Brand engagement on social media

1. 1
Name- Raghuvar (pgma2036)
Subject-OBRM
Individual assignment
BRAND COMMUNITY ENGAGEMENT
I have choose Netflix as a brand community because I am loyal customer of Netflix and really
enjoy to watch movies on Netflix. There are many things that I like Netflix rather than other
OTT platforms i.e. recommendations movies. It looks likes, it knows my mood more than me.
So I have joined the brand community and here some of my engagements that helps me real
time information about the movies, which movie is in trending, which movie have to release,
which movie should I watch and feedback from various users etc.
ENGAGEMENT
On December 16, I want to watch the series on Netflix and I have heard more about squid
games series. It is Korean series and also in news. Due to this series a “squid” name crypto
rises to 1000% in 2 days and lastly I was fraud crypto. So I am curious about to watch this
series but firstly I am like to take feedback from the brand community “give the ratings to
squid games” and the feedback that I was received was not good so I have decided to not
see the series that saves my time too much.

2. 2
Money heist engagement
I have listened about money heist is very good so I am curious to see this series I have seen
almost 5 seasons of money heist series but I have take the feedback from the brand
community before saw the movie that was too good and I have received more than 15
comment on my post that all are positive so I have decided to absolutely watch the series at
priority basis. After that I watched the movie and really I am enjoying the movie very much.

3. 3
Web series engagement:
After seeing the money heist web series I also wanted to see one more series on Netflix as
usual I have decided to take feedback from brand community and posted about the
“suggest me some good webseries” and I have received more than 15 comment and more
than 20 series later I am confused what should I see or what not so I have decided to post
pin point question that solved my quiery in better way and I enjoyed that.

4. 4

5. 5
Comment engagement:
Somebody asked about the horror movie in the brand community I saw one of the horror
movie so I suggested him to watch that movie and I liked that movie so much.

6. 6
Information engagement :
In this post I wanted to ask some latest movies which are now released. But no one
suggested me any of the movie.

7. 7