9. Assuming that the results will “speak for
themselves” is a grave mistake to commit
10. For instance, consider the cautionary tale of
Gregor Mendel. Although he discovered the
concept of genetic inheritance, his ideas were
not adopted during his lifetime because he
only published his findings in an obscure
Moravian scientific journal
11. The lesson: if you’re going to spend the better
part of a decade on project, also put some
time and effort into disseminating the results
12. Dr. John Gottman, a well-known marriage
scientist at the University of Washington
developed a “marriage equation” predicting
how likely a marriage is to last over the long
term
13. This was great work in itself, but Gottman
didn’t stop there. He and his wife Julie
founded a non-profit research institute and a
for-profit organization to apply the results
through books, DVDs, workshops, and
therapist training
14. It helped them to influence
exponentially more
marriages through these
outlets than they could
possibly ever have done in
their own clinic
15. The lesson: “Data is a lens, a perspective on
real life that is grounded in something
tangible. Consider”