Segla KossiviEducationalTechnologyWalden University
BHHS faces academic performanceproblems at the state level (studentsfailing Regents exams) and local level(reduced graduat...
Tablet technologies stem from the need of a technology for representation, communication,planning, and coordination, in bu...
IntuitiveLearningEnvironmentInterconnectedBetterLookingModernEducationMobileLearningFlexibleNetworkedGlobal
Need: Problem Giving Rise to The InnovationResearch Organization: Apple, Inc.DevelopmentCommercializationInnovation-Decisi...
LaptopsiPod TouchiPad MiniiPad 2iPad
.Key Innovator: Steve Jobs
The ProductProduct Innovation Time LineSteve Jobs announced the iPads in 2010
IPadGet Started
SK
Creative ConferencesInvitation CardsConferencesAdvertisementsMailsBlogs
AppleLeadingTablet Operating Systems, Market Share Forecast andCAGR 2012-2016Tablets OS2012MarketShare2016MarketShareCAGR2...
Retail Channel generatingmore revenue per squarefoot than any other retailerin the United StatesOutletApple Distribution S...
By Outlets
iPad Innovation Time LineApril 3,2010Introductionof iPad2012: 58.31million iPadssoldEnd of 2010: 15million iPadssoldHttp:/...
iPad 1 iPad 2 iPad 3 iPad 4
1. Knowledge 2. Persuasion 3. Decision4.Implementation5. ConfirmationPerceived Characteristics ofInnovation• Apple has rel...
Early AdoptersEarly MajorityLate MajorityLaggardsBusinesspersons andOrganizationsHouseholds (some pilotschools)Individuals...
InnovatorsEducational Technology TeachersComputer Science teachersSome Administrators and StudentsSome other teachersApple...
Other Business OrganizationOther Brand CustomersOther StudentsHouseholdsTeachersPilots Schools
Other AdministratorsOther Teachers with Lack of Technology SkillsOthers
Innovators andEarly AdoptersAP (Math)Math Teacher andStudentsiPad Users
MethodsTrialabilityObservability iPad Users
Roles ofChangeAgentsDiagnose theexistingperformanceproblemUseperformancegap todevelop aneed forchangeCommit to changeEstab...
Motivating TheLaggardsOtherAdministratorsTeachers with noTechnology Skills
Relative AdvantageEconomic FeasibilitySustainabilityUpkeep and MaintenanceInspiration of Revolutionary CreativityAppropria...
Relative AdvantageThe Apple iPad exploitsmultitouch gestures andoffers many apps
Relative Advantage (Meurant,2010)The iPad tablet is designed to put the Internet into the hands of the public. It is desig...
Relative AdvantageiPad supports student networking and online collaboration both in class and off classiPad provide Face T...
It is Not a Commercial!iPad in the classroomhttp://www.apple.com/education/ipad/Many Appshttp://www.apple.com/education/ap...
PioneerSchoolsBurlington High SchoolGreene County SchoolsOhio State UniversityScience Leadership AcademyNorthwest Kansas T...
PioneerSchoolsHoughton Mifflin Harcourt, aneducational publishing company,has developed a digital app thatreplaces the pri...
PioneerSchoolsTeachers in tertiary educationneed new strategies tocommunicate with students ofthe net generation and tosha...
Centralized andDecentralized ApproachesCentralizedApproach: MathDepartment as aPioneerDecentralizedApproach: Otherdepartme...
MeetingCritical MassNot Met (only when many individuals adopt the innovation (Rogers, 2003, p. 313)Provide IncentivesRelat...
Butler, K. (2010, Sep 08). Two long beach schools teaching algebrawith iPads. Press - Telegram. Retrieved fromhttp://searc...
Manuguerra, M., & Petocz, P. (2011). Promoting Student Engagement byIntegrating New Technology into Tertiary Education: Th...
