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Testing for Purpose
Ravneet Kaur
Agile School Inc.
What is the Purpose?
Why do we develop Products /
Features no one wants?
Spectacles
by Snap Inc.
Snapbot
Vending Machine
How to avoid making products and services that nobody wants?
The Test
Driven
Practice of
Agile
Should we build it? Does it matter?
Is it usable?
Does it break?
Should we build it? Does it
matter?
� Problem Scenario
� Alternative(s)
� Your Value Proposition
THE STORY OF
A
YELLOW
WALKMAN
If we <do something> for <persona>,
they will <respond in a certain way>
Testing your Hypothesis
Is it Usable?
Parallel Prototyping / A/B Testing / Multivariate Testing
Does it Break?
Continuous Delivery Pipeline
Lean Startup
Mindset
Best Practices
in Customer
Development
ValidationDiscovery
The Experiment Template
Why is it difficult to establish a
Culture of Experimentation?
Factors supporting Culture of Experimentation
Cross-functional
Teams
Focus
Lean Funding
model
Leadership
Cultivating Culture of Experimentation in an organization
Agile way of
working – visual
indicators, daily
standups, weekly
planning, demo…
01
Suitable Workplace
– get out of office,
talking to
customers – in
person or digitally…
02
Instrument the
Product with
Analytics – Have
metrics to tell you
what’s going on…
03
Keep Experiments alive in your Agile Teams
You know you have Culture of Experimentation when You…
Talk about Outcomes > Talk about Infrastructures & Features
Instrument Observations > Long status meetings
Automation > Repetitive Tasks
Can Lean Startup Mindset / Culture of Experimentation work in big Corporations?
Testing For Purpose TestBash Germany
Testing For Purpose TestBash Germany

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Testing For Purpose TestBash Germany