3. Introduction:
What Is Instagram Marketing?
Instagram marketing is a type of social media marketing where marketers use
different strategies on Instagram to promote their business.
Whether you want to spread awareness about a brand, sell products or increase its
followers, a proper instagram marketing strategy can help you here.
4. Similar to Facebook and Twitter, everybody who
creates an Instagram account has a profile and
newsfeed. Users can interact with one another by
following, being followed, private messaging, and
commenting on or liking photos or videos.
5. The in-app filters and editing options Instagram
offers make the app unique because it was the first
app to offer in-app editing to this extent. Instagram
allows users to upload photos and videos to their
profile and edit them with various options.
6. Instagram hosts dozens of original filters that users
can add to their photos. These preset filters make
various changes to photos, including adding light,
giving the image a warm or cool tone, increasing or
decreasing saturation, and much more.
7. Additionally, users can edit images directly in the
platform, as opposed to using a third-party photo
editor.
If they don’t like one particular filter, they can use
Instagram’s editing feature, to individually change
the contrast, brightness, structure, warmth,
saturation, sharpness, and more.
8.
9. The History Of
Instagram:
Instagram was founded by Kevin Systrom and Mike
Krieger. The two Stanford graduates were pivoting
from their original location check-in app, Burbn, due
to its similarity to Foursquare
10.
11. They decided to focus on photo sharing instead and
developed the name Instagram as a portmanteau of
“instant camera” and “telegram.”
Instagram was launched for iOS on Oct. 6, 2010.
After almost two years of continuous success, the
app was launched for Android phones on April 3,
3012, and was downloaded more than 1 million
times in less than a day.
12. Shortly after, Instagram was acquired by Facebook
for $1 billion. Since the acquisition, Instagram has
continued to roll out new features. The year 2012
was a big one for the photo-sharing platform, as it
also rolled out its website interface in November.
13. The website interface was, and still is, limited in
functionality (users are unable to upload photos
from a computer – they must use their mobile
device).
However, it allows users to scroll through their
feeds and view other users’ profiles from their
desktops.
