27, 2010  First orders: March 12, 2010  Released: April 3rd
  12. 12. Stage 2: Persuasion  Simplicity  Low cost applications  Replaces books and laptops  Updated content
  13. 13. Stage 3: Decision Schools replacing books with iPads We currently have 60 at the high school Urban districts using iPads district-wide
  14. 14. Chicago
  15. 15. Stage 4: Implementation  Some schools and colleges have gone completely iPad.  From faculty to student, everyone relies on the device  Continual use will determine feasibility
  16. 16. Stage 5: Confirmation  Not at confirmation stage  Too many unknowns  Poor economy  Pushback from some parents
  17. 17. Communication  Mass marketed by Apple  Word of Mouth from adopters and bloggers  Educators see usefulness  Spread desire for widespread use of device
  18. 18. Adopters Rogers (2003) identified 5 adopter categories: Innovators Early Adopters Early Majority Late Majority Laggards
  19. 19. Innovators Younger, more affluent teachers Used iPads in college Have access to cutting edge technology
  20. 20. Early Adopters  Have used technology for years  Already integrate, but do not innovate  Cautious
  21. 21. Early Majority Wait and see approach Conscientious about changing practices Will adopt if iPad shows academic promise
  22. 22. Late Majority Adopt only when required Not averse to technology Feel less benefits than traditional methods Overwhelmed
  23. 23. Laggards Twilight of careers Technology averse
  24. 24. S-shaped curve of adoption Cumulative iPads Sold Innovators45,000,000 ? Early Adopters40,000,000 Early Majority35,000,000 Late Majority30,000,000 Laggards25,000,00020,000,000 Cumulative iPads Sold15,000,00010,000,000 5,000,000 -
  25. 25. How to convince the masses Innovators—hip, unique, “hook” Early Adopters—relatively better than laptops Early Majority—appeal to pedagogical methods Late Majority—simplicity of the device Laggards—appeal to their experience
  26. 26. Perceived attributes Rogers (2003) mentioned the five perceived attributes: Relative advantage Compatibility Complexity Trialability Observability
  27. 27. Centralized or Decentralized Teacher liberty + shared responsibilities = decentralized approach
  28. 28. Key Change Agents CATE (Career and Technology Education) Department Chairs
  29. 29. 7 Roles of Change Agents1. Develop a need for change2. Information exchange3. Diagnose problems4. Create intent to change5. Translate intent to action6. Stabilize adoption7. Terminal relationship
  30. 30. Critical Mass Yet? Critical mass—when enough momentum promotes growth 10%-20% Not quite there Adopt the iPad at all schools within district Success would lead for further adoption.
  31. 31. Needs Reduce textbook expenditures, balance budget Accessible technology Modernized technology Tools students will see in the workforce Hands-on learning
  32. 32. The Champion CATE teachers They use technology daily Students achieve greater success in their classes They link the core curriculum to job skills students will need upon graduation Respected by colleagues
  33. 33. So why the iPad?…We could have this in our schools:
  34. 34. Or this…
  35. 35. This…
  36. 36. Or this…
  37. 37. Links for sources ad_costs_260_to_build_isuppli_finds.html Kids picture: content/uploads/2011/05/ipad-and- children.jpg content/uploads/2011/04/bored.jpg
  38. 38. References content/uploads/2010/07/ipad-books.jpg http://familychiropracticcentre.files.wordpres backpack11.png Newton Information - sculley-newton-origin.html
  39. 39. Links for iPad sales data figures/ ms/f/ipad-sales-to-date.htm _2011_ipad_sales_hit_40_million
  40. 40. iPad Audiovisuals 24 students create an entire song using iPads: nrTQD4 Steve Jobs Keynote Speech about iPad: vRI Selection of newspaper articles: 9ak
  41. 41. iPad Audiovisuals The iPad across the grade levels: XL4s A senior shows how he uses his iPad daily: MiQ
  42. 42. Picture locations Steve Jobs and iPad- content/uploads/2011/03/steve-jobs-ipad.jpg iPad start screen - video/13332/ ipad box -- content/uploads/2010/04/ipad-box-side.jpg?9d7bd4 MessagePad 100- MI/AAAAAAAAUV4/y9BZ95hr4EE/s1600/05.05.50+ Apple+MessagePad.jpg