Ideal slides (and live presentation) if you are looking to: Develop video for use online: Find out how to create and upload video to help users "get the picture." Get people to like your product and then buy it, which makes you money. Create better content in Word: Find out how to best use styles to effectively manage content within your portfolio. Reduce the amount to time spent manually adjusting content over and over and over and over again. That saves time. Time is money. Save money. Share and collaborate with others: Find out how to use the cloud to work together and increase productivity. Fewer back and forth conversations makes it faster to get to market. That saves money. And it makes money. Publish content to the most popular formats: Find out how to convert your content to online formats with minimal effort, for maximum result.Single source publishing to multiple channels means spending less money, earning more money, and a smarter investment of money. See and do. That's a powerful combination. During the lecture and demo, we showed you the benefits of the tools and processes, and now you can review all the slides in detail!

1. Bernard Aschwanden
Christopher Ward
www.publishingsmarter.com
www.webworks.com
bernard@publishingsmarter.com
christopher@webworks.com
Show. Me.
The Money!!!
22:28
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@publishsmarter

2. About this session
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 Get a job: The right
portfolio pieces open
doors and earn money!
 Do more at your job: The
right tools deliver more,
with less. Let your
company make money!
 Manage a team
effectively: Enable a
team to collaborate and
publish to multiple
outputs! Save money!
 Land a new client: See
how making content look
great, using THEIR words
and formats, makes it
easier to win a contract.
 If you create docs and
explain ideas, see how to
quickly collaborate and
get content online.
 Get your content out to
the masses in every
format you can!
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3. What we will show you
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 Why/how video (and
docs) can get you a job
 Create supporting
content
 Task
 Concept
 Reference
 How to create a basic
video
 Through a mix of
 Microsoft Word (text)
 Adobe Captivate (video)
 WebWorks ePublisher
(multichannel publishing)
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4. Rule 1: Know your audience
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 Geared towards those creating documentation
 To deliver any info, you need to know your audience
 We need to know about our audience (that would be
you)
 Who is here for money?
 Who is here because of free food?
 Who is here because a friend told you to show up?
 Who is here because you are a tech geek, love this stuff, and
love learning about, well, anything?

5. Housekeeping and note taking
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 Not all slides or topics are
equally weighted
 Use some, discard others
 Slides speed varies
(reference)
 Questions? Ask along the
way!
 We could claim
errors/typos is on
purpose… they isn’t,
weren’t never, and ain’t…
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6. About your speakers
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 Bernard Aschwanden
 Publishing Smarter: President
 Content strategist, publishing
technologies expert, author,
and geek-enough
 Certified Technical Trainer
 DITA
 Content management
 Topic-based writing
 Society for Technical
Communications
 Vice President
 STC Associate Fellow
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 Christopher Ward
 WebWorks: Director of Sales
 Helps teams accomplish big
things by aligning departmental
processes with overall
company strategies
 Has been:
 Analyst: U.S. Army Intelligence
 Sales Manager: Dell computers
 Society for Technical
Communications
 Candidate: Vice President
 President: Austin Chapter

7. Standard disclaimer
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 In the interest of brevity
there will make some
blanket statements to
keep it simple
 It’s not all 100% “the
truth”, but we’ll stay close
 Purists may complain
 And they are wrong!
 (except when they are
right)
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8. Biased statements that get us in trouble
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 Technical communications is
not about writing
 It’s about communications
 Deliver the right message
 In the right format
 To the right audience
 At the right time
 Enable making the right
decision and let them move on
 It’s not about being a:
 Writer, editor, or illustrator
 Instead, provide a solution to
a problem, and make it a
solution that can’t be easily
outsourced
 If at an interview, performance
review, management meeting,
or potential client you say you
write materials you won’t get
hired/ahead, or results
 We shouldn’t be writing
 We should solve problems
 We should generate revenue
 There are 10s of 1000s of
writers out there competing
 They do it from around the
world
 It’s what your presenters do!
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10. Use tools to make management of
written content easier
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Tips when writing in Word

11. Use the recommended styles
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1
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12. When applied, a lot of benefit to be had
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13. Styles can drive auto-generated content
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14. Styles support the Outline mode
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15. Styles enforce consistency, but support
change
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1
2
3
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16. Knowing this makes money
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 Get a job: Your portfolio has a professional sample!
I landed several early jobs because of clear prep
work
 Do more at your job: Use the tools correctly!
I appear to do more because I worked
efficiently/faster
 Manage a team effectively: Styles mean a
consistent look and feel from the team and quicker
publishing!
 Land a new client: Show them samples with their
format, and even with their content!

