3. What i s
brandi ng?
What does
i t do?
• Answers the question of “Who are WE?”
• Delivers a statement
• Easily identifiable. Easy to “grasp”
• Confirms your credibility
• Represents the values of the organization
• Elicits emotion
• Keeps Audience in Mind
4. More t han
i mages
- Take a look at these familiar slogans:
• Kid Tested. Mother Approved.
• Maybe She's Born With It.
• Gather 'Round the Good Stuff.
• …. And….
It is messaging.
5. The GSUSA Brand
The Brand Story
Girl Scouts is a loved, iconic brand. Few brands are strong enough to be
identified simply by a color or a shape, but we have both the unique
shade of "Girl Scout green" and the Girl Scout Trefoil. These ensure that
any of our branded items can be readily recognized as belonging to Girl
Scouts. With everything we create, we aim to stay true to our brand and
the values it represents--leadership, sisterhood, and inclusion.
All Girl Scout products, serve to enhance Girl Scouts' brand voice and
mission. These products and their identifying marks continue to speak to
the general public long after an event or project has ended. We need to
be clear and consistent about the messages our products/designs convey
to Girl Scouts, potential Girl Scouts, and non-Girl Scouts.
Everyone in Girl Scouting--including our partners--has a role in protecting
the GS name and marks against unauthorized, inconsistent, and
unlicensed use. Careful presentation of our products/messages
safeguards and strengthens the overall brand.
10. Brandi ng: In
Pri nt
• FONT: Usually Arial, the official GS brand is
Omnes_GirlScouts; Size 14 is GSUSA
recommended size
• Girl Scout logo usually on upper left
• Include the Girl Scout Tropical Florida Logo.
• Feel free to use photos of your own troop! ( with
parent permission, of course)
11. Brandi ng: i n
Vi deos
• Be creative.
• Have fun with it!
• Incorporate a Miami style.
• Spanish (subtitles if possible)
• Include a link to our site!
12. Brandi ng: Soci al
Medi a
• Use the colors
• Include important links, and pictures!
• Invite non-Girl Scouts to join in, when
appropriate
• Use Hashtags
• Example: #GSCTF, #ICWT
#GirlScoutsRock #GIRLScouts
#TroopTuesday
