This document discusses how to integrate social media and email marketing. It recommends driving social interactions through email by including relevant social media logos and content. It also recommends driving email interactions through social media by including email signup calls to action. The key takeaways are that email is effective at driving social interactions when done properly, and focusing efforts on one channel at a time is important.

1. How to get social media working with
email and how to get email working with
social

2. It’s all about the top lip
Please donate here: http://mobro.co/marcsgotatash

3. It isn’t about Pure360
Cue splash of relevant logos

4. And it isn’t about me
@marcmunier
CM of @pure360
Talks a lot about:
• email
• digital marketing
Occasionally dresses up as smurf.

5. Social and email together
Driving social interactions through email
Driving email interactions through social
Somail

6. Social in email was AMAZING
Insert these simple logos ===
And you’ll increase traffic to these sites by 1000%*
*according to a 2009 Marketing Sherpa report.

7. Driving social interactions

8. People try and do too much

9. Not so great

10. Textbook example

11. Simple LinkedIn Example
The principle is the same

12. Takeaways
Email is FANTASTIC at driving social interactions
BUT
Just sticking a logo on your standard email will not work
As with any aspect of marketing – focus on
one thing at a time.

13. Social and email together
Driving social interactions through email
Driving email interactions through social
Somail

14. Driving email interactions via Twitter

15. Driving social interactions via FB

16. UKF Drum & Bass – affective sign up
• 51.5% open rate
from contacts who
signed up via
Facebook
• 38% click through

17. innocent drinks

18. Facebook
Email Signup is ok……
But the future is the register button:

19. Social and email together
Driving social interactions through email
Driving email interactions through social
Somail

20. The mashup
There are some general rules we can follow:
Twitter:
• Keep it short
Facebook:
• Make it sharable
LinkedIn
• Relevancy is king

21. What to do with all that data?
Personalised campaigns using what you know:
Instead of “share this”
Try “click to share with your 540 friends”
Campaigns based on:

22. Go one step further

23. Quick note on video in email
http://bit.ly/4SQINFO
Ok so the email is too long
& doesn’t have an external view
link
But:
Excellent use of video without
the drawbacks.

24. So what did we cover
• Focus on driving social interactions
• Use social to draw people into email
• Email and Social work really really well!

25. Thanks for listening...
...I can’t wait to hear all your questions!
@marcmunier
marc.munier@pure360.com