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Digital Transformation By Industry | EPiServer

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What is digital transformation? Looking at industries that has gone through a clear digital transformation we’re trying to find the similarities. After that we explain how we at EPiServer design products that should support companies at different stages in their digital transformation.

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Digital Transformation By Industry | EPiServer

  1. 1. #epiday2014 Tom Stenius & Peter Sunna The Digital Transformation
  2. 2. #epiday2014
  3. 3. #epiday2014 Music Transport Movie & TV
  4. 4. #epiday2014 Music Transport Movie & TV
  5. 5. Before 1999 • Records in-store • Record labels had all the power • Prepackaged #epiday2014
  6. 6. Year 1999 • Napster • MP3 & peer-to-peer • The artists and labels filed law suits against the fans #epiday2014
  7. 7. Year 2001 • iTunes & iPod • Pay for the songs you want • Tied to one platform and limited number of devices #epiday2014
  8. 8. Year 2008 • Spotify • Subscribe to all music • Share playlists #epiday2014
  9. 9. #epiday2014 Music Transport Movie & TV
  10. 10. Before 2008 • Uncertain price • Payment options • Transport #epiday2014
  11. 11. Before 2008 • Limousine • Personal experience • Expensive #epiday2014
  12. 12. Year 2008 • Uber • Mobile • Secure payment #epiday2014
  13. 13. #epiday2014 Music Transport Movie & TV
  14. 14. Before 1997 • Rent movies at your local video store • Limited supply • TV shows are seen on TV #epiday2014
  15. 15. Year 2003 • The Pirate Bay • Downloads • Copyright #epiday2014
  16. 16. Year 2007 • Netflix • DVD subscription • Streaming service #epiday2014
  17. 17. #epiday2014
  18. 18. #epiday2014 The nine elements of digital transformation http://bit.ly/nineelements
  19. 19. #epiday2014 Customer Experience Operational Process Business Models http://bit.ly/nineelements
  20. 20. #epiday2014 Customer centric
  21. 21. #epiday2014 Relevant Mobile Agile Open
  22. 22. Relevant: Atomised content • Break down content into essential elements • Personalise for different visitors, channels, and contexts • Integrated inspirational and transactional journeys #epiday2014
  23. 23. Mobile Experiences • Channels and resolutions decoupled, e.g. view atom on Facebook’s mobile view • Create and edit page layouts in mobile view, make alterations to content atoms • Create on-page variations per channel using personalisation tools #epiday2014 Mobile:
  24. 24. Agile: Weekly releases • Shorter time from market demand to customer value • More reactive to feedback #epiday2014
  25. 25. Add-on Store • Customers want an integrated experience together with no functional lock-in • Add functionality as requirements change; lowers cost • More power to the marketer #epiday2014 Open:
  26. 26. #epiday2014 Relevant Mobile Agile Open
  27. 27. #epiday2014 Thank you. @tomstenius @sunnaster

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