How to Market Your Business Using<br />Presented by Andrew Hsu<br />Publishing 355<br />
What is Facebook Places?<br /><ul><li>Facebook’s location-based feature
 Lets  Facebook users checkin to places (eg. restaurants)
 Lets users see where their friends are
 Allows businesses to grow awareness and engage with customers</li></li></ul><li>Ways to Use it<br />Discounts for Checkin...
25% off at Gap</li></li></ul><li>Ways to Use it<br />Leveraging Events <br />Eg. <br /><ul><li>“Play4Xmas” campaign, lever...
Turn fans into advocates through news feed</li></li></ul><li>Ways to Use it<br />Creating Event-Specific Places<br />Eg. <...
Attendees who checked in at 3 locations and answered a question on facebook page have chance to win a bike </li></li></ul>...
Campaign also targeted towards educating about online-privacy </li></li></ul><li>Ways to Use it<br />Facebook Places Leade...
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How to market using facebook places

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How to market using facebook places

  1. 1. How to Market Your Business Using<br />Presented by Andrew Hsu<br />Publishing 355<br />
  2. 2. What is Facebook Places?<br /><ul><li>Facebook’s location-based feature
  3. 3. Lets Facebook users checkin to places (eg. restaurants)
  4. 4. Lets users see where their friends are
  5. 5. Allows businesses to grow awareness and engage with customers</li></li></ul><li>Ways to Use it<br />Discounts for Checkins<br />Eg. <br /><ul><li>15% off at Betsey Johnson
  6. 6. 25% off at Gap</li></li></ul><li>Ways to Use it<br />Leveraging Events <br />Eg. <br /><ul><li>“Play4Xmas” campaign, leveraging events in shopping malls for fans to win free games
  7. 7. Turn fans into advocates through news feed</li></li></ul><li>Ways to Use it<br />Creating Event-Specific Places<br />Eg. <br /><ul><li>Sponsoring Sydney Bike Film Festival, and have participants checkin at each “Onitsuka Tiger Check In Points”
  8. 8. Attendees who checked in at 3 locations and answered a question on facebook page have chance to win a bike </li></li></ul><li>Ways to Use it<br />Daily Checkins<br />Eg. <br /><ul><li>By placing wooden Facebook icons on campus, the University of Kentucky hoped that the news feed from student checkins would help with recruiting HS students
  9. 9. Campaign also targeted towards educating about online-privacy </li></li></ul><li>Ways to Use it<br />Facebook Places Leader Boards<br />Eg. <br /><ul><li>Promoting UK tourism through leader board of various landmarks
  10. 10. Encourages visitors to checkineverytime they reach a notable location; “a global guest book” for Britain </li></li></ul><li>How to Get Started?<br />Find, create and claim your Place Page: Manually adding your own business, and then “claiming” it to edit information <br />Merge Facebook Places with your FacebookPage: Anyone who “Like” your page will be automatically connected to your Places Page. Allows you to update offers, links, status, as well as add maps and checkins to your main page. <br />Encourage checkins<br />Reward customers for checking in: discounts, coupons, deals, etc. <br />
  11. 11. Thank you<br />

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