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Content creation, reuse, and publishing to everyone on every device (WritersUA)

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Timing is everything. It's crucial to quickly create content for multiple audiences, manage reuse effectively, and publish to an audience that needs: the right information, at the right time, in the right format. You can follow up and in a hands-on way you: create content for multiple audiences, in seconds generate dynamic HTML5 content, do so at the click of a button

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Content creation, reuse, and publishing to everyone on every device (WritersUA)

  1. 1. Bernard Aschwanden www.publishingsmarter.com bernard@publishingsmarter.com http://www.slideshare.net/ PublishingSmarter/content-creation- reuse-and-publishing-to-everyone-on- every-device Content Creation, Reuse, and Publishing to Everyone on Every Device! 16:44 1 @aschwanden4stc
  2. 2. View the slide deck (type all hyphens) 16:44@aschwanden4stc 2  http://www.slideshare.net/PublishingSmarter/content- creation-reuse-and-publishing-to-everyone-on-every- device-writersua
  3. 3. About this session 16:44@aschwanden4stc 3  Timing is everything.  It's crucial to quickly create content for multiple audiences, manage reuse effectively, and publish to an audience that needs:  the right information  at the right time  in the right format  You can follow up and in a hands-on way you:  create content for multiple audiences  in seconds generate dynamic HTML5 content  do so at the click of a button
  4. 4. About your speaker 16:44@aschwanden4stc  Publishing Smarter: President  Content strategist, author, publishing technologies expert, and geek-enough  Certified Technical Trainer  DITA  Content management  Topic-based writing  STC Past President (www.stc.org) 4
  5. 5. And thank you to many… 16:44@aschwanden4stc 5 www.adobe.com www.writersua.com You for attending
  6. 6. Standard disclaimer 16:44@aschwanden4stc  In the interest of brevity I will make some blanket statements to keep it simple  It’s not all 100% “the truth”, but I’ll stay close  Some content is intentionally silly  Purists may complain  And they are wrong!  (except when they are right) 6
  7. 7. Where we are going @aschwanden4stc 16:44 7 Overall goal
  8. 8. We are going to create 16:44@aschwanden4stc 8  Content for 2 products (Word, FrameMaker)  Allow users to self-select content for either product (you can expand the idea to audiences, platforms, or whatever mix you need).  Make it easy for authors to create, edit, publish  Create custom PDF output  Create “beyond custom” HTML5 output
  9. 9. When we are done 16:44@aschwanden4stc 9  You will have one “source” file with your content  You will have conditionalized for the product  You will have the ability to publish to HTML5  Let the audience choose their content, at a click/tap of the screen  Apply the same ideas to tables, images, etc
  10. 10. Aesop’s Fables @aschwanden4stc 16:44 10 To set the mood
  11. 11. 16:44@aschwanden4stc 11
  12. 12. Custom content for the audience type 16:44@aschwanden4stc 12  Some people need to be guided and asked questions  Others need to have the lesson taught “right now”
  13. 13. The audience may have preferences 16:44@aschwanden4stc 13  Not everyone likes ants and grasshoppers  Of course, bunnies and eagles aren’t the only option either
  14. 14. Custom content for the audience 16:44@aschwanden4stc 14  In all cases, make it easy  Give them what they really want  Win them over  Let’s explore a basic example
  15. 15. Open a doc with conditional content 16:44@aschwanden4stc 15
  16. 16. Select File > Publish 16:44@aschwanden4stc 16
  17. 17. Open a Settings file (if required) 16:44@aschwanden4stc 17
  18. 18. Double click Responsive HTML5 16:44@aschwanden4stc 18
  19. 19. Play with the output 16:44@aschwanden4stc 19  Explore the combinations  See only the “cutesy wootsey animal” version  Or only the “itsy bitsy insects” version  Or whatever combination you want/need
  20. 20. 16:44@aschwanden4stc 20
  21. 21. 16:44@aschwanden4stc 21
  22. 22. 16:44@aschwanden4stc 22
  23. 23. Hands-on ideas for those with Adobe FrameMaker 2015… … which you can download for free from www.adobe.com @aschwanden4stc 16:44 23 Super quick demo
  24. 24. With as little effort as possible @aschwanden4stc 16:44 24 Create initial content
  25. 25. CREATE 1. File > New > Document 2. Portrait 16:44@aschwanden4stc 25 1 2
  26. 26. 1. Set Author workspace (2. Reset if needed) 16:44@aschwanden4stc 26 1 2