17. Demo time
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 Bernard: Create a very simple Word document (a
title, and a paragraph)
File management
You can create stuff and then change it.
 Christopher: Basic publishing of the lame content
 Christopher: Complain about what Bernard has done

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19. Task, Concept, Reference
Core topic types
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Classes of technical
documentation

20. Problem with linear documentation
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 Order matters
 Start to end
 Tough to jump in
 Great for books
 Topic based changes
this
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21. Topic-based is better
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 Content is modular
 Can make sense
without context
 No traditional ‘start’
 Assembly based
context
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22. Tasks are a good starting point
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 Best practice to follow to
achieve a goal
 Step-by-step
 Minimal other information
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23. Concepts introduce ideas
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 Answers the questions of
“what is” or “why would I”
that people have
 Introduce an idea, basics
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24. References provide facts
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 Usually a lookup for
people who know the
concept, understand the
task
 They need the quick
technical specs
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25. Knowing this makes money
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 Get a job: Your content is better organized, you look pro!
Show people well written and organized information.
 Do more at your job: Write to a clearly defined scope!
Once the scope is set, targets are easier to achieve.
 Manage a team effectively: Topics are easier to manage!
Concise, short, easy to ID. Based on types you can far
more accurately budget time and resources.
 Land a new client: Show the net benefit of topic-based
writing (all of the above) and how you can deliver that!

26. Demo time
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 Bernard: Add a couple of ridiculously simple
headings and opening paragraphs, and a bit of
numbering (next slides)
 Christopher: Republish the content using defaults

27. Demo: Flesh out the concept a bit more
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A concept exists to explain “what is” or to introduce an
idea and should (mostly) exist to support related
tasks.
File management
When working with content you often create or edit
existing materials. Once done, that content is stored,
and can be retrieved as required.

28. Demo: Create a few basic tasks
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 Most people are trying to “do” when they look at
docs
 That can be “how do I” or it can be “I want to buy”, but in all
cases, it is most often driven by a desire to do something
 Focus on the audience, create clear tasks that
explain things very, very well.

29. Demo: In outline mode, add a few headings
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 Create a document
Some blurb
 Save a document
Some blurb
 Then promote/demote, organize
 THAT is the correct way to develop a draft
 Christopher: Publish, set up file splitting, and
comment (complain about my lazy habits)

30. Demo task: Create a document
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New files can be created using pre-defined templates
to control the appearance and follow company
standards.
1. Select File > New.
Do not click the New Icon as this creates a non-
standard, default document.
2. Click Installed Templates.
3. Select a company template.
For example, select Equity Report.
4. Click Create.

31. Demo task: Save a document
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Files can be stored and retrieved later.
1. Select File > Save As.
2. Select a location.
3. Specify a file name.
4. If required, select a file type.
Often the default is all you need.
5. Click Save.

32. Demo task: Add a table of contents
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 In Normal View, insert a table of contents
 Edit the layout, content, and update it
 Add another topic related to close a document
(next slide please)

33. Demo task: Close a document
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Files can be stored and retrieved later.
1. Select File > Close.
2. If prompted, decide to save or discard changes.

34. Update, upload
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 Bernard: Correct the document TOC
 Christopher: Split into topics and publish
 Show the resulting output, search, and other cool stuff

35. Doing this in Word makes money
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 Get a job: Use this to create a solid sample/demo!
Customize it to an interview (look/feel, or even content).
 Do more at your job: It’s faster when Word is used right!
Be more productive by dynamically publishing content.
 Manage a team effectively: Consistent template/content!
Connect AND publish using ePublisher.
 Land a new client: Become the “go to” person who knows
these pieces and can bring a complete solution to the table!

