LIVN hair studio and beauty salon

1. Ahmed Hamad Hilal Mansoor (11502593)
Roshan Lal Kumawat (11508520)
Chilakala Rasagna (11505804)
Addanki Raviteja (11504749)
Guntupalli Phanindra Babu (11504176)
Presented By:

2. Index
1. Mission Statement
2. Vision Statement
3. Market Research
4. Hair Trend
5. Product Services
6. Key To Success
7. Product and Service Strategy
8. Pricing Strategy
9. Advertising Strategy
10.Service Recovery Model
11.Hygeine and Enhancing Factors

3. 1. Mission Statement
•To supply services and products that
enhance our client's physical
apperance and mental relexation.

4. 2. Vision Statement
To create a harmonious, productive, and
profitable salon environment, expend the
business worldwide, supplying the community
with a retail centre and separate men's and
women's salons.

5. 3. Market Research
• Services provided by other vendors inside and the campus was not
satisfactory to the students as well as professors.
• Services are not good as compared to high prices.
• Too much rush
• Unhygienic

6. 4. Hair Trend

7. 5. Products and Services
• Hair: Cuts, Relexers, Perms, Color, Curling, Shampoo, Conditioning,
Reconstructing, Weaving, Waving
• Nails: Manicures, Pedicures, Polish, Sculptures
• Skin Care: European facial, Body Waxing, Massage

10. 6. Key to Success
• Location
• Environment
• Convenience
• Reputation

11. 7. Product and Service Strategy
1. Increase quality of service: Discuss with the customer and identify
what they need. Read and use new fashion magazine to understand the
current trend and fashion.
2. Flexibility of new services: Read books regarding beauty cultural
field. Get experience to provide good services.
3. Training in foreign institutions: Get knowledge and training of latest
beauty and fashion in the market. Enhance knowledge to use latest
technology.

12. 8. Pricing Strategy
1. Objective of Pricing:
I. to Survival and maximizing the sale at seasonal and non- seasonal time
2. Suitable Pricing Strategy:
I. Competitive pricing strategy
II. Pricing adjusting strategy
• eg. Promotional pricing

13. Attractive prices
• Gents Hair Cut, Hair Wash 100
• Gents Hair Styling 100
• Ladies Hair Cut, Hair Wash 200
• Ladies Hair Styling 200
• Hair Wash, Hair Spa 500
• Hair Dryer 500
• Manicure, Hands Scrubbing 150
• Pedicure, Foot Scrubbing 250
• Bleach 100
• Fruit Cleanup 200

14. Contd...
• Discount: Discount given to some loyal customers
• Hair Cut – 5%
• Facial- 3%
• Competitor lower prices:
• Provides additional discount on some special occasions.
• Make Discount to regular customer

15. 9. Advertising Strategy
• Public Relation:
• Build a good relationship with customers
• Always have a friendly chat with customer before and while providing the
service.
• Promotional Program:
• Beauty cultural exhibition
• Beauty cultural contest
• Social media sites
• Print ad’s
• Being sponsor to other activities

16. 10. Service Recovery Model
Service
Encounter
Failure
Train employees to handle
customer ego effectively
Offer alternative solution to
customer grievance
Offer price discount/ Free
service/ Membership upgrade
Cultivate a culture learning from mistakes
Deliver services as per customer
requirement
Train and educate employees to
understand the customer requirement
Increased
customer’s
satisfaction

17. 11. Hygiene and Enhancing Factor
• Hygiene Factor:
• Entertainment
• Cleanliness
• Employees in uniform
• Enhancing Factor
• Air conditioning, sale of hair care products
• Demonstrations and free trails of products
• hair care consultations on every weekend by renowned stylists in the region.