  27. 27. Type some text 16:44@aschwanden4stc 27 Working with Microsoft Word¶ Content is created in documents. Anything you create can be formatted. Once content is created it can be edited, saved, printed, closed, and re- opened.¶ As part of the Microsoft Office set of tools Word enhances your productivity when it comes to creating content that delivers a powerful message.¶
  28. 28. Something similar to this… 16:44@aschwanden4stc 28 Working with Microsoft Word¶ Content is created in documents. Anything you create can be formatted. Once content is created it can be edited, saved, printed, closed, and re-opened.¶ As part of the Microsoft Office set of tools Word enhances your productivity when it comes to creating content that delivers a powerful message.¶
  29. 29. Working with Microsoft Word¶ Content is created in documents. Anything you create can be formatted. Once content is created it can be edited, saved, printed, closed, and re-opened.¶ As part of the Microsoft Office set of tools Word enhances your productivity when it comes to creating content that delivers a powerful message.¶ 1. Click in title 2. Apply Title (may need to scroll) 16:44@aschwanden4stc 29 1 2
  30. 30. Title reformats (bold/center/space) 16:44@aschwanden4stc 30 Working with Microsoft Word¶ Content is created in documents. Anything you create can be formatted. Once content is created it can be edited, saved, printed, closed, and re-opened.¶ As part of the Microsoft Office set of tools Word enhances your productivity when it comes to creating content that delivers a powerful message.¶
  31. 31. 1. File > Save As 2. Select a location 16:44@aschwanden4stc 31 1 2
  32. 32. 1. Name the file OfficeNotes.fm 2. Click Save 16:44@aschwanden4stc 32 1 2
  33. 33. If you were to publish now 16:44@aschwanden4stc 33  The content could be used to create PDF or HTML5  However, it’s all the same content every time  Your audience always sees/reads the same thing
  34. 34. Setting up text that needs to be audience specific @aschwanden4stc 16:44 34 Updating the content
  35. 35. Edit content 16:44@aschwanden4stc 35  Edit/add the following text to include FrameMaker related content (format to show “new” content) Working with Microsoft WordAdobe FrameMaker¶ Content is created in documents. Anything you create can be formatted. Once content is created it can be edited, saved, printed, closed, and re-opened.¶ As part of the Microsoft Office set of toolsAdobe Technical Communication Suite WordFrameMaker enhances your productivity when it comes to creating content that delivers a powerful message.¶ With FrameMaker you can create audience specific info!¶
  36. 36. Updated content with mixed products 16:44@aschwanden4stc 36 Working with Microsoft WordAdobe FrameMaker¶ Content is created in documents. Anything you create can be formatted. Once content is created it can be edited, saved, printed, closed, and re-opened.¶ As part of the Microsoft Office set of toolsAdobe Technical Communication Suite WordFrameMaker enhances your productivity when it comes to creating content that delivers a powerful message.¶ With FrameMaker you can create audience specific info! ¶
  37. 37. We have “out-of-the-box” content in a default templates. Let’s build some basic conditions (MS and Adobe) NOTE: This is likely a ONE TIME thing @aschwanden4stc 16:44 37 Create conditions
  38. 38. 1. Select Special > Conditional Text > Conditional Tags 16:44@aschwanden4stc 38 1 Result: This tab opens.
  39. 39. 1. Click Create New Tag 16:44@aschwanden4stc 39 1
  40. 40. 1. Name it Adobe 2. Color is Red 3. Create 16:44@aschwanden4stc 40 1 2 3
  41. 41. 1. Name it Microsoft 2. Blue 3. Create 16:44@aschwanden4stc 41 1 2 3
  42. 42. Two new conditions (+ default Comment) 16:44@aschwanden4stc 42
  43. 43. If our templates have conditions, as authors we just apply them NOTE: This is likely the real world @aschwanden4stc 16:44 43 Apply conditions
  44. 44. 1. In the title, select Microsoft Word 16:44@aschwanden4stc 44 1
  45. 45. 1. Select Microsoft in state 2. Click Apply 16:44@aschwanden4stc 45 1 2
  46. 46. Select Adobe FrameMaker and set state 16:44@aschwanden4stc 46 2 3 1
  47. 47. Condition should appear as seen here 16:44@aschwanden4stc 47
  48. 48. Working within FrameMaker to create PDF NOTE: This has some issues @aschwanden4stc 16:44 48 Show and hide conditions
  49. 49. 1. File > Save As PDF 2. Name the file 3. Save 16:44@aschwanden4stc 49 2 3
  50. 50. If required, set Standard as your format 16:44@aschwanden4stc 50 1 2 3
  51. 51. Resulting PDF has all content 16:44@aschwanden4stc 51
  52. 52. Back in FrameMaker… Click Show/Hide 16:44@aschwanden4stc 52 1 This tab opens.
