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Data is Worthless if You Don’t
Communicate It
Based on the HBR article ‘Data is Worthless if You
Don’t Communicate It’
by Thomas H. Davenport
2 Key Takeaways
1.
There is a pressing need for
businesspeople who can
make data driven decisions
There’s a need of 1.5 million more data-savvy
managers to take advantage of all the data
being generated
But, as the saying goes “you don’t need to
become a winemaker to become a wine
connoisseur”
Managers do need to become better
consumers of data with a better appreciation
of quantitative analysis
2.
Communicating the findings is
as important as discovering
them
Assuming that the results will “speak for
themselves” is a grave mistake to commit
For instance, consider the cautionary tale of
Gregor Mendel. Although he discovered the
concept of genetic inheritance, his ideas were
not adopted during his lifetime because he
only published his findings in an obscure
Moravian scientific journal
The lesson: if you’re going to spend the better
part of a decade on project, also put some
time and effort into disseminating the results
Dr. John Gottman, a well-known marriage
scientist at the University of Washington
developed a “marriage equation” predicting
how likely a marriage is to last over the long
term
This was great work in itself, but Gottman
didn’t stop there. He and his wife Julie
founded a non-profit research institute and a
for-profit organization to apply the results
through books, DVDs, workshops, and
therapist training
It helped them to influence
exponentially more
marriages through these
outlets than they could
possibly ever have done in
their own clinic
The lesson: “Data is a lens, a perspective on
real life that is grounded in something
tangible. Consider”
Disclaimer:
This presentation was created by Raminder
Singh, under an internship by Prof. Mathur,
IIM Lucknow

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Data is worthless if you don’t communicate it

  • 1. Data is Worthless if You Don’t Communicate It
  • 2. Based on the HBR article ‘Data is Worthless if You Don’t Communicate It’ by Thomas H. Davenport
  • 4. 1. There is a pressing need for businesspeople who can make data driven decisions
  • 5. There’s a need of 1.5 million more data-savvy managers to take advantage of all the data being generated
  • 6. But, as the saying goes “you don’t need to become a winemaker to become a wine connoisseur”
  • 7. Managers do need to become better consumers of data with a better appreciation of quantitative analysis
  • 8. 2. Communicating the findings is as important as discovering them
  • 9. Assuming that the results will “speak for themselves” is a grave mistake to commit
  • 10. For instance, consider the cautionary tale of Gregor Mendel. Although he discovered the concept of genetic inheritance, his ideas were not adopted during his lifetime because he only published his findings in an obscure Moravian scientific journal
  • 11. The lesson: if you’re going to spend the better part of a decade on project, also put some time and effort into disseminating the results
  • 12. Dr. John Gottman, a well-known marriage scientist at the University of Washington developed a “marriage equation” predicting how likely a marriage is to last over the long term
  • 13. This was great work in itself, but Gottman didn’t stop there. He and his wife Julie founded a non-profit research institute and a for-profit organization to apply the results through books, DVDs, workshops, and therapist training
  • 14. It helped them to influence exponentially more marriages through these outlets than they could possibly ever have done in their own clinic
  • 15. The lesson: “Data is a lens, a perspective on real life that is grounded in something tangible. Consider”
  • 16. Disclaimer: This presentation was created by Raminder Singh, under an internship by Prof. Mathur, IIM Lucknow