PRINCIPLES OF SPEECH WRITING

1. Oral Communication in Context (11)

3. I. Introduction
A. Attention-getter (A question, a maxim or proverb, a startling
statement, a story, a narrative, a joke, visual aids, among
others.)
B. Preview
II. Body (Discussion)
A. Topic Idea
B. Sequential arrangement of support ideas
C. Supporting details (Illustrated examples, figures and other
data can be included here.)
III. Conclusion
A. Summary statement of the Introduction and Body/Discussion
or main points
B. Repeat a story, a quotation, a series of questions used in the
introduction differently or with a twist.
C. A closer, a call to action, or a memorable statement that will
leave a mark in the minds of the audience.

4. • CHOOSING THE TOPIC
• DETERMINING THE SPEECH
PURPOSE
• GATHERING THE MATERIAL
• OUTLINING YOUR SPEECH
• CHOOSING AN ORGANIZATION
PATTERN

5. • Speakers are given the freedom to
choose what topics they want to talk
about, but must consider their
audience's knowledge and interest.
• They also need to be prepared for the
demands of the occasion and the time
allotted for their speech at a
conference or other public event.

6. • Defining the purpose is very important
in writing a speech.
• If you are the speaker, what is it that
you would like the audience to learn or
get from your speech?
• Are you capable of giving what they
need or do you think another person
should give it to them? Are you
interested in your own speech?

7. • There are so many sources where you
can get your materials from – the
library, the internet, from other people
and from yourself.
• If you are the speaker and have a vast
knowledge and experience about the
topic, consider yourself as your own
resource. But it would not hurt likewise, if
you consider other resources already
mentioned.

8. • Others see outlining as a waste of time
or time consuming, but what they do
not realize is that the outline will make
their writing a lot easier.
• An outline helps the speaker to arrange
his ideas logically and helps in
ensuring unity and coherence in his or
her materials.

9. TIME ORDER PATTERN OR
CHRONOLOGICAL PATTERN
SPATIAL PATTERN
TOPICAL PATTERN

10. • Organizing according to time.
• Beginning to end structure. These
speeches are presented as their
topic appears in time.
• A variation of this pattern makes
use of the "past-present-future" or
"before-during-after" segments.
I. Major Heading
A. 1962-1970
1. Significant Event #1
2. Significant Event #2
B. 1971-1980
1. Significant Event #1
2. Significant Event #2
C. 1981-1990
1. Significant Event #1
2. Significant Event #2
II. Major Heading
A. 1991-2000
1. Significant Event #1
2. Significant Event #2

12. • Organizing according to the area
the topic appears in space.
• Spatial patterns organize the
speech according to how the topic
actually exists in space.
I. Manila
1. Intramuros
2. MOA
II. Makati
1. Ayala Museum
2. Power Plant Mall
III. Quezon City
1. Art in Island
2. Tiendesitas

14. • Organizing by types or categories.
• This type of organization happens
when speakers take their main
topic and decide what 3 main
subtopics* are the most important
to discuss.
I. History of the Place
A. Pre-war
B. Post War
II. Visitors of the Place
A. Locals
B. Tourists
III. Business in the Area
A. Banks
B. Malls
C. Restaurants

16. In writing the Introduction, the
following openers may be
used.
• A startling statement
• An amazing fact
• A thought provoking
rhetorical question
• A famous proverb or
maxim
• An interesting anecdote or
story
• A definition of an expert in
the field
• A controversial statement
• A well-proven statistic
• An example
• A statement by a well-
known person
• A humor

17. The Body ...
• Heart of the speech and
contains the bulk of the
information.
• This is part should be
clearly organized to make
sure that the audience
understands every point
you make.
• You may have two to five
main points. Having just
one main point may result
to a very short speech or
the opposite - too
complex speech.

18. The Conclusion should be
brief and be ended with a
high note.
• If you begin your
Introduction with a bang,
end your Conclusion with
a slam dunk.
• It should leave the
audience something to
think about, making the
last words linger in their
minds for long.
• you may challenge your
audience to apply what
you have told them in your
speech and make them
act.

19. Speakers are given the
freedom to choose the
topic
Write down all the
advantages

21. • Outlining a speech helps maintain a logical flow of material.
• Asking a question is a way of getting the attention of the
audience.
• A story about a personal experience can be used to begin a
speech.
• A topic that interests both the speaker and the listener is
important in writing the speech.
• Humor can be included in a speech.

22. “Unrealistic beauty standards are a plague to today’s
society. Women look around and see expectations of what
to look like everywhere around them. This can lead to
mental health issues and other issues. It can also cause
women to try to change themselves to fit society’s image.” -
Elizabeth Hahn, Entertainment Editor, 2019
• Write a speech outline about today’s beauty standard in
the Philippines. Use one piece of yellow pad.
• Please be guided by the given criteria for making your
speech outline: Content – 8pts., Organization - 4pts.,
Neatness – 3pts.

23. I hope you can get helpful
knowledge from this presentation.
Good luck!