  53. 53. 1. Show as Condition 2. Double click Adobe 16:44@aschwanden4stc 53 2 1
  54. 54. 1. Click Apply 2. Review content 16:44@aschwanden4stc 54 1 2
  55. 55. Net result 16:44@aschwanden4stc 55  Adobe content in the title is hidden and a marker inserted  You could now File > Save As PDF and share a copy  HOWEVER, this means manual work to create and share TWO versions of a PDF document. That’s the nature of a static document…  You would also need to always toggle to the correct text
  56. 56. 1. Show All content 2. Apply 16:44@aschwanden4stc 56 1 2 3
  57. 57. 1. Save the content 2. File > Publish 16:44@aschwanden4stc 57 2 This tab opens.
  58. 58. Let the audience pick NOTE: This is where it gets good @aschwanden4stc 16:44 58 Publish dynamic content
  59. 59. What default Responsive HTML5 looks like 16:44@aschwanden4stc 59
  60. 60. It’s responsive. Recognizes devices. 16:44@aschwanden4stc 60
  61. 61. Let’s build some impressive output 16:44@aschwanden4stc 61 1 2
  62. 62. 16:44@aschwanden4stc 62 2 1 3
  63. 63. 1. Type Software in Title 2. Click New Group 16:44@aschwanden4stc 63 2 1
  64. 64. 1. Type Vendor 2. Click Add Criteria 16:44@aschwanden4stc 64 1 2
  65. 65. 1. Select Adobe 2. Click OK 16:44@aschwanden4stc 65 1 2
  66. 66. 1. Review 2. Click Add Criteria 16:44@aschwanden4stc 66 1 2
  67. 67. 1. Select Microsoft 2. Click OK 16:44@aschwanden4stc 67 1 2
  68. 68. 1. Deselect Allow Multiple 2. Click Save 16:44@aschwanden4stc 68 1 2
  69. 69. 1. Completed setup 2. Click Save and Close 16:44@aschwanden4stc 69 1 2
  70. 70. 1. Name this ConditionalContent 2. Click Save 16:44@aschwanden4stc 70 1 2
  71. 71. The initial setup has been completed, now we can work like authors @aschwanden4stc 16:44 71 Template work is done, publish
  72. 72. 1. Double click Responsive HTML5. That’s it. 16:44@aschwanden4stc 72 1
  73. 73. Wait for the conversion 16:44@aschwanden4stc 73
  74. 74. 1. Click View Output 16:44@aschwanden4stc 74 1
  75. 75. 1. Click Filter 2. Review title 16:44@aschwanden4stc 75 1 2
  76. 76. Toggle Adobe/Microsoft 16:44@aschwanden4stc 76 1 2
  77. 77. Continue to apply conditions and publish, testing the output @aschwanden4stc 16:44 77 Next steps
  78. 78. Update source content (apply conditions) 16:44@aschwanden4stc 78
  79. 79. Save and republish 16:44@aschwanden4stc 79 1
  80. 80. Initial HTML with all content 16:44@aschwanden4stc 80
  81. 81. Show just Microsoft 16:44@aschwanden4stc 81
  82. 82. Possibilities via Adobe FrameMaker 16:44@aschwanden4stc 82
  83. 83. Audience driven, device aware, HTML5! 16:44@aschwanden4stc 83
  84. 84. Summing up the discussion, and options to continue it. @aschwanden4stc 16:44 84 Conclusion and contact
  85. 85. What we have done 16:44@aschwanden4stc 85  Content for a mix of products  Deliver with (or without) comments to reviewers  Develop for multiple products (Word, FrameMaker)  Allow users to view content for multiple products, audiences, platforms, and do it in one source through self-selection  Make it easy to create, edit, review, publish  Create custom PDF output  Create “beyond custom” HTML5 output
  86. 86. What Publishing Smarter helps you do 16:44@aschwanden4stc 86
  87. 87. View the slide deck (type all hyphens) 16:44@aschwanden4stc 87  http://www.slideshare.net/PublishingSmarter/content- creation-reuse-and-publishing-to-everyone-on-every- device-writersua
  88. 88. Follow up contact information 16:44@aschwanden4stc 88 905 833 8448 (Eastern Time) bernard@publishingsmarter.com www.linkedin.com/in/bernardaschwanden @aschwanden4stc www.publishingsmarter.com

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