Analysis of "Data is Worthless if You Don’t Communicate It" by Thomas H. Davenport

1. Data is Worthless if You
Don’t Communicate It
by Thomas H. Davenport

2. “YOUR BIG DATA IS
WORTHLESS IF YOU DON'T
BRING IT INTO THE REAL
WORLD”

3. Data is Worthless if You Don’t Communicate It
2. Most people care only about
results and implications rather than
the statistical methods used. In
such case make those important point
in appendix and instead narrating a
story ,give them what they exactly
want through a vibrant communication
1. The greatest researches
are worthless if you keep
them to yourself without
communicating
3
INSIGHTS

4. Never make the mistake of
assuming that the results
will “speak for themselves.”
it’s not your job to crunch
the numbers, it is your job
to communicate them
4
MANAGERS

5. “
If you can’t explain it simply, you
don’t understand it well enough.
-Albert Einstein
5

6. You don’t need to become a winemaker to become
a wine connoisseur.
Managers do not need to become quant jocks.
To be a better consumer of data, you also have to
be able to tell people what it means
6

7. “
Data are just summaries of
thousands of stories – tell a few
of those stories to help make the
data meaningful.
Chip & Dan Heath,
7

8. 8
To communicate effectively with data, you need to
tell a story with it. While data relies on logic and
reasoning, decisions are often made based on
emotion. Merging logic and emotion can be a
powerful combination to drive action from your
insights.

9. There is a pressing need for
more businesspeople who can
think quantitatively and make
decisions based on data and
analysis, and businesspeople
who can do so will become
increasingly valuable
9

10. 10
THANKS!
SUBARNA N