Webinar driving traffic through fb app [read-only]

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Webinar driving traffic through fb app [read-only]

  1. 1. Driving Traffic using Open Graph AppsA non-technical introduction to a technical subject
  2. 2. Agenda• Inspiration – Why you should listen to me• Moving Parts of a Facebook Application• Building the Viral Loop• Peace, Happiness; and Traffic, of course
  3. 3. Traffic for Platforms Inspiration• Socialcam’s traffic from FB jumped from 2M active users to 40M active users in 2 weeks flat – Viddy, Socialcam’s competitor, grew from 8M to 36M during the same period.• Pinterest’s traffic from Facebook peaked at 14M monthly active users in March 2012.
  4. 4. A few more Traffic Examples Inspiration• Howzat Cricket has close to 1M monthly active users from Facebook.• Budweiser’s Paint Your Face Application was used by 2.7M people during World Cup Soccer 2010.
  5. 5. Who Am I? Inspiration• A techie for last 14 years.• Was part of architecture team at Yahoo! Community Platforms.• Built a Social Networking Platform from scratch.• Handle the intersection of Marketing & Technology at DigitalVidya.• Id is manasgarg on Twitter, Facebook & LinkedIn.
  6. 6. Agenda• Inspiration – Why you should listen to me• Moving Parts of a Facebook Application• Building the Viral Loop• Peace, Happiness; and Traffic, of course
  7. 7. Open Graph Toolset Moving Parts
  8. 8. What’s a Facebook Application? Moving Parts Facebook
  9. 9. What’s a Facebook Application? Moving Parts Facebook
  10. 10. What’s a Facebook Application? Moving Parts Facebook
  11. 11. Parts of a Facebook Application Moving Parts
  12. 12. How does the Interaction Happen?
  13. 13. Facebook User on Your Website Moving Parts Facebook
  14. 14. Automated Interaction Moving Parts Facebook
  15. 15. ExampleMoving Parts
  16. 16. How People Interact with Your App? Moving Parts Facebook
  17. 17. Facebook Page Tab Moving Parts
  18. 18. Facebook Canvas Page Moving Parts
  19. 19. Agenda• Inspiration – Why you should listen to me• Moving Parts of a Facebook Application• Building the Viral Loop• Peace, Happiness; and Traffic, of course
  20. 20. Open Graph Verb & Noun Viral Loop
  21. 21. The User Permission Viral Loop
  22. 22. The User Activity Viral Loop
  23. 23. Activity on User’s Timeline Viral Loop
  24. 24. Activity Summary on Timeline Viral Loop
  25. 25. The User Permission Viral Loop
  26. 26. The User Activity Viral Loop
  27. 27. Activity on User’s Timeline Viral Loop
  28. 28. Rule #1 of Publishing Activity Don’t make a person look stupid in front of his/her peers.
  29. 29. Rule #2 of Publishing Activity Provide a Compelling Reason for Activity Viewers to Click on the Activity.
  30. 30. Agenda• Inspiration – Why you should listen to me• Moving Parts of a Facebook Application• Building the Viral Loop• Peace, Happiness; and Traffic, of course
  31. 31. Hurray!Online Advanced Facebook Marketing Course Starts on Oct 20thBuild Brand | Generate Leads | Acquire Customers

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