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Dps Analysis

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Dps Analysis

  1. 1. DPS Analysis: First Magazine Kerrang By-line article title Leading text Body text Page number Side bar Drop cap Pull quote caption Slug Anchor
  2. 3. <ul><li>Fans of the existing band, Coheed and Cambria – similar music preferences to Circa Survive </li></ul><ul><li>Target audience – mid-teens to early 30s </li></ul><ul><li>Sold in news agents and food stores – for working/middle class </li></ul>
  3. 4. <ul><li>In formal language – can be understood by the reader </li></ul><ul><li>A lot of evidence shown with quotes and explanations </li></ul><ul><li>Rhetorical question </li></ul>
  4. 5. 3 How is colour used <ul><li>Three main colours used </li></ul><ul><li>All colours connect to the image one way or another </li></ul><ul><li>Mise-en-scene </li></ul>
  5. 6. 4 What style of text font type/colour/size is used? Is it similar to any other pages. What does it say about the image of the magazine and the audience, <ul><li>'Breaking Out' – masthead increases curiosity of the audience </li></ul><ul><li>Leading text, pulling quote, drop cap and side bar – sans serif </li></ul><ul><li>Body text – serif </li></ul><ul><li>Size shows importance of attracting the reader's attention </li></ul>Order of importance when attracting the reader’s attention
  6. 7. 5) How is the double page spread laid out? How much of the pages are taken up by images and how much by text? How does this reflect the audience? What do they value? <ul><li>Laid out in a 'C' shape </li></ul><ul><li>Eye flow: masthead, image, surrounding text </li></ul><ul><li>Image = two thirds of DPS </li></ul><ul><li>Article = one third of DPS </li></ul><ul><li>Values image MORE THAN text </li></ul>
  7. 8. 6) What tone is the magazine using when addressing the reader (as a close friend, a member of an 'in' crowd or an informed intelligent fan - provide evidence <ul><li>Friendly </li></ul><ul><li>Member of and 'in' crowd </li></ul><ul><li>“ and I was like...” </li></ul>
  8. 9. 7) How is the artist/band presented to the audience through the images? You may wish to carry out a textual analysis. <ul><li>Not as hardcore as other bands featured in the magazine </li></ul><ul><li>First impressions </li></ul>
  9. 10. 8) How does the style of the article match the style of the front cover <ul><li>Fonts used – gives out the genre of the magazine and the types of band featured </li></ul><ul><li>Quoted swearing </li></ul><ul><li>Layout: </li></ul><ul><li>Front cover = S shape </li></ul><ul><li>DPS = C shape </li></ul>28 Days Later Arial Black Arial
  10. 11. 9) Does the article demand any prior knowledge? Give examples. <ul><li>No – information about the band is in the side bar </li></ul>Band members information
  11. 13. DPS Analysis: Second Magazine - NME Gutter Drop Cap Leading quote Side Bar Page number Body text Pulling quote By-line White space article title Caption Anchor
  12. 14. <ul><li>Bands featured have a TV show </li></ul><ul><li>Target audience: late teens – mid 20s </li></ul>1) How does the choice of band featured in the article suggest who the target audience will be?
  13. 15. 2) What type of language is used in the article? Give examples of words or phrases which are specific to the style of the magazine
  14. 16. 3) How is colour used?
  15. 17. 4) What style of text (font type/colour/size) is used? Is it similar to any other pages? What does it say about the image of the magazine and the audience?
  16. 18. 5) How is the double page spread laid out? How much of the pages are taken up by images and how much by text? How does this reflect the audience? What do they value?
  17. 19. 6) What tone is the magazine using when addressing the reader (as a close friend, a member of an 'in' crowd or an informed intelligent fan?) - provide evidence
  18. 20. 7) How is the artist/band presented to the audience through the images? You may wish to carry out a textual analysis.
  19. 21. 8) How does the style of the article match the style of the front cover?
  20. 22. 9) Does the article demand any prior knowledge? Give examples.

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