FA102A assignment 4

1. Rachel GrossUniversal Basic Income
FA102A,
Research and Speculatative
Product/Service Development

2. Rachel GrossUniversal Basic Income
“Supporting universal basic
income is a step in world
progress.”
Assignment One, Research
http://www.kurzweilai.net/letter-from-ray-supporting-universal-basic-income-as-step-in-world-progress

3. Rachel GrossUniversal Basic Income
- A basic income is a means for sharing the
wealth produced by a society to all people,
reducing growing inequalities across the world.
Assignment One, Research
http://www.kurzweilai.net/letter-from-ray-supporting-universal-basic-income-as-step-in-world-progress

4. Rachel GrossUniversal Basic Income
“Basic Income will end
extreme financial poverty.”
Assignment One, Research
http://www.kurzweilai.net/letter-from-ray-supporting-universal-basic-income-as-step-in-world-progress

5. Rachel GrossUniversal Basic Income
“We should have a society that measures progress not just by
economic metrics, but by how many of us have a role we find
meaningful. We should explore ideas like universal basic income —
to give everyone a cushion to try new things.” – Mark Zuckerberg
Assignment One, Research
http://www.kurzweilai.net/letter-from-ray-supporting-universal-basic-income-as-step-in-world-progress

6. Rachel GrossUniversal Basic Income
Universal Basic Income
• Equal opportunities
• Leigh way for growth
• Provides a safety net
Assignment One, Future Product or Service

7. Rachel GrossUniversal Basic Income
Assignment Two, Source for Brand Character Words
U2

8. Rachel GrossUniversal Basic Income
Assignment Two, Naming Process
This product/service is meant to support people with a basic
income. For a name, I wanted to focus on equality.
Some ideas were:
UBI Payment
Basic Income Payment
Equality Pay
Equa-Pay

9. Rachel GrossUniversal Basic Income
Assignment Two, Final Product/Service name
Universal Basic Income is the concept that everyone should
receive a minimum income. In theory, this will help equal out
the wage gap, which is why I chose “Equa-Pay.”

10. Rachel GrossUniversal Basic Income
Assignment Two, Brand Character Diagram Sketch

11. Rachel GrossUniversal Basic Income
Assignment Two, Brand Character Diagram

12. Rachel GrossUniversal Basic Income
Assignment Three, Logotype Research, Word From Diagram
Compassionate

13. Rachel GrossUniversal Basic Income
Assignment Three, Logotype Research
https://www.unitedway.org/ https://www.cancer.org/ https://www.salvationarmy.org/
http://www.goodwill.org/ https://www.rmhc.org/home

14. Rachel GrossUniversal Basic Income
Assignment Three, Finished Logotype
Equa
Pay

15. Rachel GrossUniversal Basic Income
Assignment Three, Social Media Branding, Research
RVCA
https://www.facebook.com/pg/rvca/about/?ref=page_internal
Sephora
https://www.facebook.com/pg/sephora/about/?ref=page_intern
al
Samsung
https://www.facebook.com/pg/SamsungUS/about/?ref=page_in
ternal

16. Rachel GrossUniversal Basic Income
Assignment Three, Social Media Branding, Facebook Pages

17. Rachel GrossUniversal Basic Income
Assignment Three, Social Media Branding, Facebook Pages

18. Rachel GrossUniversal Basic Income
Assignment Three, Social Media Branding, Creating Community
• Facebook Messenger/text

19. Rachel GrossUniversal Basic Income
Assignment Three, Social Media Branding, Creating Community
• Facebook post

20. Rachel GrossUniversal Basic Income
Assignment Three, Social Media Branding, Research Quotes
“Researchers have recognized the utility of Facebook as a novel
tool to observe behavior in a naturalistic setting, test
hypotheses, and recruit participants.”
- A Review of Facebook Research in the Social Sciences
Robert E. Wilson, Samuel D. Gosling, Lindsay T. Graham,
First Published May 16, 2012

21. Rachel GrossUniversal Basic Income
Assignment Three, Social Media Branding, Research Quotes
“Most libraries are using their Facebook page for marketing and
creating awareness of library services to their users.”
-Do you Facebook? Usage and applications of Facebook page among academic libraries in Malaysia
A.R. Riza Ayu & A. Abrizah
Pages 239-249 | Published online: 16 Dec 2013

22. Rachel GrossUniversal Basic Income
Assignment Three, Social Media Branding, Research Quotes
“The Internet provides a unique opportunity for scientists to be
in direct contact with the public in order to promote citizens'
scientific literacy.”
-Can Facebook be used to increase scientific literacy? A case study of the Monterey Bay Aquarium Research
Institute Facebook page and ocean literacy
G.Fauville, S.Dupont, S.Von Thun, J.Lundin