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1. Business industry selected: Hair salon
2. Royce Hair Salon Located in Oakland Commercial Centre, Seremban. Founded in 2012 by Mr. Royce. Name: Royce Hair Saloon Only one branch as of today.
3. SERVICES OFFERED BY ROYCE HAIR SALON: Haircut Hairwash Hair treatment Highlighting Coloring
4. Daily number of customers 8-20 Number of employees: 2
5. Basic Information About the Owner: Royce is an Indian orphan who is raised by a Chinese family. Jalan Haruan of the Oakland Commercial Centre in the new town of Seremban, which is called Seremban 2 He only speaks Mandarin and Cantonese. His dream was to become a professional hairstylist and start up his own hair salon one day.
6. ReStyle Hair Salon Located in Syopz Mall in Taylor’s University Lakeside Campus. Part of the A Cut Above Group. Founded by Winnie Loo, award-winning hairstylist and chairwoman of A Cut Above Group. Established in 2009. There are three other branches that are located in 1 Mont’Kiara, Tesco Mutiara Damansara and Sunway Pyramid.
7. Services Provided by ReStyle Hair Salon Haircut Hairwash Hair treatment Perming Highlighting Coloring Brazilian Keratin Treatment Shampooing and Blowdry
8. Motive of Opening The Hair Salon To target students and hostel residents to buy the hairstyling services because of its convenience.
9. Daily Number of Customers: 15 (On Average) Number of Employees: 2
10. Comparative Analysis of the Businesses’ Competitive Traits
11. 10 Main Competitors: - Impress Hair Salon - Kenji Hair Salon - Domnik Hair Salon 8 Main competitors: - Spazio Hair Salon - Hair Fonts - APT Hair Salon Number of Competitors
12. Brief Bios of Top 3 Competitors 1. Impress Hair Salon • Located in Kemayan Square. • Established much earlier than Royce Hair Salon. 1. Spazio Hair Salon • Located in SS15, Subang Jaya • Established in 2010. 2. Kenji Hair Salon • Located in Biz Avenue. • Relatively reputable because of its location. • Offers promotion of their services in Groupon MY. 2. Hair Fonts • Located in Sunway Pyramid. • Groupon has many deals with Hair Fonts in which customers can purchase them at a cheaper price. 3. Domnik Hair Salon • Located inside of Terminal One Shopping Centre. • It is one of the few hair salons inside the mall. • Offers quick haircut. 3. APT Hair Salon • Located in Sunway Pyramid • Consists of well-trained hairstylist. • Provides professional hairstyling courses.
13. Strategies Used to Compete With Competitors Strategy 1: Pricing • Cheap pricing - Only RM 20 for a standard haircut for both male and female. • Affordable pricing. • Student pricing. • Various packages at a cheaper price as compared to buying the service sseparately
14. Strategies Used to Compete With Competitors Strategy 2: Service and Product Variety • Offers all services that a standard hair salon has. • Have various hair care prod