What is Entrepreneurship? Are you looking to startup? Want to know more about entrepreneurship and startups? Check out this presentation.

1. ENTREPRENEURSHIP
& STARTUPS
What is it about?

2. WHAT’S YOUR DEFINITION OF ENTREPRENEURSHIP?
Is it making money?
Is it inventing something?
Is it starting a company?
Is it selling a service or a product?
Take a minute and write down what comes to your mind when you hear
the word entrepreneurship??

3. 1) SOLVING A PROBLEM
◦ Is there a problem you are trying to
solve?
◦ Do others also think this is a
problem to be solved?
◦ How badly do you want to solve
this problem?
◦ Do you have a solution for this
problem?

4. 30 mins delivery
=
• Problem: You go to your favorite pizza restaurant and order a pizza, it takes 30 mins to ready your pizza
– overall you have spent 2 hours to eat your favorite pizza. Do you want to spend 2 hrs every time you
want to eat something.
• Does everyone have this problem: If anyone has to eat outside everyone has to spend similar amounts
of time on non-core activities – getting ready, driving to restaurant, waiting for food, eating and driving
back home.
• What is your solution: An online food delivery solution which delivers food to your home.
• What is your USP: Faster delivery and cost savings, you are now spending time only on waiting for food
& eating.
2. BUILD YOUR USP = UNIQUE SELLING PROPOSITION

5. 3) MINIMUM VIABLE PRODUCT
Once the problem is
identified and solution
is ready, a minimum
viable product has to
be built to gather
interest of consumers.
You have to put
yourself in the shoes of
the customer and see
whether you like the
solution being
proposed.

6. WHAT IS A STARTUP?
◦ A company or project trying to develop a minimum
viable product.
◦ Aim is to grow large and capture the market.
◦ Aim is to scale to a greater audience quickly.
◦ High uncertainty and rate of failure.
◦ Potential to grow big and fast.

8. STARTUP VS SMALL BUSINESS?
Small Business Startup
Business
Model
Customer base, market,
product clear
Evolves over a period
of time
Focus Revenue & Profitability Revenue & Growth
Funding Self funded + bank loan Venture Funded
Initial Capital Low to Moderate High
Risk Moderate High
Market Size Local to Large Very large
Profit Margin High Low to Moderate
Growth Curve Linear Exponential
Small Business Startup
Small Dairy Farm
producing milk
Milk delivery app(Milk
Basket)
Local cab company
with 10 cabs
Cab aggregator(Ola or
Uber
Local restaurant Food delivery
app(Swiggy or Zomato)
Local ticket booking
agent
Online ticketing
(MakeMyTrip)
Local Dhobi Laundry service
providers(WashUp,
Quiclo, PKC Laundries)

9. ◦ What’s the problem you want to solve?
◦ Do you have a solution?
◦ What is USP of your solution?
◦ Research stories of startups and make
short notes on 2 such startups who
embarked on the problem solving journey.

10. THANK YOU