Vission, Mission, Goals, Objective, Core Competencies, PESTEL Analysis, Swot Analysis, Importance of StakeHolders Analysis, of the company Rolls Royce. all done first hand. need to find something like this but couldn't so publish it for everyone.

1. International School
of Business
Management
Business Strategy

2. Rolls Royce

3. Introduction
• Rolls-Royce Motor Cars Limited specialists, fabricates and
disseminates extravagance vehicles and car parts around the world.
Rolls-Royce Motor Cars Limited is a completely possessed auxiliary
of BMW set up in 1998 after BMW was authorized the rights to the
Rolls-Royce mark name and logo from Rolls-Royce PLC and gained
the rights to the Spirit of Ecstasy and Rolls-Royce barbecue shape
trademarks from Volkswagen AG. Rolls-Royce Motor Cars Limited
works from reason assembled authoritative and creation offices
opened in 2003 opposite the noteworthy Goodwood Circuit in
Goodwood, West Sussex, England, United Kingdom. Rolls-Royce
Motors Cars Limited is the selective producer of Rolls-Royce marked
engine autos since 2003.
• In spite of the fact that the Rolls-Royce mark has been being used
since 1906, the Rolls-Royce Motor Cars backup of BMW AG has no
immediate relationship to Rolls-Royce marked vehicles created
preceding 2003. The Bentley Motors Limited backup of Volkswagen
AG is the immediate successor to Rolls-Royce Motors and different
other ancestor elements that delivered Rolls-Royce and Bentley
marked autos between the establishment of each organization and
2003, when the BMW-controlled substance began creating autos
under the Rolls-Royce mark.

4. Vision Statement
“STRIVE FOR PERFECTION IN EVERYTHING YOU DO. TAKE
THE BEST THAT EXISTS AND MAKE IT BETTER. WHEN IT
DOES NOT EXIST, DESIGN IT.”

5. Mission
“TO PROVIDE MOBILITY WITH COMFORT, STYLE AND
SPEED ANYWHERE BE IT ON LAND, WATER OR AIR. TO
DELIGHT CUSTOMERS BY PROVIDING EXCELLENT SALES
AND AFTER SALES SERVICE.”

6. Goal and Objective
• THE IDEA OF ROLLS ROYCE BUSINESS AND PRESENT-DAY
MOTOR MARKET SECTOR REQUIRE DYNAMIC PLAYERS TO
REARRANGE AND INTERNATIONALIZE THEIR OPERATIONS.
PREVIOUSLY, ORGANIZATIONS WERE UTILIZED TO COMPETE IN
LIGHT OF MAYBE A COUPLE COMPETITIVE PERFORMANCE
GOALS, FOR EXAMPLE, COST AND QUALITY. NOWADAYS, THE
BUSINESS SECTORS REQUEST BOTH VALUE AND QUALITY
NOTWITHSTANDING MORE PROMINENT ADAPTABILITY AND
RESPONSIVENESS AND IN THIS MANNER, ROLLS ROYCE MUST
CONTEND IN LIGHT OF EVERY SINGLE FOCUSED TARGET.
• INCREASE AWARENESS AND UNDERSTANDING OF ALL
EMPLOYEES OF THE VALUE OF DIVERSITY AND INCLUSION
• BUILD DIVERSITY AND INCLUSION INTO THE WAY WE WORK
• DRIVE COMMITMENT TO DIVERSITY AND INCLUSION

7. Core Competencies
• MANUFACTURING OF SAFE CRITICAL-HIGH PERFORMANCE PARTS
• MATERIAL EXPERTISE
• PROCESS EXPERTISE(GRAIN CASTING)
• -PRECISION MANUFACTURING
• -STRICT QUALITY CONTROL
• DESIGN EXPERTISE
• -COMPLEX AND INTEGRATED SYSTEMS (MANY SUBSYSTEMS WITH DIFFERENT TECHNOLOGIES.
PERFORMANCEAND SAFETY DEPENDS ON OPTIMIZATION OF WHOLE SYSTEM)
• –ENGINEERING KNOWLEDGE: AERO AND THERMO DYNAMICS,COMBUSTION SYSTEMS, HEAT
TRANSFER, NOISE & VIBRATION
• CERTIFICATION- APPROVAL PROCESS FOR REGULATED PRODUCT
• TESTING
• MONITORING SYSTEMS