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  1. 1. Segla KossiviEducationalTechnologyWalden University
  2. 2. BHHS faces academic performanceproblems at the state level (studentsfailing Regents exams) and local level(reduced graduation rate and lowgrades on the school report card). Theschool fails to honor its mission tohelp students to achieve academicand personal growth, to challenge,and support pupils to reach theirpotential, and equip them with thenecessary skills to become thinkingand caring competent adults. Thestatistics prove the contrary of theadministrators vision and goals for thestudents.Presently, at the BHHS, 11% of students arescoring 65% in mathematics. The assistantprincipal (AP) math would like to remedythe low performance problem with aprogram intervention, which would assiststudents for a better performance than theactual.The 2012 school report card revealed anoverall of grade “C” as compared to the2011 overall grade of “A”. In 2013, insidedata disclosed that only 11% of studentsscored 65% or higher on the mathematicsexam. The assistant principal (AP) of mathis seeking a solution to raise the number ofstudents scoring 65% to 65%. This wouldbe an increase of 54% of studentsperforming at 65% level.
  3. 3. Tablet technologies stem from the need of a technology for representation, communication,planning, and coordination, in businesses and government (García, Quesada-Arencibia, Candela,Carrasco, & González, 2012) to bridge the gap between desktops and laptops, and betweenlaptops and mobile phones (Kolakowski, 2012), for anywhere and anytime productivity, andprovide suitable computing systems for information systems technologies. The augmentedconnections to markets and organizations permit training and learning, using virtualization andhosting technologies (Rine, 2003). The user-friendly and portable natures of tablets encourageusers to purchase applications (apps) to enhance user quality and experience. Publishers seekto produce high quality reading content in formats that appeal to traditional advertisers. Inaddition, Bring Your Own Device (BOYD) program, allows employees to bring their personaldevice to workplace contributes to the diffusion of tablets. Moreover, the push for productsdiversification and gain for market shares of companies such as Samsung, Motorola, and otherAndroid tablet makers continue to increase the diffusion of tablets as each company strive toperfect its competitive advantage. Apple, with its iPad tablets, increases its market share(Kolakowski, 2012) to rank almost neck to neck with Samsung. Tablets are the new way ofinteracting with anything and unlocking data and accessing function in every environment. Theuse of iPad as instructional tool in BBHS math classroom could increase students’ performance.Proposed Solution
  4. 4. IntuitiveLearningEnvironmentInterconnectedBetterLookingModernEducationMobileLearningFlexibleNetworkedGlobal
  5. 5. Need: Problem Giving Rise to The InnovationResearch Organization: Apple, Inc.DevelopmentCommercializationInnovation-Decision ProcessS-CurveAttributes of InnovationsOrganizational Innovations: Intended and Unintended Consequences ofInnovations
  6. 6. LaptopsiPod TouchiPad MiniiPad 2iPad
  7. 7. .Key Innovator: Steve Jobs
  8. 8. The ProductProduct Innovation Time LineSteve Jobs announced the iPads in 2010
  9. 9. IPadGet Started
  10. 10. SK
  11. 11. Creative ConferencesInvitation CardsConferencesAdvertisementsMailsBlogs
  12. 12. AppleLeadingTablet Operating Systems, Market Share Forecast andCAGR 2012-2016Tablets OS2012MarketShare2016MarketShareCAGR2012-2016iOS 53.80% 49.70% 20.90%Androids 42.70% 39.70% 21.00%Windows 2.90% 10.30% 69.20%Other 0.60% 0.30% 7.70%Grand Total 100% 100% 23.30%Tablet Operating Systems, Market Share Forecast andCAGR 2012-2016
  13. 13. Retail Channel generatingmore revenue per squarefoot than any other retailerin the United StatesOutletApple Distribution Strategy
  14. 14. By Outlets
  15. 15. iPad Innovation Time LineApril 3,2010Introductionof iPad2012: 58.31million iPadssoldEnd of 2010: 15million iPadssoldHttp://liliputing.com/2011/01/apple-sold-nearly-15-million-ipads-last-year.htmlHttp://news.cnet.com/8301-13579_3-57540705-37/apples-fiscal-2012-in-numbers-125m-iphones-58.31m-ipads/
  16. 16. iPad 1 iPad 2 iPad 3 iPad 4
