Bed Bath & Beyond Brand Campaign

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This is a brand campaign presentation presented at the VCU Brandcenter as a proposed new business pitch for Bed Bath & Beyond.

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Bed Bath & Beyond Brand Campaign

  1. 1. Wednesday, May 11, 2011we have a great announcement. Tyler and I are getting engaged! We are currently starting the move-in processtogether.
  2. 2. Wednesday, May 11, 2011We have differing tastes. I want something a little new southern and creative chaos.
  3. 3. Wednesday, May 11, 2011And Tyler Wants a car in his living room. So we’ve had a good deal of things to work out with this new move.
  4. 4. Wednesday, May 11, 2011So, I went to the first place my mom recommended with trying to get started on the move in -Bed Bath & Beyond.So, once I dragged Tyler there, we didn’t exactly have the experience we were hoping for.
  5. 5. Wednesday, May 11, 2011Item Overload. Almost too many choices.
  6. 6. Wednesday, May 11, 2011and then there was this section that looked like a dollar store.
  7. 7. Wednesday, May 11, 2011And right across from the dollar store was a Walgreens.
  8. 8. So, we decided that before we could fix our own home, we had to improve BB&B. When we were imagining BB&B we thought it should be the place you go to make your home yours. After you go to Home Depot to fix up your functional house.Wednesday, May 11, 2011
  9. 9. Wednesday, May 11, 2011
  10. 10. Wednesday, May 11, 2011
  11. 11. Wednesday, May 11, 2011
  12. 12. BED BATH STYLE FEATURED DISPLAY CUSTOMER SERVICE FEATURED DISPLAY CHECK OUT ENTRANCE BEYONDWednesday, May 11, 2011
  13. 13. Wednesday, May 11, 2011
  14. 14. Wednesday, May 11, 2011We came up with the final concept. BB&B, Outfitters for the Custom Home.
  15. 15. Wednesday, May 11, 2011
  16. 16. Wednesday, May 11, 2011
  17. 17. print 2Wednesday, May 11, 2011
  18. 18. print 3Wednesday, May 11, 2011
  19. 19. Wednesday, May 11, 2011
  20. 20. Wednesday, May 11, 2011
  21. 21. Wednesday, May 11, 2011we would be dawn to our inteactive browser add on through banners like these.
  22. 22. Wednesday, May 11, 2011
  23. 23. NEED: DemogramWednesday, May 11, 2011 When I see something I get excited about while browsing the web, I usually want to save it to remember fordecorating later.
  24. 24. Wednesday, May 11, 2011So, now with what we Designed for BB&B we can add any photo or image to out look book.
  25. 25. Wednesday, May 11, 2011after you save it, you can assign it to a specific room in your house. And Assign meta-tags such as wooden orvintage.
  26. 26. Wednesday, May 11, 2011Then that item tagged w wooden and vintage will be added to our kitchen.
  27. 27. Wednesday, May 11, 2011And based on the things you have tagged, BB&B will be able to make suggestions for what items they carry wouldmatch your preferences.
  28. 28. NEED: LOOKBOARDSWednesday, May 11, 2011This is Jen’s Lookbook
  29. 29. NEED: Full InterfaceWednesday, May 11, 2011
  30. 30. Wednesday, May 11, 2011This would also be a mobile utility for use in-store.
  31. 31. Wednesday, May 11, 2011We wanted to make it easy to see the items you tagged as part of your in-store experience as well. So, weintegrated it into the displays.
  32. 32. Wednesday, May 11, 2011We are also keeping their famous coupons.
  33. 33. Wednesday, May 11, 2011
  34. 34. Wednesday, May 11, 2011our housewarming party is next Friday!

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