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37. Good tasks make good videos, which
make great sales tools, which make
money
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Once a task exists, add more
value

38. Purpose of a storyboard
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 Explains each screen in a course
 Details each screen, what the reader will see/do
 Helps the reader ID course content, media, interactions
before development
 Could be SME
 Could be the client
 Could be a stakeholder in the training
 Guides all members on a team
 Provides a source that all people can refer to during dev
 All that being said, I’m not creating one
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@publishsmarter

39. Video goal
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 Teach users how to create a basic file
 New, based on a template
 Using the Equity Report
 Create a document, then close w/o saving
 Goal is to show how templates impact new
documents
 Under 1 minute or so of video, small, easy to demo
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40. Likely based on existing task
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Create a document
I’m going to do this for the video.
1. Click the Office Button, then select
New
2. Under Template, select Installed
Templates
3. Select Equity Report
4. Click Create
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41. Perform a trial run first, test the interface
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 Launch Word, and size as
needed
 Perform actions
 Office Button > New
(or, in older versions, File > New)
 Under Template, select Installed
Templates
 Select Equity Letter, then Create
 Office Button > Close
(or, in older versions, File > Close)
 Do not save
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@publishsmarter

42. Repeat actions, find any changed behaviour
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 Office Button > New
(or, in older versions, File > New)
 Under Template, select Installed
Templates
 Select Equity Letter, then Create
 Office Button > Close
(or, in older versions, File > Close),
but do not save
 This lets you see what happens on
screen as standard actions are
performed
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@publishsmarter

43. Recording your first video
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1. Launch Captivate
2. Under Create New > Software Simulation
3. Under Size, select Screen Area
(Full Screen of Monitor 1)
4. Under Recording Type, select Automatic, and
Full Demo if required
5. Do not pan, no narration needed
6. Click Record, then wait 3 seconds
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44. Perform your actions
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 Office Button > New
(or, in older versions, File > New)
 Under Template, select Installed Templates
 Select Equity Letter, then Create
 Office Button > Close
(or, in older versions, File > Close)
 Do not save
 Press End (on kbd) when done recording
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@publishsmarter

45. Edit your materials
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 When done Captivate is ready
 File > Save As in case of a crash
 Review the slides, and watch performances
 Press F10 to view from current to next 5
 Delete slides you don’t actually need
 Review a few times to make sure the right ideas
have been captured
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@publishsmarter

46. Share the finished product
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 Select File > Publish
 Set output options
 Create and share
 Bernard: Publish on YouTube
 Bernard: Add a link within the Word source
 Christopher: Republish it all AND then also build
some HTML5 content and rebrand it to company
formats
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47. Doing this makes money
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 Get a job: Improve on what is out there, get known,
show a following, show that people watch YOUR
stuff (quality)!
 Do more at your job: Add more value by extending
tasks into the sales cycle!
 Manage a team effectively: Use video to increase
the reach of the team, and get others to buy in to
your vision!
 Land a new client: As people begin to watch videos,
learn what they are interested in, track stats, and
continue to develop, then pitch your services!

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49. Cover letters get a resume read.
Resumes get you an interview.
In an interview, professional content gets a job.
New skills help keep a job and increase your
worth to the company.
Better docs increase your teams visibility.
Your company perception goes up. Way up.
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Be ready to show the value of
documentation, and of yourself

50. The cost of bad documentation
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 Initial reaction is to say it is money
 Costs go higher and further, some may include:
 Poor documentation results in direct costs
 Lawsuits (incorrect legal info, warning missed, dosage errors, wrong
process)
 Incorrect materials printed, reprinted
 Support costs when answers are unclear
 Failure to follow correct procedure or policy
 Also indirect costs
 Fail to close business (RFI, RFP, SoW, etc)
 Perception of company, staff turnover
 Loss of materials (improper processes)
 Increased cost to translate
 Social media is a major tool in communicating blunders!

51. The outcome
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 Good task video = sales
 Better tools simplify it all
 Templates meet real
needs
 Multi-channel delivery
 Deliver what the
audience wants, simpler
content, better formats
 They come to you to
investigate, and to buy
 You make money

52. Making money with good docs
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 Get a job: Show that you can create this stuff (go do
it)!
 Do more at your job: Demonstrate your value (go
do it)!
 Manage a team effectively: Content
sharing/revision is easier with the right tools (go test
it, then do it)!
 Land a new client: Write, customize, publish (go to
it)!

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54. Summing up the discussion,
and options to continue it.
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Conclusion and contact

55. Follow up contact information
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bernard@publishingsmarter.com
@publishsmarter
christopher@webworks.com
@webworkschris