8. PESTEL Analysis

9. Political Environment
• POLITICAL STABILITY AND IMPORTANCE OF INDUSTRIAL GOODS & SERVICES SECTOR IN THE COUNTRY'S ECONOMY.
• RISK OF MILITARY INVASION
• LEVEL OF CORRUPTION - ESPECIALLY LEVELS OF REGULATION IN INDUSTRIALS SECTOR.
• BUREAUCRACY AND INTERFERENCE IN INDUSTRIAL GOODS & SERVICES INDUSTRY BY GOVERNMENT.
• LEGAL FRAMEWORK FOR CONTRACT ENFORCEMENT
• INTELLECTUAL PROPERTY PROTECTION
• TRADE REGULATIONS & TARIFFS RELATED TO INDUSTRIALS
• FAVORED TRADING PARTNERS
• ANTI-TRUST LAWS RELATED TO INDUSTRIAL GOODS & SERVICES
• PRICING REGULATIONS – ARE THERE ANY PRICING REGULATORY MECHANISM FOR INDUSTRIALS
• TAXATION - TAX RATES AND INCENTIVES
• WAGE LEGISLATION - MINIMUM WAGE AND OVERTIME
• WORK WEEK REGULATIONS IN INDUSTRIAL GOODS & SERVICES
• MANDATORY EMPLOYEE BENEFITS
• INDUSTRIAL SAFETY REGULATIONS IN THE INDUSTRIALS SECTOR.
• PRODUCT LABELING AND OTHER REQUIREMENTS IN INDUSTRIAL GOODS & SERVICES

10. Economic Environment
• TYPE OF ECONOMIC SYSTEM IN COUNTRIES OF OPERATION – WHAT TYPE OF ECONOMIC SYSTEM THERE IS AND
HOW STABLE IT IS.
• GOVERNMENT INTERVENTION IN THE FREE MARKET AND RELATED INDUSTRIALS
• EXCHANGE RATES & STABILITY OF HOST COUNTRY CURRENCY.
• EFFICIENCY OF FINANCIAL MARKETS – DOES ROLLS-ROYCE HOLDINGS PLC NEEDS TO RAISE CAPITAL IN LOCAL
MARKET?
• INFRASTRUCTURE QUALITY IN INDUSTRIAL GOODS & SERVICES INDUSTRY
• COMPARATIVE ADVANTAGES OF HOST COUNTRY AND INDUSTRIALS SECTOR IN THE PARTICULAR COUNTRY.
• SKILL LEVEL OF WORKFORCE IN INDUSTRIAL GOODS & SERVICES INDUSTRY.
• EDUCATION LEVEL IN THE ECONOMY
• LABOR COSTS AND PRODUCTIVITY IN THE ECONOMY
• BUSINESS CYCLE STAGE (E.G. PROSPERITY, RECESSION, RECOVERY)
• ECONOMIC GROWTH RATE
• DISCRETIONARY INCOME
• UNEMPLOYMENT RATE
• INFLATION RATE
• INTEREST RATES

11. Social Environment
• DEMOGRAPHICS AND SKILL LEVEL OF THE POPULATION
• CLASS STRUCTURE, HIERARCHY AND POWER STRUCTURE IN
THE SOCIETY.
• EDUCATION LEVEL AS WELL AS EDUCATION STANDARD IN
THE ROLLS-ROYCE HOLDINGS PLC ’S INDUSTRY
• CULTURE (GENDER ROLES, SOCIAL CONVENTIONS ETC.)
• ENTREPRENEURIAL SPIRIT AND BROADER NATURE OF THE
SOCIETY. SOME SOCIETIES ENCOURAGE
ENTREPRENEURSHIP WHILE SOME DON’T.
• ATTITUDES (HEALTH, ENVIRONMENTAL CONSCIOUSNESS,
ETC.)
• LEISURE INTERESTS

12. Technological Environment
• RECENT TECHNOLOGICAL DEVELOPMENTS BY ROLLS-
ROYCE HOLDINGS PLC COMPETITORS
• TECHNOLOGY'S IMPACT ON PRODUCT OFFERING
• IMPACT ON COST STRUCTURE IN INDUSTRIAL GOODS &
SERVICES INDUSTRY
• IMPACT ON VALUE CHAIN STRUCTURE IN INDUSTRIALS
SECTOR
• RATE OF TECHNOLOGICAL DIFFUSION

13. Environmental
• WEATHER
• CLIMATE CHANGE
• LAWS REGULATING ENVIRONMENT POLLUTION
• AIR AND WATER POLLUTION REGULATIONS IN INDUSTRIAL
GOODS & SERVICES INDUSTRY
• RECYCLING
• WASTE MANAGEMENT IN INDUSTRIALS SECTOR
• ATTITUDES TOWARD “GREEN” OR ECOLOGICAL PRODUCTS
• ENDANGERED SPECIES
• ATTITUDES TOWARD AND SUPPORT FOR RENEWABLE
ENERGY

