SOCIAL STORYTELLING: A Workshop on Creating Content for the Social Web

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Social Media Club presents an interactive session, with Snigdha Manchanda Binjola, that’s custom tailored to help writers capitalize on the use of storytelling for content marketing in social media and viral campaigns. Gain hands-on experience and learn the art of crafting captivating content at the hands of an expert social storyteller and web strategist.



opics covered :

1. Why Storytelling in Social Media?

2. Content Marketing and Types of Messaging

3. Conventional Storytelling Vs. Digital Storytelling

4. Case Studies of Successful Storytelling in Social Media

Learning Outcomes:

· Understanding Digital Storytelling and its application in content marketing

· Exploring Content Marketing to design viral Social Media Campaigns

Equip yourself to write for the social web and come away with the essentials of the master storyteller's took-kit; register now!

About the Speaker

Snigdha Manchanda Binjola
Social Storyteller and Social Web Strategist

Snigdha weaves storytelling and narratives in content marketing to deliver innovative Social Media strategies. Her past work includes strategizing digital campaigns for some of the top 50 social media brands In India.

She has been instrumental in setting up a training division from ground up for one of India's popular social media agencies.

Published in: Education, Technology, Business
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  • Advertising is luxury. Content is survival.
  • SOCIAL STORYTELLING: A Workshop on Creating Content for the Social Web

    1. 1. Around The Digital Campfire…<br />Storytelling in social media<br />APPENDIX<br />Snigdha Manchanda Binjola<br />www.about.me/snigdha<br />
    2. 2. Hi, as shared at the SOCIAL MEDIA CLUB, MUMBAI here are some story ideas I promised to share…<br />NOTES FROMstory ninja<br />
    3. 3.
    4. 4. +<br />= ??<br />= 7<br />…and here’s my story<br />
    5. 5. The Seven Basic Story Plots<br />
    6. 6.
    7. 7.
    8. 8.
    9. 9. Identify this famous story?<br />
    10. 10. Hmmm…and did I mention anything about Information Design…or aesthetics?<br />2<br />1<br />3<br />
    11. 11. Embrace Customer Stories<br />Create your own L’Oréal mood boards & win $1500 free shopping<br />Contest may have ended, but new mood boards featuring L’Oréal’s products are created daily.<br />
    12. 12. Indulge in the moment<br />Great stories start by going place where your competition hasn’t been. ..<br />Converse took advantage of low or no competition search keywords by researching Google Zeitgeist and Trends.<br />Built a network of specialized odd-ball sites that ultimately lead back to Converse.com<br />Traffic is cheap, the visitor is entertained and the Converse brand extends it’s reach greatly.<br />
    13. 13. Across Media Platforms<br />Much like pieces of Lego, use mini-stories in different communication platforms to build up whole worlds, like…<br />Of the total content delivered:<br />29% ringtones<br />45% themes<br />26% wallpapers<br />Visitors could play one of the four games to redeem against mobile “Digital Goodies”.<br />Physical Interaction: 45 sec movie clip via Bluetooth. 59% accessibility.<br />
    14. 14. Make it a Game<br />Who doesn’t love a good game of….<br /># @CatchAChoo campaign increased positive mentions about Jimmy Choo online by 40%.<br />Sales of the sneakers in-store increased by 33%.<br /># 1 in 17 people in London were chasing Jimmy Choo around London! <br />There were 111 checks in 4 weeks, 4,ooo mentions on Twitter! It amounted to 4,000 online participants across Facebook, Twitter and Foursquare<br />
    15. 15. What’s interesting is that best story ideas come from most unusual inspirations like…<br />Thought Starters<br />Greeting Cards<br />Yellow Pages<br />Animal Planet<br />Dictionary<br />Quotation Books<br />Cookbooks<br />Lyrics and so on…<br />
    16. 16. COLLABORATIVE STORYTELLING<br />
    17. 17. Story Ideas: Company<br />How did your company start? Think in terms of your firm’s “once upon a time”.<br />What adversities did the company overcome, either in its early days or at some other critical point?<br />What’s a day in the life of your company like?<br />How did your company do something positive to make life better for its community or customers?<br />What did your company do to pitch in for a local problem?<br />Does your firm have a special association with a particular holiday? This doesn’t mean a sales promotion.<br />
    18. 18. Story Ideas: Products <br />How did your products come into being? Is there lore around their creation?<br />How did the company founders start making the products and why? Are there special details that the public doesn’t know?<br />Are there historical events related to your product that are special for  your firm?<br />Are there special myths or legends related to your products that can be adapted for your company?<br />Are there any famous people who are associated with your product? Can you embellish the story?<br />What’s unique about your product that sets it apart from the competition?<br />
    19. 19. Story Ideas: Brand<br />What is your brand’s history? Why is it important? <br />Is your brand associated with any special national or regional events? What are they and why? <br />Has your brand changed over time? Is there a story related to these changes? <br />What is the story behind of your brand’s logo? <br />Does your brand appear in any other cultural context?<br />Is there any lore or traditional stories associated with your brand? Why are they important? <br />Is your brand associated with a cause? If so, what is the story behind this relationship?<br />
    20. 20. Story Ideas: Employees<br />What did your company founders do? What inspired them? <br />Can your employees or customers relate to this history? Have any of your employees done something special for the community? <br />What are your employees like? Can you do a series of employee profiles?<br /> What do your employees do to produce your products? Does this give a human face to your organization? <br />What is the personal story of your senior management? Have they done anything that provides lessons for your customers? <br />Has anyone in your organization done anything heroic? <br />Are any of your employees members associated with a special cause?  If so, what is it and why is it important?<br />
    21. 21. Anything you wanted to know that I didn’t cover?<br />Tell Snigdha and she could connect us again. Find her at www.about.me/snigdha<br />

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