Political communications aim to communicate messages to the masses through effective mediums. According to Joseph Goebbels, a good idea must be properly presented to win. The message should appeal to the audience's socio-economic class and interests while maintaining consistency with the organization's positioning. Talking heads, channels like newspapers and radio, and networks of influential people can help spread the message. Propaganda techniques like using bandwagons, appealing to emotions, and transferring qualities aim to persuade audiences.
4. Political Propaganda
“Propaganda is aimed at the broad masses. It
speaks the language of the people because it
wants to be understood by the people.”
–Joseph Goebbels
10. Message
Political Organizations need to widen its base by appealing to the most number of
people , but at the same time it must remain consistent with its branding to sustain
credibility and its core base.
Good
Populist Consistency Political
Positioning
16. Network
Officers of Allied Organizations Tap on Rumor and
College-based Newspapers
Fraternities
Gossip Mongers
Influential People
Organization Members
20. Bandwagon
Everybody wants to belong in a group. Nobody
wants to be alone. People naturally gravitate
toward a group of people. Bandwagon
technique cashes in on this need.