Social Media Campaign tips for small businesses

1. Making Your Brand
Internet Famous
Presented by: Luna Vega
Lending. Supporting. Inspiring.

2. www.accionusa.org
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3. Poll time
Please take our poll
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4. STATISTICS
Understanding where users spend their
time
 Youtube incurs 3 billions views per
day
 Facebook has more than 750 million
active users
 Twitter has more than 100 million
active users
 Groupon 50 million subscribers
 Yelp surpasses 15 million reviews
 Foursquare 10 million users
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5. BENEFITS | The power of targeting
The Web is decentralized
(recommended read: Clay Shirky)
• Limitless online communities: ex Ravelry 29,319
Followers
• Research where your targeted demographic
spends time
SOME TOOLS: Twitter search, Twubs,
Listorious
• Geo targeting
 Groupon, Yelp, Foursquare, Gowallla
• Consumers have the power to instantly
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6. The FACTS | What is Internet Fame
 SEO, page ranking:
 How does your website rank on
Google
 Sites Linking in
 How many blogs refer back to your
website
 Engagement – re-tweets
 How often is your content retweeted
 Influential Reach
 How often do users engage with
your brand
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7. SOCIAL MEDIA SUCCESS STORIES
 Story 1: After creating a blog friendly website and
putting in place social media campaign: 50% of
their business comes from Facebook, Twitter and
their blog
 Story 2: Restaurant created a web radio show:
cult like following and increased their revenue by
30%
 Story 3: Clothing store provided 10% discounts for
every check-ins: put their store on the map and
generated buzz
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8. Poll time
Please take our poll
www.accionusa.org
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9. MEASURING | how influential is your brand
These tools measure your brand’s online reach:
 Website ranking: ALEXA
 & Google Analytics
 Facebook: Edgerank Cheker
 Social Media: KLOUT
www.accionusa.org
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10. MECHANICS | Social Media campaign
SEEDING:
placing of content on highly
trafficked websites,
message boards,
forums etc
CONVERSION:
the ratio of visitors who
convert casual content
view into desired action
(website visit, purchase
etc..)
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11. OPTIMIZING | Content that peaks interest
 Photos
 Videos
 Tips
 Jokes
 Unique industry content
 Contests / Promotions
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12. PROCESS | Social Media campaign
CONSISTENCY IS KEY so it’s important to plan
in advance
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13. 1. Research
 Research online demographics segments that
could convert into potential customers
 Research pop culture content and decide what is
relevant to your brand
 Create blog hit list
 Put together a strategy: Coupons for checkingin; Groupons for a special occasion etc…
 See what type of content is missing out there:
how can you bridge the gap
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14. 2. Prepare
 Specifying your brand’s
vision
 Set-up a social media
dashboard: Hootsuite,
Tweetdeck, Sprout Social,
Postling
 Set-up a professional
Facebook page
 Create calendar
 Prepare content
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15. 3. Activate
 Post content and set-up ahead of time
 Connect with your customer
 Post content that inherently attracts interaction
 Encourage users to 'like' your content
 Use photos & videos as often as possible
 Start conversations
 Create partnerships, contests & online sales
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16. 4. Analyze
 Measure which content is most effective
 Tools to use: Hootsuite; Klout; Google Analytics
 Analyzing success rate enables you to repeat
cycle ABOVE
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17. Thank you
In 2008, I took an Accion small business loan to kickstart my first business.
The knowledge and experience I gained through it
has helped me get where I am today. A successful
second business that has been operational for the
last two years.
www.accionusa.org
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