This presentation is based on an article “ Data is Worthless if You Don’t Communicate It ” by Thomas H. Davenport published under Harvard Business review in year 2013 .

1. Communicating
Data
for impact
by Nishant Kumar

2. Introduction
This presentation is based on an article “ Data is
Worthless if You Don‟t Communicate It ” by
Thomas H. Davenport published under Harvard
Business review in year 2013 . The article is
primarily based upon the usefulness of
communicating data .
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“ If you can’t explain it simply, you don’t understand
it well enough. “

3. What‟s Your Data
Worth?
“ When it Comes to
Analytics, Ignorance Is Not
Bliss “

4. “ What gets measured ,gets
managed. ”
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“ The price of light is less than the cost
of darkness. “
- Peter Drucker

5. Why Value your Data ?
✗ It shows you where you are wasting money.
✗ And it reveals new opportunity for growth .
In most cases, the difference between successful and
unsuccessful marketing is how well you use your
data. It takes extra time and effort to tease the
value out of your analytics, but taking the time to do
so can be worth millions to your business
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7. How to
communicate
Data?

8. Know Your Audience .
To maximize impact, we must first
identify the audiences we want to
address, understand their needs and
level of sophistication around data,
and then provide them with the
appropriate presentation of data.
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9.  Data Consumer
Interested individuals
consume the data. If the
data trigger action, these
individuals may move
into a more active role.
They typically have little
data and domain
expertise.
Know Your Audience .
 Data Actor
Data actors act on and
leverage the data to
drive change. They have
significant clout, staff
and domain knowledge,
but often only limited
time.
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10. Know Your Audience .
Data Promoter
Data promoters leverage data
to create additional value.
They inform, educate or build
businesses around data. Since
they are multiplying the
audience for a given (set of)
datasets, they can play a key
role in influencing Data Actors,
Data Consumers or both and
creating impact with the data.
Data Analyst
Analysts use data to create
deeper understanding, while
informing data actors and
consumers. They have a
deep domain knowledge,
extensive data knowledge,
and will review and
condense large amounts of
data for a given topic.
Data Researcher
Researchers work in the
trenches to collect, analyze,
and synthesize data for the
groups above; they often
perform data collection and
analysis themselves.
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11. Why a manager
need to
communicate
Data ?

12. Real
world is
not a lab
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13.  To understand data, understanding of
context in which data is recorded is
necessary .
 „But real world is not a lab „, so to
make sure you understand the context
of an unfamiliar world is to be
physically present yourself to observe,
internalize, and interpret everything
that is going on.
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14. Maps
Highest sale!!
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Pathetic sales
Better than
previous week
Place with highest online
order, Probable new store
destination!!!!
Improving
numbers .
 Data can predicts fortune for an
organisation.

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P.S ..
Analyze your heart‟s Data carefully, and communicate it properly, this valentine .After all,
“ Data is worthless if not communicated ”

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Thanks!