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21 Different Types of Opt-Ins:
Which Should You Choose?
1. A PDF of a post
This is a great way to repurpose your existing content into an opt
in. The work is already done for you (pretty much) all ...
2. An Ebook
Example: Brandfolder for Slack eBook: The Effective Way to do
Digital Asset Management
eBooks are like the holy grail of o...
3. A Checklist
Example: Master Decluttering Checklist – It’s My Favorite Day
Raise your hand if you’re a sucker for a checklist!
I know I...
Example: Pinterest Group Board Cheat Sheet – Louise Myers
This is perfect if you have a course of are teaching something t...
5. A Template
Example: How to Create a Content Marketing Calendar with
Free Template – Lilach Bullock
Templates are another done-for-you...
6. A “swipe file”
Example: 3 Rules for Persuasive Headlines with Free Swipe File
– The Persuasion Revolution
Another awesome opt-in — the sw...
7. A toolkit
Example: The Declutter Toolkit – Redefined Rooms
This is another great opt-in that is adaptable to your audience’s
needs. ...
8. A calendar
Example: Pinterest and Instagram Content Calendars – Tailwind
Not everyone has impeccable organizational skills. Calendars...
9. A planner
Example: 90 Day Business Planner – Pxls Design Co
Similar to the calendar idea — sometimes it’s best to leave these
blank ...
10. A worksheet
Example: Creating Smart Goals with Free Printables – Happy
Organized Life
Worksheets are a great opt-in if you’re teaching...
11. A workbook
Example: The Web Workbook – Design by Krista
A workbook is similar to a worksheet — but you already know that!
It’s entici...
12. A calculator
Example: Student Loan Calculator – Student Loan Planner
I’m not talking 1+1=2 calculator! A calculator could be anything y...
13. A spreadsheet
Example: The Ultimate Guide to Budgeting Money in Your
Twenties – The Blissful Mind
Spreadsheets serve many purposes. You ...
14. A tutorial
Example: Simple Graphic Design with Canva – Simplifying DIY
Design
Video tutorials make great opt-ins with some of the bes...
15. A report
Example:State of Marketing Report – CoSchedule
If you have conducted an amazing piece of research to help yourself
or your...
16. A printable
Example: Free Printable Birch Tree Art Prints – Remodelaholic
Some people like a good old fashioned printable. You could g...
17. A free course
Example: Intentionally Organized – Just a Girl and Her Blog
Free courses make for some of the best converting opt-ins arou...
18. A mind map
Example: Mindmapping: 3 Steps to Rocking Your Business
Goals – Tasha B. Solutions
Mind maps are great… if you know where t...
19. A resource library
Example: Small Business Resource Library – Emma Lee Bates
Chances are, you already have a resources page or some kind of
a...
20. A quiz
Example: What Kind of Blog Should I Start – Create and Go
Use a form builder like Paperform to create quizzes. Quizzes sho...
20. A free training
Example: Find Great Course Ideas – Mompreneur Money
How cool would it be to create something that makes people
WANT to che...
Hopefully, these ideas got your wheels spinning. If you want help
creating an opt-in, or putting it all together, click th...
https://dabblemedia.com/roadmap/
21 different types of opt-ins: Which should you choose?
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21 different types of opt-ins: Which should you choose? Slide 1 21 different types of opt-ins: Which should you choose? Slide 2 21 different types of opt-ins: Which should you choose? Slide 3 21 different types of opt-ins: Which should you choose? Slide 4 21 different types of opt-ins: Which should you choose? Slide 5 21 different types of opt-ins: Which should you choose? Slide 6 21 different types of opt-ins: Which should you choose? Slide 7 21 different types of opt-ins: Which should you choose? Slide 8 21 different types of opt-ins: Which should you choose? Slide 9 21 different types of opt-ins: Which should you choose? Slide 10 21 different types of opt-ins: Which should you choose? Slide 11 21 different types of opt-ins: Which should you choose? Slide 12 21 different types of opt-ins: Which should you choose? Slide 13 21 different types of opt-ins: Which should you choose? Slide 14 21 different types of opt-ins: Which should you choose? Slide 15 21 different types of opt-ins: Which should you choose? Slide 16 21 different types of opt-ins: Which should you choose? Slide 17 21 different types of opt-ins: Which should you choose? Slide 18 21 different types of opt-ins: Which should you choose? Slide 19 21 different types of opt-ins: Which should you choose? Slide 20 21 different types of opt-ins: Which should you choose? Slide 21 21 different types of opt-ins: Which should you choose? Slide 22 21 different types of opt-ins: Which should you choose? Slide 23 21 different types of opt-ins: Which should you choose? Slide 24 21 different types of opt-ins: Which should you choose? Slide 25 21 different types of opt-ins: Which should you choose? Slide 26 21 different types of opt-ins: Which should you choose? Slide 27 21 different types of opt-ins: Which should you choose? Slide 28 21 different types of opt-ins: Which should you choose? Slide 29 21 different types of opt-ins: Which should you choose? Slide 30 21 different types of opt-ins: Which should you choose? Slide 31 21 different types of opt-ins: Which should you choose? Slide 32 21 different types of opt-ins: Which should you choose? Slide 33 21 different types of opt-ins: Which should you choose? Slide 34 21 different types of opt-ins: Which should you choose? Slide 35 21 different types of opt-ins: Which should you choose? Slide 36 21 different types of opt-ins: Which should you choose? Slide 37 21 different types of opt-ins: Which should you choose? Slide 38 21 different types of opt-ins: Which should you choose? Slide 39 21 different types of opt-ins: Which should you choose? Slide 40 21 different types of opt-ins: Which should you choose? Slide 41 21 different types of opt-ins: Which should you choose? Slide 42 21 different types of opt-ins: Which should you choose? Slide 43 21 different types of opt-ins: Which should you choose? Slide 44 21 different types of opt-ins: Which should you choose? Slide 45
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21 different types of opt-ins: Which should you choose?

