Using Email In A Social & Mobile World

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  • Consider the size of buttons the image resolution what pixel width
  • Biggest impact is how they read your email – enormous shift to mobile and tablet devices. Recent seatwave campaign – we regularly see 50% plus for smartphones
  • You may not know much about the email address but if you know which device they opened their email on you can do some very specific.
  • Android 71% more likely to have never left the country 12% more likely to have petsIphone67% more likely to have a household income in excess of $200k27% more likely to live in a city
  • You can now run a fully android optimised campaign to this segment giving them a great offer to become customers.
  • PROGRESSIVE DISCLOSURE
  • Some interruptions you should pay attention to.SMSIT takes an average of 27 hours for some one to report a wallet missing – a phone only 68 minutes! It takes 90 minutes for the average person to respond to an email, but only 90 seconds for them to respond to an SMS
  • IT takes an average of 27 hours for some one to report a wallet missing – a phone only 68 minutes! It takes 90 minutes for the average person to respond to an email, but only 90 seconds for them to respond to an SMS
  • We love social – it works !
  • Everyone should be promoting email subscription via their social channels.
  • Massive benefits…No need to fill out form – will be pre-populated with basic informaionShows friends who have done the sameCan ask for more informationGet DOB, # of friends as standard.
  • What can we leanr from social interactions that we can use in email marketing
  • Using Email In A Social & Mobile World

    1. 1. Using email marketing in a mobile and social world And what you can do today to make the most of it
    2. 2. The Pure360 causeWe specialise in helping organisations get the best results from their email marketing.We work with brands like The FT, Virgin, Innocent Drinks and over 1000 other organisations.You won’t find a team more passionate about improving results together.Our customers stay with us through choice not contract, they tell their friends about us but never their competitors!
    3. 3. The momentum is buildingThe number of smartphones sold now exceeds the number of PC’s
    4. 4. Incredible stats25% of consumers research online before buying offline
    5. 5. Incredible stats II89% of mobile purchases are on iPads!
    6. 6. 1# Design for mobile Consider: • Pixel width • Size of buttons • Size of images • Fewer call to
    7. 7. Some live examples Basic Better Best
    8. 8. Loads of new data 2012Name Plus:Age DeviceGender Social ConnectednessAddress When they shopABC? How they like to shop& stuffHow to use these new attributes
    9. 9. Device impact
    10. 10. Dynamic campaigns
    11. 11. That’s all very basic stuff...http://bit.ly/hunchinfo
    12. 12. The sweet spot Great Android customers users
    13. 13. When and where - MATTERS More in depth content to keep you entertainedQuick easily digestible content
    14. 14. More advanced techniques• https://bitly.com/design4mobile
    15. 15. Mobile email• Mobile is driving more and more revenue – we as marketers need to start marketing differently to take advantage of this trend• Track what device people are using – the send them content optimised for their device but also what you can infer from their device• Design for mobile – loads of resources available• Consider what “mode” they will be in when they get your email, wanting a full story or just a snapshot?
    16. 16. Mobile mobileInteractive time
    17. 17. Getting digital isn’t hard
    18. 18. Social and email togetherDriving social interactions through emailDriving email interactions through socialSomail
    19. 19. People try and do too much
    20. 20. Don’t just add a social icon
    21. 21. Textbook example
    22. 22. Simple LinkedIn exampleThe principle is the same, stand out by sending somethingdifferent and relevant.
    23. 23. Social and email togetherDriving social interactions through emailDriving email interactions through socialSomail
    24. 24. Driving email interactions via socialDon’t askwith novalue Give them a reason
    25. 25. Leverage those social relationships
    26. 26. Social and email togetherDriving social interactions through emailDriving email interactions through socialSomail
    27. 27. The mashupThere are some general rules we can follow:Twitter:• Keep it shortFacebook:• Make it sharableLinkedIn• Relevancy is king
    28. 28. What to do with all that data?Personalised campaigns using what you know:Instead of “share this”Try “click to share with your 540 friends”Campaigns based on:
    29. 29. So what did we coverMobile Design for it Use device information Consider the time – it’s really important SMS – use it digitallySocial Focus on driving social interactions Use social to draw people into email Email and Social work really really well!
    30. 30. Thanks for listeningFor more follow me on twitter or for specifics drop me an email @marcmunier marc.munier@pure360.com Or come to our stand E8110 – look out for the smiley people :)

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