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GROUP MEMBERSShaiwal Bhattacharya 12BSP1145Harshit Lunawat 12BSP2172Vishwanath Soni 12BSP1411Chandan Gandhi 12BSP0398Padmini Moundekar 12BSP0815
CONTENTS INTRODUCTION HISTORY FOUNDERS TIME LINE VISION/MISSION/STRATEGY CAR MODELS COMPETETORS CUSTOMER FOCUS DISTRIBUTION & NETWORKING LAST REPORT BRAND VALUES ROLLS ROYCE IN INDIA CORPORATE SOCIAL RESPONSIBILITY FUTURE PLANS CONCLUSION
CHARLES ROLLS Charles Rolls studied mechanical engineering at Cambridge. The first undergraduate to own a car, he soon began racing. To fund his passion he set up a dealership, selling mostly foreign cars. His search for a supplier of reliable English cars led to his introduction to Henry Royce.
HENRY ROYCE. Royce began his career by making dynamos and electric cranes under a limited liability company called F.H. Royce & company. Known for his attention to detail and pursuit of perfection, Henry Royce registered his first patent in 1887. Dissatisfied with engines, Royce decided to improve on it and turned his attention to building the best cars in the world. By 1903 he had designed and built his first engine. His first prototypes took to the road in 1904.
Rolls- Royce Limited (1906-1987) Rolls- Royce Limited was a car and later aero-engine manufacturing company was founded . Rolls-Royce was nationalized in 1971 and the present Rolls-Royce plc was re-privatized in 1987. The automobile company was separated in 1973. Rolls- Royce PLC(1987-present) Rolls-Royce PLC, a world leading provider of power systems and services for use on land, sea and in the air, operates in four global markets –civil aerospace , defense aerospace, marine and energy.
Rolls-Royce Motor(1973-1998) Rolls- Royce Motors was created from the de-merger of the car business from Rolls-Royce Limited in 1973. In 1998 the production facilities at Crewe plus the Bentley name was sold to Volkswagen, whereas BMW acquired ,for the continued development and production of Rolls-Royce motorcar. Rolls-Royce Motor Cars(1998-present) From 1998 to 2002 BMW supplied engines and parts for both brands. It was not until January 1,2003 that only BMW would be allowed to name cars “ Rolls-Royce” and Volkswagen former Rolls- Royce/Bentley division would build only cars named Bentley .
No co-branding endeavors Dealers are chosen based on their common interest with customers Customers are invited to exclusive dinners Buyers receive personalized letter from the CEO Focus on repeated purchase. RESULT Nearly 1/3rd of business comes from repeated customers.
FIRST ROLLS ROYCE: 10HP First rolls Royce made in 1904 1800cc-12hp at 1000 rpm Top speed of 63km/hr Only 16 were made between 1904-1906.
ROLLS ROYCE IN THE BATTLEFIELD The silver ghost was used by the British navy to raise it’s first armored squadron. They were used both in world war 1 and 2 The cars were an important advantage for British forces during the war.
BENTLEY AND ROLLS ROYCE•RR bought Bentley when the latter failed after the greatdepression.•The purchase was so secret that even the founder W.O.Bentley didn’t knew that RR was the buyer.•Bentley was at that time a complete sports brand likeLamborghini today.•Is used by James bond in the original book by lan flaming.•Was sold to the Volkswagen in 1998.
SILVER GHOST First car from the official rolls Royce company. More than 600 sold Was responsible for the reputation of the company RR opened factory in Massachusetts in 1921 where 1706 sliver ghosts ware built.
PHANTOM•Made by BMW•At the heart of the Phantomfamily is a lightweight aluminiumSpace frame.•0-100km/h in 5.9s secondsTop speed-240 km/hr-auto- cutoutPrice starts at $300,000(Rs.1.5 crores)
TRIVIA ABOUT PHANTOM Customers can choose from 44000 colors and any leather trim Instead of a tachometer, the phantom uses a “power reserve Dial”- to show how much power is still available for driver. The traditional “Spirit of Ecstasy” has an automatic retraction mechanism to prevent theft and tampering. The RR logos on wheels always stand upright. Every Phantom is hand-built at the Home of Rolls-Royce at Goodwood in England
Operated in about 35 countries including India (Rolls- Royce India) Distribution in various countries is done by the ways of Joint venture, merger/acquisition, wholly owned subsidiaries. The largest market for Rolls-Royce motor cars are North America, UK , China, London and Abu Dhabi.
The top selling dealers worldwide are Beverly Hills. London , Abu Dhabi and Dubai. Abu Dhabhi saw the highest annual increase with sales more than double. In India , dealership takes place at delhi and mumbai.
Rolls-Royce Motor Cars sold 3,538 cars, up 31 percent on the year before i.e. 2711 , beating the last record of 3,347. The US and Chinese markets are the most important ones for the company, though it has not released detailed figures about how many cars it sold in individual markets.
Rolls-Royces £165,000 Ghost model has been the main driving force for sales. "We will see another record year for Rolls- Royce in 2012," said Mr Muller-Otvos.
REPUTATION VALUES Rolls-Royce has prospered for more than 100 years because of its attention to details. Each car has a history book created as it is assembled. The person responsible signs for every major assembly, test and inspection. Once bought it will bear the name of the owner and is a complete record of every stage of the manufacture of the Rolls- Royce.
RELATIONSHIP VALUES Rolls-Royce is one of the few brand that does not require ownership for one to feel passionately about the brand and what it represents.
EXPERIENTIAL VALUES Among the world’s most exclusive automakers, two brands tower above the others : Ferrari for performance and Rolls-Royce for comfort. The Phantom has succeeded in its mission to make sure Rolls-Royce remains the household name for over-to-top automotive luxury.
SYMBOLIC VALUES Rolls-Royce in itself is the ultimate icon representing a person’s status. However, there are two identifiable features that make rolls- Royce a Rolls.1. ‘The Spirit of Ecstasy’- a strong sensation of driving the car2. ‘Radiator Grille’ - entirely made by hand and eye- no measuring instruments are used. It takes one man, one day to make Rolls-Royce radiator, and then five hours are spent polishing it.
The Indian kings were the biggest customers of RR in the pre-independence days. RR Was imported by the Indian rich until it was officially launched in India. In spite of economic recession RR has sold 70 RS.3crores phantom in India. Indian designer Dilip Chhabria re- designed a RR silver coupe for A NRI client making it into a RS. 4 crore sports car.
Our commitment to acting with integrity is at the heart of everything we do. We embrace the social responsibilities that come with being a major employer, neighbor and partner, and we believe that conducting business in a responsible manner creates competitive advantage. It enables us to attract the best people, develop successful working relationships with customers, suppliers and governments, and support the global communities in which our employees live and work.
COMMUNITY INVESTMENT In 2009 alone, 5,000 of our employees devoted 60,000 hours to community-related projects. CHARITABLE TRUSTS The company has created a number of independent charitable trusts who use the interest generated from the endowment funds the company invest in to provide important local services.
SCIENCE EDUCATION Moreover, the company support science education and outreach programmers to inspire the next generation of engineers. The Rolls-Royce Science Prize, for instance, awards £120,000 each year to UK schools to promote excellence in teaching and learning.
Rolls Royce has announced its next generation electric car 102EX Rolls Royce gives more emphasis on sustainable development They have a program of improvement in production activities. They seek world class activities in health, safety and environment management. currently they have Phantom and Ghost, there’s a Rolls Royce Coupe, and an extended wheelbase Phantom - little longer in the length. Rolls-Royce, the famed luxury British automaker, has announced that it will begin selling vehicles in South America.