about rolls royce brief history and its market share in the field of luxury car segment

1. ULHAS
Akriti Tiwari
Kapil Rathi
Krishnamurthy
Manupati Punith
Nidhi Ramawat
Querida D’Souza
ROLLS ROYCE MOTor CAR

2. CONTENTS
 ABOUT ROLLS-ROYCE
 VISION AND MISSION
 BUSINESS MODEL
 PRODUCTS AND SERVICES
 STRATERGIES
 CUSTOMER VALUE
 SIGNIFICANCE OF COST
 UNIQUE FEATURE
 CONCLUSION

3. Henry Royce Charles Rolls
ROLLS-ROYCE
 Head quarters is located at Good Wood , England , UK
 RRMC was formed on march1998
 BMW is the parent company of RRMC
 Rolls-Royce operates in 150 countries and dealer ship in 50+ countries
 Rolls-Royce has 1300 employees and 3 robots
 Its revenue for 2016 is $551 million
 Torsten Muller-Otvos is the CEO
Founded in 1904

4. MISSION
“ Providing the ultimate luxurious driving experience with comfort”
VISION
“ Take the best existing and make it better. When it does not exist,
design it.”
VISION AND MISSION

6. Business model
What they offer?
To whom?
Their channels?
How do they make loyal customers?
Adding value ?

7. PRODUCTS AND SERVICES
SERVICES
World wide warranty (based on customer for 4 years)
Door step delivery and service
Emergency SOS call function
PRODUCTS
 Luxurious car
 Custom made cars
Phantom
Phantom Drophead Coupé
Phantom coupe
Ghost
Dawn
Wraith

9. Customers interest is given at most importance
Dealers are chosen based on their common interest with customers
Customers are invited to exclusive dinners
Buyers receive personalized letter from the CEO
Focus on repeated purchase.
RESULT
Nearly 1/3rd of business comes from repeated customers
Asian market is one of the biggest customers for Rolls Royce
STRATEGIES

10. CUSTOMER VALUE
 RRMC see customer as a guest
 Never compromise in quality and customer taste and preference
 Customer themselves can design their own model car
 RRMC believes “made in your image not for your image”
 Customer himself can code the cost of the car

11. Cost of the car vary based on the customer
There are no two cars alike so price can not be fixed
Based on the customer selection preference cost of the car depends
2003–Phantom Rs. 4.00 cr
2007–Phantom Drophead Coupé Rs. 5.56 cr
2008–Phantom Coupé Rs. 6.55 cr
2010–Ghost Rs. 5.25 cr
2013–Wraith Rs. 5.50 cr
2016- Dawn Rs. 6.25 cr
COST
2005 796
2006 805
2007 1,010
2008 1,212
2009 1,002
2010 2,711
2011 3,538
2012 3,575
2013 3,630
2014 4,063
2015 3,785
2016 4,011
year sales
OverallsalesfiguresofRRML

12. Approx 65% of RRMC cars are still on road
You can’t steal the Spirit of Ecstacy
Infinite colour options, The logos on wheels always stay in the
“right position.”
It takes at least 2 months to build a panthom
Indian king vs Rolls Royce
INTERESTING FACTS ABOUT ROLLS ROYCE

13.  They are on the road since 1904
 Don’t bother for cost reduction
 Focus on repeated customer
 Never compromise about customer taste
CONCLUSION

14. Team effort
6/12/2017 5.00 pm
2/12/2017 3.10 pm 7/12/2017 4.00 pm 11/12/2017 5.05 pm

15. Thank you