Factors for the success of m-commerce

1. -SANDHYA.S(21BCC545)

2. ▪ M-commerce (mobile commerce) is the buying and selling of goods and services
through wireless handheld devices such as smartphones and tablets.
▪ Over time, content delivery through wireless devices has become faster, more
secure and scalable. As a result, mobile commerce has grown rapidly.
▪ Examples of m-commerce include in-app purchasing; mobile banking virtual
marketplace apps, such as the Amazon mobile app; and digital wallets, such as
Apple Pay, Google Pay .

4. The findings indicate that the five factors,
1. Perceived usefulness.
2. Perceived ease of use.
3. Perceived trust.
4. Perceived cost.
5. Perceived privacy.

5. ▪ According to Davis(1989),
▪ “Perceived usefulness of a system is defined as the degree to which individuals
believe that the use of new technology to improve their performance on the task.”
▪ Researchers proposed that perceived usefulness will have a positive influence on
the adoption of m-commerce by the consumers.

6. ▪ Ease of use defined as “the degree to which a person believes that using a
particular system would be free of effort”.
▪ Teo(2001) defined as,
▪ “the degree to which the user expects the use of system to be user friendly”.
▪ Researchers proposed that received ease of use will have a positive influence on
the adoption of e-commerce by the consumers.

7. ▪ The level of trust that a person has in another entity to perform expected activities
without taking advantage.
▪ Perceived trust is a significant concept that affects consumer behaviour and
decides the achievement of the m commerce.
▪ The research proposed that preceived trust of use of m commerce will have a
positive influence on the adoption of m commerce by the consumers.

8. ▪ Perceived cost is the key point in the creation and delivery of m commerce.
▪ The serious concern for the user is a received cost to determine whether to use m-
commerce or not.
▪ The perceived cost of an activity is defined as the unit cost which a consumer
thinks he incurs by undertaking a particular activity.
▪ The preceived cost is supposed to be a significant predictor of the use of m-
commerce.

9. ▪ According to chaffy (2003) define privacy as,
▪ “The right of an individual to control the information held about them by the third
parties”.
▪ The privacy strongly influenced the consumer behaviourial intentions.
▪ The m-commerce enables the individuals to maintain control of their personal
information.
▪ The researcher proposed that received privacy of use will have a positive influence
on the adoption of mcommerce by the consumers.