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What is Viral Marketing?

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Presentation for Marketing Analysis class.

Published in: Business, News & Politics
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What is Viral Marketing?

  1. 1. Viral Marketing September 2008 COMM363 - Team Bolto
  2. 2. What is it?
  3. 3. “ ” Dr. Ralph F. Wilson The Six Principles of Viral Marketing Any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.
  4. 4. Viral Marketing is A.K.A.
  5. 5. Word of Mouth
  6. 6. Creating Buzz
  7. 7. Leveraging the Media
  8. 8. There are… 6 Main elements to viral marketing.
  9. 9. 1. Free product or service.
  10. 10. 2. Easy to transfer
  11. 11. 3. Quickly scalable from small to large
  12. 12. 4. Exploits common motivations and behaviours
  13. 13. 5. Uses existing networks
  14. 14. 6. Takes advantage of resources
  15. 15. In short, Viral Marketing can be very effective …
  16. 16. And you can save money too.
  17. 17. Have a Great Day!

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