Media scheduling And Advertising Agency

1. Media Scheduling And Advertising
Agencies
• Submitted By: Parminder Kaur

2. Media Scheduling
• DEFINITION:
Media scheduling refers to the pattern of an
advertising which is represented as plots on a
flowchart on a yearly basis

5. Models Of Media Scheduling
• Continuity:
advertisements run at regular and fixed intervals
• Flighting:
also called bursting, advertisements run at
irregular intervals
• Pulsing:
combination of continuity and flighting model.

6. Selection Of Media
• Number of opportunities
• Technical and creative capabilities
• Relationship of advertising to media context
• Status of media
• Value for money

7. Factors affecting media scheduling
• Buyer turnover
• Purchase frequency
• Forgetting rate
• Financial condition of company
• Level of competition

8. ADVERTISING AGENCY
• DEFINITION:
An advertising agency or ad agency is a
service business dedicated to creating,
planning and handling advertising for its
clients.

9. Typical Structure Of Ad Agency

11. Workflow in an ad agency
Briefing stage Creation stage
Production
stage
Post
production
stage

12. Types Of Advertising Agencies
1. Limited-service Advertising Agencies
2. Specialist Advertising Agencies
3. In-house Advertising Agencies
4. Interactive Agencies
5. Search Engine Agencies
6. Social Media Agencies
7. Healthcare Communication Agencies
8. Medical Education Agency

13. Continued…..
1. Limited service ad agency:
limit the amount and kind of service they offer.
2. Specialist ad agency:
agencies that specialize in particular kinds of
advertising.
3. In-house ad agency:
providing advertising services by yourselves at
lower cost

14. 4. Interactive agencies:
agencies that provide specialized advertising
and marketing services for the digital space
5. Search engine agencies:
create media and implement media purchases
6. Social media agencies:
promotes brands on various social platforms

15. 7. Healthcare communication agencies:
specialists in strategic communications and
marketing services for healthcare and life
service industries
8. Medical education agencies:
specialists in creating educational content for
healthcare and life science industries