  17. 17. 1. Knowledge 2. Persuasion 3. Decision4.Implementation5. ConfirmationPerceived Characteristics ofInnovation• Apple has relativeadvantage with iPad• Great compatibility forusers• Increased observability(Businesses, classroom,individual lives)• Triability of iPad spurs theneed to own one andincreases
  18. 18. Early AdoptersEarly MajorityLate MajorityLaggardsBusinesspersons andOrganizationsHouseholds (some pilotschools)IndividualsMajority of schools ineducation system
  19. 19. InnovatorsEducational Technology TeachersComputer Science teachersSome Administrators and StudentsSome other teachersApple Brand UsersSome household Individuals
  20. 20. Other Business OrganizationOther Brand CustomersOther StudentsHouseholdsTeachersPilots Schools
  21. 21. Other AdministratorsOther Teachers with Lack of Technology SkillsOthers
  22. 22. Innovators andEarly AdoptersAP (Math)Math Teacher andStudentsiPad Users
  23. 23. MethodsTrialabilityObservability iPad Users
  24. 24. Roles ofChangeAgentsDiagnose theexistingperformanceproblemUseperformancegap todevelop aneed forchangeCommit to changeEstablishnetworkedinformationexchange
  25. 25. Motivating TheLaggardsOtherAdministratorsTeachers with noTechnology Skills
  26. 26. Relative AdvantageEconomic FeasibilitySustainabilityUpkeep and MaintenanceInspiration of Revolutionary CreativityAppropriate Apps Void of VirusTeacher and Students Access
  27. 27. Relative AdvantageThe Apple iPad exploitsmultitouch gestures andoffers many apps
  28. 28. Relative Advantage (Meurant,2010)The iPad tablet is designed to put the Internet into the hands of the public. It is designed for using fingers on a touchscreen rather than with physical keyboard and mouse as with PCs, and this is one contributing factor to what will likelyprove to be a revolution in education.Students only needs to carry and to bring to class their iPad, on which has been installed all of the e-texts they needsfor all of her subjects.Publishers can now create hybridized content that draws from audio, video, and television, to provide interactivegraphics in digital publications, whereas traditional paper layouts in books, magazines and newspapers are static. Thee-texts can and should readily link to diverse multimedia digital resources and telecommunication services.Storyist Software, Scrivener and Pages now allow conversion of a file to ePub by simply selecting it from the choice ofexport formats.The iPad is likely to make the ePub format the lingua franca of electronic books
  29. 29. Relative AdvantageiPad supports student networking and online collaboration both in class and off classiPad provide Face Time for telecommunications integrated with multimedia capability within and outside class, local, andinternationaliPad applications are cheap, so in principle costs could be absorbed by the educational institution.A new version of Apple’s productivity software suite iWork, designed specifically for the iPad, includes Keynote (presentationslides), Numbers (spreadsheets), and Pages (word processing). The iWork for iPad suite takes advantage of the iPad’smultitouch input, so slides in Keynote, columns in Numbers, and text and graphics in Pages can be rearranged by tapping,and dragging a finger. An on-screen keyboard appears when text needs to be typed.iPad/iPhone apps are somewhat sandboxed from one another, so data from one application isn’t generally available to otherapplications. Application storage can’t be overwritten by another application
  30. 30. It is Not a Commercial!iPad in the classroomhttp://www.apple.com/education/ipad/Many Appshttp://www.apple.com/education/apps/#http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewMultiRoom?fcId=424538228&mt=8Pioneers Schools
  31. 31. PioneerSchoolsBurlington High SchoolGreene County SchoolsOhio State UniversityScience Leadership AcademyNorthwest Kansas Technical CollegePunahou SchoolRDFZ XISHAN SCHOOL
  32. 32. PioneerSchoolsHoughton Mifflin Harcourt, aneducational publishing company,has developed a digital app thatreplaces the print textbook foreighth-grade Algebra 1 throughthe touch screen interface iPaddeviceThis app creates an interactive learning environment where astudent can, with the touch of a finger, receive instantfeedback on practice questions, write and save notes, receiveguided practice instruction, utilize video re-teaching, accessgraphing calculators and more (Butler, 2010)More than 400 Californiaeighth-grade students arereceiving instruction strictlyvia an iPad loaded with theAlgebra app (Butler, 2010).
