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Audience research analysis
1.
2.
3. 20%
70%
10%
1. What clothing would a villain
most likely be wearing?
Suit
Hoodies
Other (state)
25%
65%
0%
10%
2. What clothing would a hero
most likely be wearing?
Casual
Suit
Hoodie
Other
From the research we gathered, we have decided
to make our antagonists wear hoodies.This
costume will make it obvious to the audience the
representation of the characters.
The information we received showed a suit is what a
hero would most likely.The results showed 65% of
people chose a suit so we decided to make our
hero/heroes wear this.
4. 5%
85%
0%
10%
3. What location should be used
for an urban action genre?
Countryside
Rural
City
Other 65%
35%
4. Do you refer an action/thriller
film to be in a compact or open
area?
Compact
Open
A massive 85% said that the location should be in
a rural area. We took this on board and used this
in the title of the film so its obvious to the
audience.
We have decided to use compact and open areas in
our film to have a better variety of shots.
5. 0%
20%
60%
20%
5. Should there be many different
locations in a film trailer?
Zero
One-Three
Four-Seven
Eight+
30%
70%
6. Do you like when too much is
given away in the trailer of a
film?
Yes
No
Our results showed us that people want to see 4-6
different locations in a trailer. So we are going to
film in different locations.
70% of people said they don’t like when the
trailer gives away parts of the film.Therefore we
are going to only give the audience ideas about
what will happen.
6. 80%
20%
7. Is it important for the main
characters in the trailer to stand
out?
Yes
No
75%
25%
8. Has editing got to be used
consistently in a trailer to create a
certain meaning?
Yes
No
80% of people we asked said that they want the main
character to stand out in the trailer.We have decided that
our main characters will be the focus of the trailer to make
it obvious to the audience who the main characters are.
Meaning in the film through editing is important as
we can highlight a vital piece of the film and make it
very noticeable or use editing to hide parts of the
film. 75% of people said we need to create meaning
in the film through editing.
7. 80%
20%
9. Should editing be overused to
create an effect for the trailer?
Yes
No
35%
65%
10. When looking at props, can you
guess the genre of the film?
No
Yes
A huge 80% of people said editing should be
overused, therefore we have decided to make
sure we edit lots of our clips and add transitions
to make it effective.
Most people could guess the genre from the
props used in the film.This helped made us
choose our props wisely so the audience could
easily understand the genre.
8. 62%
38%
11. Can the pace of the transitions
create tension in the trailer?
Yes
No
90%
10%
12. Does the build up of sound in
the background create
suspension and tension in a
trailer?
Yes
No
Our information showed that pace can create
tension in the trailer.This is important as our
genre Is action which strongly relies on tension.
Sound was shown to be very important.We will
use this to build tension and to keep the audience
in suspense.