The document provides a history of American advertising from the 18th century to present day. It discusses the growth and organization of the advertising industry in the US. Key topics covered include the first newspaper advertisements in the 1700s, the rise of advertising agencies in the 1800s, employment trends and occupations within the industry, and important events and technological developments that shaped advertising over time, including radio, television, and the internet.

1. A look into the history of American Advertising By: Robert Scarano

7. Occupations in Advertising Table 1. Employment of wage and salary workers in advertising and public relations services by occupation, 2006 and projected change, 2006-2016. (Employment in thousands)

8. Occupations in Advertising

21. Mediums of Advertising: The average American is bombarded with 5,000 advertisements in one day. There are several different types of advertising. Each type is unique in it’s own way. Each form reaches out to it’s desired audience in a different way. Over the years, advertising has become more direct and more targeted with the use of the internet. More detailed information regarding each medium can be found on the advertising timeline found earlier in the presentation.