Marc Munier - Using Email Marketing in a Mobile & Social World

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  • The number of smart phones sold now exceeds the number of PC’s300% increase in mobile purchases80% increase in mobile opens in the last 6 monthsApple continues to be the most valuable company EVER People would rather give up sex than their phone!
  • Marc Munier - Using Email Marketing in a Mobile & Social World

    1. 1. Using email marketing in a mobile and social world And what you can do today to make the most of it
    2. 2. The Pure360 cause We specialise in helping organisations get the best results from their email marketing. We work with brands like The FT, Virgin, Innocent Drinks and over 1000 other organisations. You won’t find a team more passionate about improving results together. Our customers stay with us through choice not contract, they tell their friends about us but never their competitors!
    3. 3. Fact overload!
    4. 4. Mobile – Smart Techniques
    5. 5. Basic Better Best
    6. 6.  Watch out for length “trust earning text” Get to the point quick! Especially call to actions Pixel widths can really catch you out
    7. 7. Use CSS to get responsive or just be smart!
    8. 8. Key takeaways• Simple pixel width changes have big impact• With investment in mobile templates up front you can get really smart
    9. 9. Optimising for devices
    10. 10. http://bit.ly/multiscreenqueen
    11. 11. The problem
    12. 12. A solution https://bitly.com/design4mobile
    13. 13. Make Snippets your friends
    14. 14.  Uber simple just make the first bit of text powerful !http://bit.ly/emailsnippet
    15. 15. Gin & TonicEmail & Social
    16. 16. If Facebook were a country Play.coms Facebook fans spend 24% more than non-fans
    17. 17. What is the value of a ?
    18. 18. How to use this data Instead of “share this” Try “click to share with your 540 friends” Campaigns based on:
    19. 19. Social call to actions
    20. 20. Thanks for listeningIf you want more information on anything today or if you’d like to find out how we can help you improve YOUR results please get in touch or just come to our stand. @marcmunier marc.munier@pure360.com
    21. 21. Make it easy to get into your content
    22. 22.  Use the alt text to drive the open rate Use bullet proof buttons

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