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Having multiple opt-ins on your site increases your email list. But which should you choose? Browse through these 21 different options and pick the one that makes the most sense for your business.

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21 different types of opt-ins: Which should you choose?

  1. 1. 21 Different Types of Opt-Ins: Which Should You Choose?
  2. 2. 1. A PDF of a post
  3. 3. This is a great way to repurpose your existing content into an opt in. The work is already done for you (pretty much) all you need to do is convert the blog post into downloadable PDF and add a bit of fancy formatting and design if you’re feeling up to it. But why does this work if it’s already something that your audience has access to, without needing to opt in? Because they can download and keep it on their own personal computer. This means that they can do whatever they like with it — like print it off and make notes on it. This is a super simple and effective way to create an opt in. Example: Not to get all meta but this post is a great example!
  4. 4. 2. An Ebook
  5. 5. Example: Brandfolder for Slack eBook: The Effective Way to do Digital Asset Management eBooks are like the holy grail of opt ins. They provide a lot of valuable information and content to your target audience so the majority of them will opt in and exchange their email address in order to get their hands on your eBook. Pack it with useful information and resources and make sure that it answers some of their burning questions. That way you can tease them with the opt in by saying “Have you ever wanted to know the answer to X” in your CTA. If your eBook is relevant then you’ll be inundated with email list subscribers through your opt in.
  6. 6. 3. A Checklist
  7. 7. Example: Master Decluttering Checklist – It’s My Favorite Day Raise your hand if you’re a sucker for a checklist! I know I am. There’s just something about a checklist that gives you confidence in the fact you haven’t missed anything and it helps you to feel organized. Obviously, there’s no “one-size-fits-all” for checklists, you’ll need to create something that will be valuable and useful to your target audience in order to encourage them to opt in. Checklists don’t need to be pages long, there could be as little as 10 items on your checklist.
  8. 8. Example: Pinterest Group Board Cheat Sheet – Louise Myers This is perfect if you have a course of are teaching something to your audience. Here’s an example: You might be a social media expert and you write a blog post about how to up your game on Twitter. Great! But how can you make an opt in out of this? A cheat sheet! Simple, concise, no fuss instructions that your audience can opt in for. Used correctly, cheat sheets hold so much value and people will practically be lining up to opt in for this!
  9. 9. 5. A Template
  10. 10. Example: How to Create a Content Marketing Calendar with Free Template – Lilach Bullock Templates are another done-for-you opt in that you can provide your audience to get the best conversions. It doesn’t even need to be a Word document template — those are so old school. Think outside the box! What can you do with a spreadsheet or PowerPoint or a visual graphics template that your audience is going to find super valuable and jump at the chance to get their hands on?
  11. 11. 6. A “swipe file”
  12. 12. Example: 3 Rules for Persuasive Headlines with Free Swipe File – The Persuasion Revolution Another awesome opt-in — the swipe file. Swipe files can be used for so many things but their primary use is for storing content. You could use a swipe file to store a bundle of tested and proven advertising and sales letters to provide as an opt-in for your audience. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects, so if this is your niche, you should definitely jump on this opt-in. Used correctly, swipe file opt-ins are going to get you some of the best conversions.
  13. 13. 7. A toolkit
  14. 14. Example: The Declutter Toolkit – Redefined Rooms This is another great opt-in that is adaptable to your audience’s needs. You can literally put anything you want into a toolkit opt-in. It could be a bunch of informational PDFs, virtual tools, resources, you name it — just bundle it together into a toolkit that’s relevant and useful to your audience.
  15. 15. 8. A calendar
  16. 16. Example: Pinterest and Instagram Content Calendars – Tailwind Not everyone has impeccable organizational skills. Calendars are really valuable to those who struggle to organize their time. Your calendar doesn’t even need to be scheduled or formatted, it could simply be a month by month calendar with your company’s branding on it. Your loyal following will love this and you’ll see some of the best conversions rolling in! I seriously don’t know where I’d be without a calendar!
  17. 17. 9. A planner
  18. 18. Example: 90 Day Business Planner – Pxls Design Co Similar to the calendar idea — sometimes it’s best to leave these blank after all everyone’s schedules are individual and hectic! Hence, why we all need a good planner! Offer something extra in your planner to encourage people to opt in like an accounting section or if you have product release dates, you can slip those in there too!
  19. 19. 10. A worksheet
  20. 20. Example: Creating Smart Goals with Free Printables – Happy Organized Life Worksheets are a great opt-in if you’re teaching your audience. Sometimes people need to work through things by themselves to find out the answer. For example, a health or diet coach might offer a meal planning worksheet to their audience. So you pick so many options for column A than column B and column C to create your own personalized healthy meal plan. Hey-presto!
