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Using pim to maximize revenue and improve customer satisfaction

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This live webinar shows how Pimcore, an open source PIM (Product Information Management) solution, can be used to quickly update and append your product catalog across all channels, effectively reducing data management costs.

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Using pim to maximize revenue and improve customer satisfaction

  1. 1. #OSSCubeWebinar @OSSCube OSSCube Presents: Using PIM to Maximize Revenue and Improve Customer Satisfaction July 30, 2015
  2. 2. #OSSCubeWebinar @OSSCube How to Use This Webinar • Asking a Question › Enter your questions at any time › Answers will follow the presentation • Recording of Webinar › Available Friday afternoon › We’ll email you the link • Contact us › Info@OSSCube.com
  3. 3. #OSSCubeWebinar @OSSCube Rakesh Kumar OSSCube Vice President of Technology John Bernard OSSCube Executive Vice President of North America Speakers
  4. 4. #OSSCubeWebinar @OSSCube Overview • Why you need PIM (Product Information Management) • Best practices for omnichannel marketing • Why Pimcore excels • Case Study: Gogo Inflight Internet • Question and Answer Session
  5. 5. #OSSCubeWebinar @OSSCube Fun fact It takes an average of 4 weeks to add a new product to your catalog, largely due to the inefficiencies and errors from updating and publishing new item information. *Efficient Consumer Response, 2015
  6. 6. #OSSCubeWebinar @OSSCube The Cost of Inaccuracies lost each year due to supply chain information inefficiencies. $40 Billion of item data in inventory catalogs is incorrect. Each error costs $60-$80 to address. 30% of all invoices have errors and cost $40- $400 to correct. 60% are spent on each SKU to manually cleansing item information. 25 minutes *Efficient Consumer Response, 2015 (3.5% of sales)
  7. 7. #OSSCubeWebinar @OSSCube Omnichannel Marketing Multichannel Ability to interact with your customers across a combination of communication channels Ability to personalize content to your customers across a combination of communication channels from a single, consolidated point. Omnichannel
  8. 8. #OSSCubeWebinar @OSSCube 2. Build Processes to Create Speed & Efficiency 3. Product Information Enrichment 4. Product Marketing Optimization Best Practices for Omnichannel Success 1. Consolidate All Product Information
  9. 9. #OSSCubeWebinar @OSSCube Consolidate All Product Information 1. Establish a centralized PIM solution and processes 2. Access, manage & publish information to multiple channels 3. Create consistency in formatting and description Benefits: Reduces overhead and streamlines processes. MC Private Label Airline 2 Airline 1 Airline 3
  10. 10. #OSSCubeWebinar @OSSCube Best Practices for Omnichannel Success 1. Consolidate All Product Information 3. Product Information Enrichment 4. Product Marketing Optimization 2. Build Processes to Create Speed & Efficiency
  11. 11. #OSSCubeWebinar @OSSCube Build Processes to Create Speed & Efficiency Utilize technologies to expedite tasks Develop plans and workflows Customize processes for your business Benefits: Increase revenue with faster time to market, less time updating, and more accurate inventory and pricing.
  12. 12. #OSSCubeWebinar @OSSCube 3. Product Information Enrichment Best Practices for Omnichannel Success 1. Consolidate All Product Information 4. Product Marketing Optimization 2. Build Processes to Create Speed & Efficiency
  13. 13. #OSSCubeWebinar @OSSCube Product Information Enrichment Benefits: Improve efficiency and flexibility to publish to multiple channels. 1. Write unique, high-quality descriptions 2. Utilize product videos and images 3. Find interactive ways to relate to products
  14. 14. #OSSCubeWebinar @OSSCube 4. Product Marketing Optimization Best Practices for Omnichannel Success 1. Consolidate All Product Information 2. Build Processes to Create Speed & Efficiency 3. Product Information Enrichment
  15. 15. #OSSCubeWebinar @OSSCube Product Marketing Optimization Improve descriptions through A/B testing Customize product information for different market segments SEO Optimized descriptions to increase quality traffic Be more responsive to customer trends Benefits: Increase web traffic; find more qualified shoppers; increase conversion and revenue.
  16. 16. #OSSCubeWebinar @OSSCube Pimcore for Omnichannel PIM • Open source • High Volume • Omnichannel • Build anything • Connect to anything architecture • Extensible platform
  17. 17. #OSSCubeWebinar @OSSCube Highlight: Product Information Management • Flexible master data management (MDM) for creating structured and unstructured product specific attributes • Define your own classes and objects (no need to know the code) • Flexible data models with many different data types • Tight integration of e-commerce, web to print, and web experience management • API integration with existing IT environment
  18. 18. #OSSCubeWebinar @OSSCube Gogo Inflight Internet • Leading global aero-communications service provider with 76% of North America’s connected aircraft.* • Offers in-flight internet, entertainment, text messaging, voice and other services to both commercial and business aviation markets. • Merchandising center is mission critical application. *Gogo internal data, 2015
  19. 19. #OSSCubeWebinar @OSSCube The Problem • Rapidly growing provider of in flight internet service • Legacy vendor controlled merchandising center unable to support growth initiatives • Merchandising center is product catalog used to dynamically publish SKU’s through multiple channels • Limited product offerings and pricing model
  20. 20. #OSSCubeWebinar @OSSCube The Solution OSSCube: • Defined modern architecture using Pimcore as PIM system • New architecture provides (n) scalability for numbers of SKUs and channels • SKUs dynamically published through multiple channels › Price changes depending on flight position to either to Gogo or partner interface • Flexibility for product team to define product offerings based on flight variables and channel • Ability to expand offerings to include entertainment packages or merchandise
  21. 21. #OSSCubeWebinar @OSSCube Solution Architecture Multiple Distribution Channels Partners/vend ors storefront CRM / ERP / CMS PIMCORE API BI TOOLS PIMCORE CONTENT MANAGEMT DIGIT ASSET MANAGEMENT PRODUCT INFORMATION MGMT MARKETING & CAMPAIGN TARGETING & PERSONALIZATION WEB TO PRINT CONTENT PUBLISHING
  22. 22. #OSSCubeWebinar @OSSCube Deployment Architecture
  23. 23. #OSSCubeWebinar @OSSCube Business Value • Faster time to market • Extensibility › Add new product offerings • Open source › Meet unique requirements › Own IP for competitive advantage • Freedom from vendor lock-in • Reduced cost of ownership › No licensing fees • Happy stakeholders , IT can focus on maintaining platform
  24. 24. #OSSCubeWebinar @OSSCube • PIM is essential - Pimcore is the leader for achieving omnichannel success • Solved mission critical problem for Gogo • Pimcore is an extensible platform • What can we do for you? Summary
  25. 25. #OSSCubeWebinar @OSSCube www.OSSCube.com info@OSSCube.com 1-888-967-7282

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