Executives in big organisations should put startup-style rigour into selling their ideas internally - making them impossible for the business to turn down

1. PROBLEM
Disruptive ideas often die in big
organisations consumed by
business-as-usual thinking

2. SOLUTION
Pitch like a startup
Successful startups bring together customer insight,
product vision and business analysis into simple narratives
too compelling for investors to turn down

4. Solution Market ValidationProblem
Product Business ModelMarket Size
Competition Competitive AdvantageMarket Adoption

5. SOLUTION
Make it so they can’t say no
Executives in big organisations should put startup-style
rigour into selling their ideas internally - making them
impossible for the business to turn down

6. PITCH LIKE A STARTUP
=
- Business insight
- Customer insight
- Market analysis
- Problem definition
- Opportunity mapping
- Rapid prototyping
- Customer validation
- Business modelling
- Go-to-market plan
- Customer insight
- Product vision
- Prototype
- Business case