2. Courtney Joline, the communications manager for Cogite, led an office hour
about how to manage different communication platforms to publicize a
company or project and connect with new consumers and potential partners.
3. TOPICS
1- USING FACEBOOK: DIVERSIFY YOUR CONTENT TO EXPAND VIEWERSHIP
2- USING NEWSLETTERS: LONG-FORM PROMOTION OF ACTIVITIES
3- USE DIVERSE COMMUNICATION OUTLETS: REACH A WIDER AUDIENCE
4. 1- USING FACEBOOK: DIVERSIFY YOUR
CONTENT TO EXPAND VIEWERSHIP
• Create different content that appeals to different individuals and provides
different attractions. Have a purpose behind each post- do you want to
educate, inform someone about a new event or opportunity, entertain, or
celebrate an achievement? Keeping this in mind will help drive up the number
of likes on your Facebook page.
5. 1- USING FACEBOOK: DIVERSIFY YOUR
CONTENT TO EXPAND VIEWERSHIP
• Share other people’s content and reach out to others in your industry to do
some cross-promotion. This will help promote your page and forge new
partnerships in various industries.
6. • Newsletters are a great way to engage with a global audience and provide
more detail on your activities.
• Each newsletter should have a theme. Plan your messaging around that
theme and use this space to explain in more detail your activities, progress,
and achievements.
2- USING NEWSLETTERS: LONG-FORM
PROMOTION OF ACTIVITIES
7. 3- USE DIVERSE COMMUNICATION
OUTLETS: REACH A WIDER AUDIENCE
• Instagram, Google Plus, and Twitter are great resources to help you connect
with a wider audience around the globe.
• These do not have to be used as often as Facebook. Instead, use these when
you have specific content that you want to share and have a special message
you want to distribute.
8. 3- USE DIVERSE COMMUNICATION
OUTLETS: REACH A WIDER AUDIENCE
• Using social media and creating a communications plan should be fun and
adaptable! Try out different platforms that connect best with your users and
always keep your message and goal in mind. As long as you stay consistent
with your message, you will see your social media accounts flourish.
