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Viral marketing

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Viral marketing

  1. 1. Viral Marketing 20118001 Pham Vu Hang Giang
  2. 2. Contents• What is Viral marketing?• How does it work ?• Advantages and Disadvantages of Viral Marketing
  3. 3. What is Viral Marketing ?• Refers to marketing techniques that use pre- existing social networksto produce increases in brand awareness, through self- replicating viral processes• Marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily
  4. 4. What is Viral Marketing ? A promotional method that is of the customers, by customers, and for customers “Like viruses, take advantage of the rapidmultiplication to explode the message to thousands – or even to millions”
  5. 5. How does it work ?
  6. 6. Advantages of Viral Marketing • Cheap and low cost • Extensive reach • High credibility • High efficiency
  7. 7. Disadvantages of Viral Marketing• Brand Dilution• Association with unknown groups• Avoid making purely financial-based offer• Large-scale spam issues
  8. 8. References• Wikipedia:http://en.wikipedia.org/wiki/Viral_marketing• Viral Marketing Blog:http://viralmarketing4290.blogspot.com• David Meerman Scot, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, 3ed (2011)
  9. 9. Thank you!

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