Natalie Hollier presentation was given at the Lean Strategy + Design Salon meetup in New York: http://www.meetup.com/LeanStrategyPlusDesign/events/200913392/
Check out Natalie's website: http://www.nataliehollier.com/
6. Technology is
- DISRUPTING -
BUSINESS
Customer
Experience
Technology
Technology is advancing rapidly
to provide more and more
innovative consumer products
Business
Strategy
Customers now expect more:
rich, personalized,
omnichannel experiences
Businesses need to move faster
to stay in the game: the rate of
change is accelerating
12. Lean Product Development
BUILD
Goals,
not features
Lean
mentality
LEARN MEASURE
DESIGN
THINKING
LEAN
STARTUP
AGILE
UX + DEV
Lean UX ~ Jeff Gothelf and Josh Seiden
(aka LeanUX)
13. Design Thinking
DESIGN PRINCIPLES
HUMAN-CENTERED
EMPATHY
CONTEXTUAL ENQUIRY
IDEATION
PROTOTYPING
CUSTOMER CO-DESIGN
Change By Design ~ Tim Brown dschool.stanford.edu
14. Lean Startup
CUSTOMER VALUE
HYPOTHESIS DRIVEN
VALIDATED LEARNING
MINIMUM VIABLE PRODUCT
BUILD-MEASURE-LEARN
FAIL FAST AND PIVOT
The Lean Startup ~ Eric Reis
15. Agile UX + Dev
SPRINTS/ITERATIONS
USER STORIES
CROSS FUNCTIONAL TEAMS
TIGHT COLLABORATION
VISUAL INFORMATION RADIATORS
ThoughtWorks
17. Know What You Dont Know
TRUST
HUMILITY
COURAGE
the process
with your ideas
to try, fail, learn
18. Product Ideas
Insights & Input
customers
business
technology Opportunity Backlog
prioritize based on
business goals
Design Brief
problem statement
desired outcome
DESIGN
THINKING
19. MVP Design Workshop
MVP Design
storyboards and wireframes
hypothesis and assumptions
Design Brief
problem statement
desired outcome
Collaborative
Design
customer / researcher
design
business
technology
20. MVP Hypothesis
Goals,
not features
LEAN
STARTUP
STATE ASSUMPTIONS
OUTCOME FOCUSED
CLEAR VISION
MEASURABLE IMPACT
We believe that
[doing this / building this feature / creating this experience],
For [these people/personas],
Will achieve [this outcome],
We will know this to be true when we see
[this feedback / quantitative measure / qualitative insight ].
Lean
mentality
Lean UX ~ Jeff Gothelf and Josh Seiden
21. Research Sprints
FIELD OBSERVATION
BUILD EMPATHY
LEARN PAIN POINTS
VALIDATE ASSUMPTIONS
Research Questions
Story Backlog
lean/agile design
and development
validate ideas
1-2 sprints ahead
and
verify solutions
1-2 sprints after
MVP design
storyboards and wireframes
hypothesis and assumptions
Goals,
not features
Lean
mentality
LEAN
STARTUP
22. User Story Mapping
AGILE
UX + DEV
USER JOURNEY
THIN SLICE
SHARED VISUAL ARTIFACT
User Story Mapping ~ Jeff Patton (agileproductdesign.com)
23. Lean Product Management
BUILD
Goals,
not features
Lean
mentality
LEARN MEASURE
DESIGN
THINKING
LEAN
STARTUP
AGILE
UX + DEV
Product
Ideas
MVP
Workshop
MVP
Hypothesis
Research
Sprints
Story
Mapping
27. Coordination and Management
PRACTICE COMMUNITIES/TRIBES
CROSS-TEAM ROTATIONS
CROSS-TEAM PAIRING
VARIOUS STANDUPS
LUNCH & LEARNS
VISUAL INFORMATION RADIATORS
SUPPORTING TOOLS
The Connected Company ~ Dave Gray
30. Recall: Goal Driven Teams
MVP MVP
MISSION
Discover
and Prioritize
OPPORTUNITIES
Design
and Test
Cross Functional
Team
31. Recall: Principle of Mission
In maneuver warfare, the mission is ...
“Commander’s Intent.”
... orders are incomplete without this
information.
... when intent is clear, Marines will be
able to select the right course of action.
This is particularly true when Marines
have to deal with an emerging obstacle
or opportunity.
ALIGNMENT ON VISION
NOT PRESCRITIVE
EMPOWERED TEAMS
RESPONSIVE SOLUTION
The Principles of Product Development Flow ~ Donald Reinertsen
32. Goal Driven Business
BUSINESS GOAL
Discover
and Prioritize
Executive
Team
BET
BET
BET
BET
Business Portfolio
Test and learn
Respond to uncertainty
Lean Enterprise ~ Jez Humble, Joanne Moleksy and Barry O’Reilley
33. Fund Outcomes (not Output)
Business Portfolio
PORTFOLIO OF INVESTMENT BETS
TESTABLE MVPS
PIVOT OR DOUBLE DOWN
INCREMENTAL INVESTMENT
BALANCE ACROSS ‘HORIZONS’
Lean Enterprise ~ Jez Humble, Joanne Moleksy and Barry O’Reilley
34. Lean Portfolio Management
BET
(MISSION)
BUSINESS GOAL
OPPORTUNITIES
MVP MVP
CLEAR VISION AT THE TOP
ALIGNMENT ON OUTCOMES
DELIGATE DECISIONS DOWN
EMPOWERED TEAMS
LEARNING FEEDBACK LOOPS
35. Lean Portfolio Management
customer
marketing
email
campaign
Grow the business
traveller customer
segment by 20%
Streamline repeat
travel bookings
(more bookings per
existing customer)
Promote and funnel
business travellers
to our features
(attract % new business)
landing page
experience
social
media
BUSINESS GOAL
BET (MISSION)
OPPORTUNITIES
MVP HYPOTHESIS
Executive
Team
Product
Delivery Teams
DE-COUPLE BUSINESS STRATEGY,
PRODUCT STRATEGY AND
PRODUCT IMPLEMENTATION!