We’re going to answer a question that comes up in almost every strategy exercise we conduct with clients: “Where should we put our first choice point?” Original post --> http://www.raptmedia.com/blog/interactive-video-tips-put-first-choice-point

1. INTERACTIVEVIDEOTIPS
WHERESHOULDIPUTMYFIRSTCHOICEPOINT?
[WEEK#1]
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2. 1.
From Forresterreportstopremium interactivemicrosites,
InteractiveVideohascapturedtheattentionofbusinesses,
majorbrands,andthepublic–buttherearestillalotof
questionsabouthowtodoit“right.”
TTokickoffourfirsteditionofInteractiveVideoTips,we’re
goingtoansweraquestionthatcomesupinalmostevery
strategyexerciseweconductwithclients:“Whereshould
weputourfirstchoicepoint?”

3. 2.
CanCanyouimaginegoingtoawebsitefullofcontentbutnot
beingabletoclickonanyofthelinksfor45seconds?I’m
notsayingthatweshoulduniversallyabandontheartof
developingavideostoryforthequickhitofabuttonclick;I
am saying,however,thatwiththerightamountofthinking
andplanning,thetwocancomplementandevenenhance
oneanother.
Theshortansweris:thesoonerthebetter.
InteractiveVideoisredefininghowviewers
engagewithvideocontent,andoneofitsclear
advantagesoverlinearvideoistheabilityto
controltheexperience.

4. 3.
Anearlydecisionpointoranadditionalchoicequicklyengagestheviewer,
drawingthem totakepartintheexperienceratherthanjustsitbackand
absorbit.Thistechniquecanalsobeusedtoenhancethestorytelling
processbyquicklydeterminingviewerpreferenceandcateringtherestof
thestorylinetofitthatfirstchoice.

5. 4.
Forexample,ifyouwerecreatinganInteractiveVideo
aroundMarchMadnessyoumightmakethefirstchoice
aroundwhichregiontheviewerwouldliketofollow.BAM!
Withinthefirst5seWithinthefirst5seconds,theviewerisprovidingpreference
informationthatallowsyoutodelivercontentcateredto
thatpreference.ClickingontheSouthRegionmightdeliver
videobackgroundontheteams,infoabouttheFedExForum,
travelhighlightsinMemphis,andsoon.

6. 5.
AlthoughmakinganIVtakesmoreforethoughtasacontent
creator,ifyougetgoodatusingthisnewcreativetool,the
resultsdeliveranunprecedented,personalizedexperience
foreachviewer.
InteractiveVideoempowersthe
contentcreatortoofferacustomized
experienceforeachviewer,whichcan
extendtoads(findagreathotelin
Memphis,buyyourticketsto
Graceland),primaryvideocontent
(highlightreelsfrom theindividual
teams),orseteams),orsecondaryvideocontent.

7. 6.
KeepinmindthateachInteractiveVideoexperiencewilltake
onadifferenttoneandflow,justlikeeachvideothatyou
produce.Ifyouembracetheopportunitytoreallymaximize
thevalueofthisnewmedium,youwillbeabletocreate
engaging,high-returncontentthatdeliverstheexperience
yourviewersexpect.

8. 7.
Onelastnote:yourInteractiveVideomustbeadelighttowatchonmobile
aswell…butwe’lldiscussthatinafuturepost.

9. Clickheretocheckoutourblog
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