  33. 33. PioneerSchoolsTeachers in tertiary educationneed new strategies tocommunicate with students ofthe net generation and toshape enticing educationalexperiences for them. TheApple iPad – has the potentialto change this situation,offering access to effectiveand efficient pedagogy in aneasy and intuitive way(Manuguerra & Petocz, 2011 )iPad is being used in higher education. Kinash etal. (2011) described an Australian investigationto evaluate the impact on learning of students’use of mobile devices such as the iPad; feedbackfrom students was positive and optimistic.Hall and Smith (2011) described an iPad initiativein a US graduate management program andnoted that student convenience and flexibilitywere enhanced, along with aspects ofenvironmental sustainability.Jalali and colleagues (2011) reported on the useof an iPad in carrying out a multiple-choiceexamination in anatomy at a Canadianuniversity; while all participants liked the idea,and it saved significant paper resources
  34. 34. Centralized andDecentralized ApproachesCentralizedApproach: MathDepartment as aPioneerDecentralizedApproach: Otherdepartments (Englishand Arts, Music, andSciences)
  35. 35. MeetingCritical MassNot Met (only when many individuals adopt the innovation (Rogers, 2003, p. 313)Provide IncentivesRelative AdvantageTrialabilityObservability
  36. 36. Butler, K. (2010, Sep 08). Two long beach schools teaching algebrawith iPads. Press - Telegram. Retrieved fromhttp://search.proquest.com/docview/749959801?accountid=14872Geist, E. (2011). The game changer: Using ipads in college teachereducation classes. College Student Journal, 45(4), 758-768.Retrieved fromhttp://search.proquest.com/docview/918798937?accountid=14872Hahn, J., & Bussell, H. (2012). Curricular Use of the iPad 2 by aFirst-Year Undergraduate Learning Community. Library TechnologyReports, 48(8), 42-47Haydon, T., Hawkins, R., Denune, H., Kimener, L., McCoy, D., &Basham, J. (2012). A comparison of iPads and worksheets on mathskills of high school students with emotional disturbance.Behavioral Disorders, 37(4), 232-243. Retrieved fromhttp://search.proquest.com/docview/1146476545?accountid=148
  37. 37. Manuguerra, M., & Petocz, P. (2011). Promoting Student Engagement byIntegrating New Technology into Tertiary Education: The Role of the iPad.Asian Social Science, 7(11), 61-65. doi:10.5539/ass.v7n11p61Meurant, R. C. (2010). iPad Tablet Computing to Foster Korean EFL DigitalLiteracy. International Journal Of U- & E-Service, Science & Technology, 3(4),49-62Miller, W. (2012). iTeaching and learning. Library Technology Reports, 48(8),54-59. Retrieved fromhttp://search.proquest.com/docview/1261087942?accountid=14872Saine, P. (2012). iPods, iPads, and the SMARTBoard: Transforming literacyinstruction and student learning. New England Reading Association Journal,47(2), 74-79,81. Retrieved fromhttp://search.proquest.com/docview/940889699?accountid=14872 Miller,W. (2012). iTeaching and learning. Library Technology Reports, 48(8), 54-59.Retrieved fromhttp://search.proquest.com/docview/1261087942?accountid=14872Shepherd, C., & Skrabut, S. (2011). Rethinking Electronic Portfolios toPromote Sustainability among Teachers. Techtrends: Linking Research &Practice To Improve Learning, 55(5), 31-38. doi:10.1007/s11528-011-0525-5

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