  21. 21. 11. A workbook
  22. 22. Example: The Web Workbook – Design by Krista A workbook is similar to a worksheet — but you already know that! It’s enticing as an opt-in because a book suggests that it’s going to be more dense and valuable than a single sheet. You can get some of the best conversions from workbook opt-ins if you spend the time to research and make sure they’re going to be of value to your audience.
  23. 23. 12. A calculator
  24. 24. Example: Student Loan Calculator – Student Loan Planner I’m not talking 1+1=2 calculator! A calculator could be anything you dream up! You can create an online calculator or a spreadsheet one that your audience can download and use again. As an opt-in, calculators are fantastic and create some of the best conversions! Why? Because calculators give answers! So ask yourself “What answers are my audience looking for?” and then give it to them in the form of an opt-in!
  25. 25. 13. A spreadsheet
  26. 26. Example: The Ultimate Guide to Budgeting Money in Your Twenties – The Blissful Mind Spreadsheets serve many purposes. You can use them for their formula functionalities and create a calculator as I mentioned above. You can also use them to create graphs and much, much more. But at the most basic level, spreadsheets are used for data input, output, and storage. How could you use this tool to create a valuable opt-in? There are so many amazing possibilities!
  27. 27. 14. A tutorial
  28. 28. Example: Simple Graphic Design with Canva – Simplifying DIY Design Video tutorials make great opt-ins with some of the best conversion rates you’ll ever see. They show your audience they there’s someone behind your brand who want to help them and show them how to achieve their goals. You could make a tutorial for anything — as long as it’s relevant and valuable to your audience.
  29. 29. 15. A report
  30. 30. Example:State of Marketing Report – CoSchedule If you have conducted an amazing piece of research to help yourself or your business, you can share this with your audience as an opt-in. Maybe you studied engagement levels across different social media platforms to figure out which platforms users are more active. That could be super valuable to your audience, so share it as an opt-in!
  31. 31. 16. A printable
  32. 32. Example: Free Printable Birch Tree Art Prints – Remodelaholic Some people like a good old fashioned printable. You could go creative with a relaxation coloring printable or serious and sophisticated with a printable phone call log sheet. Everyone’s audience is different and so needs something different but sometimes, we all just want to stop looking at a computer screen and go back to a traditional piece of paper and a pen — amiright?
  33. 33. 17. A free course
  34. 34. Example: Intentionally Organized – Just a Girl and Her Blog Free courses make for some of the best converting opt-ins around. To your audience, you’re in a leadership position. They look up to you for knowledge and guidance. So when you offer then this knowledge for FREE they’re going to be sure to opt-in. There are many ways you can deliver a free course, but I’d recommend an email course. That way, there’s no if, buts or coconuts, they have to give you their email address and opt-in to get this awesome free course.
  35. 35. 18. A mind map
  36. 36. Example: Mindmapping: 3 Steps to Rocking Your Business Goals – Tasha B. Solutions Mind maps are great… if you know where to start. The thing that all these opt-ins have in common is that you’re giving away a starting point, right? A kind of framework to help guide your audience towards their own realization and knowledge. Something as simple as the outline for a mind map with some words and phrases to get the ball rolling can be super helpful.
  37. 37. 19. A resource library
  38. 38. Example: Small Business Resource Library – Emma Lee Bates Chances are, you already have a resources page or some kind of archive full of super cool and helpful material. Why not turn this existing resource into an opt-in? If you don’t already have a resources page, I recommend you make one, STAT!
  39. 39. 20. A quiz
  40. 40. Example: What Kind of Blog Should I Start – Create and Go Use a form builder like Paperform to create quizzes. Quizzes should be relevant to your brand and should have an email capture. The possibilities with quizzes are endless! Quizzes give answers, so put yourself in your audience’s shoes and think about what they most need answers to right now. What kind of quiz is going to get them to opt-in, no questions asked?
  41. 41. 20. A free training
  42. 42. Example: Find Great Course Ideas – Mompreneur Money How cool would it be to create something that makes people WANT to check their emails to see if you’re in their inbox? Well, you absolutely can! The answer is free training. Free knowledge. Who doesn’t want that? This can be live training or on demand — whatever suits you best. But whichever route you chose to take for your free training, it should always end in a call to action.
  43. 43. Hopefully, these ideas got your wheels spinning. If you want help creating an opt-in, or putting it all together, click the button below to schedule a call: Schedule a 15-minute strategy call https://dabblemedia.com/go/15
  44. 44. https://dabblemedia.com/roadmap/
  • LisaRush4

    Nov. 26, 2021

Having multiple opt-ins on your site increases your email list. But which should you choose? Browse through these 21 different options and pick the one that makes the most sense for your business.

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