14. Legal Environment
• ANTI-TRUST LAW IN INDUSTRIAL GOODS & SERVICES
INDUSTRY AND OVERALL IN THE COUNTRY.
• DISCRIMINATION LAW
• COPYRIGHT, PATENTS / INTELLECTUAL PROPERTY LAW
• CONSUMER PROTECTION AND E-COMMERCE
• EMPLOYMENT LAW
• HEALTH AND SAFETY LAW
• DATA PROTECTION

15. SWOT Analysis

16. Strengths
• TECHNOLOGICAL SUPPORT FROM THE PARENT COMPANY
• STRONG BRAND IMAGE GLOBALLY EXISTING SINCE INCEPTION
• STRONG ASPIRATIONAL VALUE IN MINDS OF PEOPLE
• SUPERIOR BUILD QUALITY NOT ONLY FOR INTERIORS BUT ALSO
THE EXTERIOR, ENGINE & CHASSIS
• IT HAS ELEGANT AND SUPREME BRANDS LIKE PHANTOM, PHANTOM
DROPHEAD COUPÉ (CONVERTIBLE), PHANTOM COUPÉ (COUPE) AND
GHOST
• THE BRAND IS OWNED BY THE ELITE OF THE WORLD, AND IS ONE
OF THE MOST SIGNIFICANT STATUS SYMBOLS OF THE SUPER RICH
• ROLLS-ROYCE HAS CUSTOMERS IN OVER 150 COUNTRIES AND
OPERATES IN MORE THAN 50 COUNTRIES WORLDWIDE

17. Weakness
• THE DESIGN OF ITS MODELS IS EVOLUTIONARY IN
NATURE THUS THEY LOOK SIMILAR
• MANY POTENTIAL CUSTOMERS MOVE TO OTHER BRANDS
DUE TO THE PROFILING REQUIREMENTS

18. Opportunities
• CURRENTLY THERE IS A RISING TREND FOR
ENVIRONMENTAL FRIENDLY CARS, THERE LIES AN
OPPORTUNITY FOR LUXURY BRANDS AS WELL
• ALSO KEEPING THE PRICE PREMIUM THEY SHOULD TRY
& RELAX THE CUSTOMER PROFILING PROCEDURE

19. Threats
• THE PROTECTIONISTS TRADE POLICIES OF VARIOUS
COUNTRIES
• UNWILLINGNESS OF PEOPLE TO BUY A VEHICLE OF SUCH
HIGH PRICE

20. Importance of stakeholders analysis
• AT LAST, ALL VENTURES RELY UPON CHOOSING STAKEHOLDERS WITH WHOM THEY CAN MUTUALLY WORK
TOWARDS OBJECTIVES THAT WILL DECREASE OR SWITCH THE DANGERS TO YOUR KEY PROTECTION
TARGETS. A PARTNER EXAMINATION CAN ENABLE AN UNDERTAKING OR PROGRAM TO DISTINGUISH:
• • THE INTERESTS OF ALL STAKEHOLDERS WHO MAY INFLUENCE OR BE INFLUENCED BY THE
PROGRAM/VENTURE;
• • POTENTIAL CLASHES OR DANGERS THAT COULD IMPERIL THE ACTIVITY;
• • OPPORTUNITIES AND CONNECTIONS THAT CAN BE BASED ON AMID EXECUTION;
• • GROUPS THAT OUGHT TO BE URGED TO TAKE AN INTEREST IN VARIOUS PHASES OF THE TASK;
• • APPROPRIATE PROCEDURES AND METHODOLOGIES FOR PARTNER ENGAGEMENT; AND
• • WAYS TO DIMINISH NEGATIVE EFFECTS ON POWERLESS AND DISTRAUGHT GATHERINGS.
• THE FULL INTEREST OF STAKEHOLDERS IN BOTH TASK OUTLINE AND USAGE OF IS A KEY TO – YET NOT AN
ASSURANCE OF – ACHIEVEMENT. PARTNER INVESTMENT:
• • GIVES INDIVIDUALS SOME SAY OVER HOW TASKS OR STRATEGIES MAY INFLUENCE THEIR LIVES;
• • IS FUNDAMENTAL FOR MAINTAINABILITY;
• • GENERATES A FEELING OF PROPRIETORSHIP IF STARTED RIGHT ON TIME IN THE IMPROVEMENT
PROCEDURE;
• • PROVIDES OPEN DOORS FOR LEARNING FOR BOTH THE UNDERTAKING GROUP AND STAKEHOLDERS
THEMSELVES; AND
• • BUILDS LIMIT AND IMPROVES OBLIGATION.

21. Presented By:- Sanket Gandhi