The document discusses strategies for improving business and developing customer relationships. It proposes mapping out customers based on relation strength and awareness/attention. Key aspects include analyzing product/service needs; developing unique value propositions; creating tangible customer benefits and retention initiatives; and aligning business, functional, and operating strategies with CSR initiatives and customer interactions. Proactive digital media education and continuous improvement programs are also suggested.

1. HOSTILE ORGANIZATION
To IMPROVE BUSINESS
&
To DEVELOP BUSINESS
IN TODAY’S SCENARIO
FEW THOUGHTS
AND
PROPOSITIONS
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2. 10/27/2015 2

3. Customer Relation Strength
CustomerEducation/Awareness&AttentionTO CREATE CUSTOMER RELATION MATRIX
High Medium Low
LowMediumHigh
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4. To Create Customer Development Process
Pivot
Customer
Discovery
Customer
Validation
Customer
Creation
Company
Building
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5. Organization Mapping
To Legislations
&
To Regulations
Threat of New
Entrants
Bargaining
Power of
Buyers
Threat of
Substitute
Products
Bargaining
Power of
Suppliers
Threat of
New
Entrants Rivalry
among existing
Competitors
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6. U V P
(Unique Value Proposition)
Clarity
Relevance
Sense of Urgency
Anxiety
Distraction
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7. Tangible Benefit Ideations
To be Provable
Long Term & Short Term Riders
TO CREATE CUSTOMER GOVERNANCE PLATFORMS
Customer Retention Initiatives
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8. Product Or Service Need Analysis
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9. Premier
plus 10
Business Opportunity Mapping
Mega
Opportunities
Fill in the
blanks
White
spaces
NewExisting
Existing New
Market
Corecompetence
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10. Proactive Thinking & Follow Through
Closed Loop Monitoring Activity
R
E
D
Evaluate Arguments
Recognize Assumptions
Draw Conclusions And Next Action
Closed Loop Monitoring Activity
Critical
Thinking
Process
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11. Edit here
Brainstorm - Most Critical 5 Whys
You can edit here
Edit text here
Yes
No
What is the
abnormal condition ?
Why did this
occur? (1)
Why did this
occur? (2)
Why did this
occur? (3)
Why did this
occur? (4)
Why did this
occur? (5)
Yes
No
Yes
No
Yes
No
Yes
Confirmation
Required Method
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11

12. Strategy-Markings
Corporate
Strategy
Business Strategies
Functional Strategies
Operating Strategies
Two-Way Influence
Two-Way Influence
Two-Way Influence
CSR linked
business initiatives
Solutions linked
customer interactions
Efficiency linked
product and service
management
Operating linked
revenue streams
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13. OVERALL SUMMARY
Adapt customer centric sales strategy
Build and Nourish strong customer retention initiatives
Conduct Legislative & Regulatory Customer Awareness
Programs linked with CSR Initiatives And Derivatives
1
2
3
Proactive digital media educative interactions with customers4
Continuous Improvement Initiatives and Predictive
Maintenance Management Programs5
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14. continued..
Develop Key Accounts & Strategic Accounts
Create Strategic Relationship Agreements with Key Accounts
Develop Futuristic Regulation, Idiot Proof technology
6
7
8
Gain & Maintain customers Trust and Confidence continually9
Create practical value based propositions for long term
and short term, transitive and tangible customer benefits10
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15. continued..
Develop local solutions to global standards
Create and Develop regional presence and feel to customer
Create and Develop collaborative change management
11
12
13
Develop participative and interactive technical forums14
Inspire and Inscribe customer business aspirations15
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16. Any Questions
Feel Free to Contact :
: K N Ramaprasad
: +91 9945452038
: ramaprasad_1973@yahoo.co.in
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17. For Your Valued Time
And Attention
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