How to get social media working withemail and how to get email working with                social
It’s all about the top lipPlease donate here: http://mobro.co/marcsgotatash
It isn’t about Pure360Cue splash of relevant logos
And it isn’t about me@marcmunierCM of @pure360Talks a lot about:• email• digital marketingOccasionally dresses up as smurf.
Social and email togetherDriving social interactions through emailDriving email interactions through socialSomail
Social in email was AMAZINGInsert these simple logos ===And you’ll increase traffic to these sites by 1000%*             ...
Driving social interactions
People try and do too much
Not so great
Textbook example
Simple LinkedIn ExampleThe principle is the same
TakeawaysEmail is FANTASTIC at driving social interactionsBUTJust sticking a logo on your standard email will not workAs w...
Social and email togetherDriving social interactions through emailDriving email interactions through socialSomail
Driving email interactions via Twitter
Driving social interactions via FB
UKF Drum & Bass – affective sign up                        • 51.5% open rate                        from contacts who     ...
innocent drinks
FacebookEmail Signup is ok……But the future is the register button:
Social and email togetherDriving social interactions through emailDriving email interactions through socialSomail
The mashupThere are some general rules we can follow:Twitter:• Keep it shortFacebook:• Make it sharableLinkedIn• Relevancy...
What to do with all that data?Personalised campaigns using what you know:Instead of “share this”Try “click to share with y...
Go one step further
Quick note on video in emailhttp://bit.ly/4SQINFOOk so the email is too long& doesn’t have an external view   linkBut:Exce...
So what did we cover• Focus on driving social interactions• Use social to draw people into email• Email and Social work re...
Thanks for listening......I can’t wait to hear all your questions!                                              @marcmunie...
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How to get social media working with email and how to get email working with social

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  • We love social – it works !
  • Add this. Share this, tell your friends about this, it’s just so DULL now, even worse it’s now invisible
  • Everyone should be promoting email subscription via their social channels.
  • Massive benefits…No need to fill out form – will be pre-populated with basic informaionShows friends who have done the sameCan ask for more informationGet DOB, # of friends as standard.
  • What can we learn from social interactions that we can use in email marketing
  • Also talk about video in email – show map.
  • How to get social media working with email and how to get email working with social

    1. 1. How to get social media working withemail and how to get email working with social
    2. 2. It’s all about the top lipPlease donate here: http://mobro.co/marcsgotatash
    3. 3. It isn’t about Pure360Cue splash of relevant logos
    4. 4. And it isn’t about me@marcmunierCM of @pure360Talks a lot about:• email• digital marketingOccasionally dresses up as smurf.
    5. 5. Social and email togetherDriving social interactions through emailDriving email interactions through socialSomail
    6. 6. Social in email was AMAZINGInsert these simple logos ===And you’ll increase traffic to these sites by 1000%* *according to a 2009 Marketing Sherpa report.
    7. 7. Driving social interactions
    8. 8. People try and do too much
    9. 9. Not so great
    10. 10. Textbook example
    11. 11. Simple LinkedIn ExampleThe principle is the same
    12. 12. TakeawaysEmail is FANTASTIC at driving social interactionsBUTJust sticking a logo on your standard email will not workAs with any aspect of marketing – focus onone thing at a time.
    13. 13. Social and email togetherDriving social interactions through emailDriving email interactions through socialSomail
    14. 14. Driving email interactions via Twitter
    15. 15. Driving social interactions via FB
    16. 16. UKF Drum & Bass – affective sign up • 51.5% open rate from contacts who signed up via Facebook • 38% click through
    17. 17. innocent drinks
    18. 18. FacebookEmail Signup is ok……But the future is the register button:
    19. 19. Social and email togetherDriving social interactions through emailDriving email interactions through socialSomail
    20. 20. The mashupThere are some general rules we can follow:Twitter:• Keep it shortFacebook:• Make it sharableLinkedIn• Relevancy is king
    21. 21. What to do with all that data?Personalised campaigns using what you know:Instead of “share this”Try “click to share with your 540 friends”Campaigns based on:
    22. 22. Go one step further
    23. 23. Quick note on video in emailhttp://bit.ly/4SQINFOOk so the email is too long& doesn’t have an external view linkBut:Excellent use of video without the drawbacks.
    24. 24. So what did we cover• Focus on driving social interactions• Use social to draw people into email• Email and Social work really really well!
    25. 25. Thanks for listening......I can’t wait to hear all your questions! @marcmunier marc.munier@pure360.com

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