Marc Munier - Using Email Marketing in a Mobile & Social World

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Marc Munier - Using Email Marketing in a Mobile & Social World

  1. 1. Using email marketing in a mobile and social world And what you can do today to make the most of it
  2. 2. The Pure360 cause We specialise in helping organisations get the best results from their email marketing. We work with brands like The FT, Virgin, Innocent Drinks and over 1000 other organisations. You won’t find a team more passionate about improving results together. Our customers stay with us through choice not contract, they tell their friends about us but never their competitors!
  3. 3. Fact overload!
  4. 4. Mobile – Smart Techniques
  5. 5. Basic Better Best
  6. 6.  Watch out for length “trust earning text” Get to the point quick! Especially call to actions Pixel widths can really catch you out
  7. 7. Use CSS to get responsive or just be smart!
  8. 8. Key takeaways• Simple pixel width changes have big impact• With investment in mobile templates up front you can get really smart
  9. 9. Optimising for devices
  10. 10. http://bit.ly/multiscreenqueen
  11. 11. The problem
  12. 12. A solution https://bitly.com/design4mobile
  13. 13. Make Snippets your friends
  14. 14.  Uber simple just make the first bit of text powerful !http://bit.ly/emailsnippet
  15. 15. Gin & TonicEmail & Social
  16. 16. If Facebook were a country Play.coms Facebook fans spend 24% more than non-fans
  17. 17. What is the value of a ?
  18. 18. How to use this data Instead of “share this” Try “click to share with your 540 friends” Campaigns based on:
  19. 19. Social call to actions
  20. 20. Thanks for listeningIf you want more information on anything today or if you’d like to find out how we can help you improve YOUR results please get in touch or just come to our stand. @marcmunier marc.munier@pure360.com
  21. 21. Make it easy to get into your content
  22. 22.  Use the alt text to drive the open rate Use bullet proof buttons

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