Timing is everything. It's crucial to quickly create content for multiple audiences, manage reuse effectively, and publish to an audience that needs: the right information, at the right time, in the right format. You can follow up and in a hands-on way you: create content for multiple audiences, in seconds generate dynamic HTML5 content, do so at the click of a button
2. View the slide deck (type all hyphens)
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http://www.slideshare.net/PublishingSmarter/content-
creation-reuse-and-publishing-to-everyone-on-every-
device-writersua
3. About this session
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Timing is everything.
It's crucial to quickly create content for multiple
audiences, manage reuse effectively, and publish to
an audience that needs:
the right information
at the right time
in the right format
You can follow up and in a hands-on way you:
create content for multiple audiences
in seconds generate dynamic HTML5 content
do so at the click of a button
4. About your speaker
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Publishing Smarter:
President
Content strategist, author,
publishing technologies
expert, and geek-enough
Certified Technical Trainer
DITA
Content management
Topic-based writing
STC Past President
(www.stc.org)
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5. And thank you to many…
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www.adobe.com
www.writersua.com
You for attending
6. Standard disclaimer
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In the interest of brevity I
will make some blanket
statements to keep it
simple
It’s not all 100% “the
truth”, but I’ll stay close
Some content is
intentionally silly
Purists may complain
And they are wrong!
(except when they are
right)
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7. Where we are going
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Overall goal
8. We are going to create
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Content for 2 products (Word, FrameMaker)
Allow users to self-select content for either product (you can
expand the idea to audiences, platforms, or whatever mix you
need).
Make it easy for authors to create, edit, publish
Create custom PDF output
Create “beyond custom” HTML5 output
9. When we are done
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You will have one “source” file with your content
You will have conditionalized for the product
You will have the ability to publish to HTML5
Let the audience choose their content, at a click/tap of the
screen
Apply the same ideas to tables, images, etc
12. Custom content for the audience type
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Some people need
to be guided and
asked questions
Others need to
have the lesson
taught “right now”
13. The audience may have preferences
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Not everyone likes
ants and
grasshoppers
Of course, bunnies
and eagles aren’t
the only option
either
14. Custom content for the audience
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In all cases, make it easy
Give them what they really want
Win them over
Let’s explore a basic example
15. Open a doc with conditional content
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19. Play with the output
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Explore the combinations
See only the “cutesy wootsey animal” version
Or only the “itsy bitsy insects” version
Or whatever combination you want/need
23. Hands-on ideas for those with Adobe
FrameMaker 2015…
… which you can download for free
from www.adobe.com
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Super quick demo
24. With as little effort as possible
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Create initial content
26. 1. Set Author workspace (2. Reset if needed)
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27. Type some text
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Working with Microsoft Word¶
Content is created in documents. Anything you
create can be formatted. Once content is created it
can be edited, saved, printed, closed, and re-
opened.¶
As part of the Microsoft Office set of tools Word
enhances your productivity when it comes to
creating content that delivers a powerful message.¶
28. Something similar to this…
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Working with Microsoft Word¶
Content is created in documents. Anything you create
can be formatted. Once content is created it can be
edited, saved, printed, closed, and re-opened.¶
As part of the Microsoft Office set of tools Word
enhances your productivity when it comes to creating
content that delivers a powerful message.¶
29. Working with Microsoft Word¶
Content is created in documents. Anything you create
can be formatted. Once content is created it can be
edited, saved, printed, closed, and re-opened.¶
As part of the Microsoft Office set of tools Word
enhances your productivity when it comes to creating
content that delivers a powerful message.¶
1. Click in title 2. Apply Title (may need to scroll)
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30. Title reformats (bold/center/space)
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Working with Microsoft Word¶
Content is created in documents. Anything you create
can be formatted. Once content is created it can be
edited, saved, printed, closed, and re-opened.¶
As part of the Microsoft Office set of tools Word
enhances your productivity when it comes to creating
content that delivers a powerful message.¶
31. 1. File > Save As 2. Select a location
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32. 1. Name the file OfficeNotes.fm 2. Click Save
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33. If you were to publish now
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The content could be used to create PDF or HTML5
However, it’s all the same content every time
Your audience always sees/reads the same thing
34. Setting up text that needs to be
audience specific
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Updating the content
35. Edit content
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Edit/add the following text to include FrameMaker
related content (format to show “new” content)
Working with Microsoft WordAdobe FrameMaker¶
Content is created in documents. Anything you create
can be formatted. Once content is created it can be
edited, saved, printed, closed, and re-opened.¶
As part of the Microsoft Office set of toolsAdobe
Technical Communication Suite WordFrameMaker
enhances your productivity when it comes to creating
content that delivers a powerful message.¶
With FrameMaker you can create audience specific
info!¶
36. Updated content with mixed products
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Working with Microsoft WordAdobe FrameMaker¶
Content is created in documents. Anything you create
can be formatted. Once content is created it can be
edited, saved, printed, closed, and re-opened.¶
As part of the Microsoft Office set of toolsAdobe
Technical Communication Suite WordFrameMaker
enhances your productivity when it comes to creating
content that delivers a powerful message.¶
With FrameMaker you can create audience specific
info! ¶
37. We have “out-of-the-box” content in a
default templates. Let’s build some
basic conditions (MS and Adobe)
NOTE: This is likely a ONE TIME
thing
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Create conditions
38. 1. Select Special > Conditional Text > Conditional Tags
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Result: This tab opens.
55. Net result
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Adobe content in the title is hidden and a marker
inserted
You could now File > Save As PDF and share a
copy
HOWEVER, this means manual work to create and
share TWO versions of a PDF document. That’s the
nature of a static document…
You would also need to always toggle to the correct
text
56. 1. Show All content 2. Apply
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57. 1. Save the content 2. File > Publish
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2
This tab
opens.
58. Let the audience pick
NOTE: This is where it gets good
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Publish dynamic content
84. Summing up the discussion,
and options to continue it.
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Conclusion and contact
85. What we have done
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Content for a mix of products
Deliver with (or without) comments to reviewers
Develop for multiple products (Word, FrameMaker)
Allow users to view content for multiple products, audiences,
platforms, and do it in one source through self-selection
Make it easy to create, edit, review, publish
Create custom PDF output
Create “beyond custom” HTML5 output