7. The importance of communication in
an organization
Collaboration
Research
Understanding
Trust and
relationship
8. 3 Major Theories of Communication
Giving direction
or commands in
specific way
Focus on gaps.
Every org. is
unique so they
may have different
system of
communication.
Classical theory
Motivation
perspectives
Stereotypes
Human relation
theory 1930
Open System Theory
11. Four ‘T’s for effective communication
Technique
Tone
Timing
12.
13. References
Cheney, G. (2011). Organizational communication in an age of globalization: Issues, reflections,
practices. Long Grove, IL: Waveland Press.
Dainton, Marianne; Elain D. Zellei; et al. (2011). Applying Communication Theory for
Professional Life . Sage Publications. p. 247.
Emory A Griffin, A first look at communication theory. 3rd edition, New York: McGraw-
Hill, 1997
.
Shannon, Claude Elwood (2011) . A Mathematical Theory of Communication . The Bell
System Technical Journal. p. 55.